E-Commerce, E-Business, and Mobile Platforms Quiz
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Questions and Answers

What is e-commerce?

  • The digital enablement of transactions within a firm's information systems.
  • Using the Internet, web, and mobile apps to conduct business transactions. (correct)
  • Technology that allows one-way communication between merchants and consumers.
  • A platform that allows access to the Internet from various mobile devices.

    • Which of the following best describes e-business?

  • Online businesses selling to individual consumers.
  • The targeting of marketing messages to specific individuals.
  • The digital enabling of transactions and processes within a firm. (correct)
  • Consumers selling to other consumers online.

    • What is a mobile platform in the context of e-commerce?

  • A platform that provides the ability to access the Internet from mobile devices. (correct)
  • Technology that allows two-way communication between merchants and consumers.
  • Changing the delivered product or service based on a user's preferences.
  • The total amount and quality of information available to market participants.

    • What is interactivity in the context of e-commerce?

    <p>Technology that allows for two-way communication between merchants and consumers.</p> Signup and view all the answers

    What is information density?

    <p>The total amount and quality of information available to all market participants.</p> Signup and view all the answers

    What is personalization in the context of e-commerce?

    <p>The targeting of marketing messages to specific individuals based on their preferences and behavior.</p> Signup and view all the answers

    What is customization in the context of e-commerce?

    <p>Changing the delivered product or service based on a user's preferences or prior behavior.</p> Signup and view all the answers

    What is Business-to-Consumer (B2C) e-commerce?

    <p>Online businesses selling to individual consumers.</p> Signup and view all the answers

    What is Business-to-Business (B2B) e-commerce?

    <p>Online businesses selling to other businesses.</p> Signup and view all the answers

    What is Consumer-to-Consumer (C2C) e-commerce?

    <p>Consumers selling to other consumers online.</p> Signup and view all the answers

    Study Notes

    E-Commerce Fundamentals

    • E-commerce involves using the Internet, Web, mobile apps, and browsers on mobile devices for business transactions.
    • It enables digitally enabled commercial transactions between organizations and individuals.

    Key Concepts

    • E-business refers to the digital enabling of transactions and processes within a firm, involving information systems under the firm's control.
    • Mobile platforms provide Internet access from various mobile devices like smartphones and tablets.
    • Interactivity allows for two-way communication between merchants and consumers.

    Marketing and Personalization

    • Information density refers to the total amount and quality of information available to all market participants.
    • Personalization targets marketing messages to specific individuals based on their name, interests, and past purchases.
    • Customization involves changing the delivered product or service according to a user's preferences or prior behavior.

    E-Commerce Types

    • Business-to-Consumer (B2C) E-commerce: Online businesses selling to individual consumers.
    • Business-to-Business (B2B) E-commerce: Online businesses selling to other businesses.
    • Consumer-to-Consumer (C2C) E-commerce: Consumers selling to other consumers.
    • Mobile E-commerce (m-Commerce): Using mobile devices to enable online transactions.
    • Social E-commerce: E-commerce enabled by social networks and online social relationships.
    • Local E-commerce: E-commerce focused on engaging the consumer based on their current geographic location.

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    Description

    Test your knowledge on the use of Internet, the Web, mobile apps, and mobile devices in e-commerce, digitally enabled commercial transactions, e-business processes, and mobile platform features.

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