Podcast
Questions and Answers
What is e-commerce?
What is e-commerce?
- The digital enablement of transactions within a firm's information systems.
- Using the Internet, web, and mobile apps to conduct business transactions. (correct)
- Technology that allows one-way communication between merchants and consumers.
- A platform that allows access to the Internet from various mobile devices.
Which of the following best describes e-business?
Which of the following best describes e-business?
- Online businesses selling to individual consumers.
- The targeting of marketing messages to specific individuals.
- The digital enabling of transactions and processes within a firm. (correct)
- Consumers selling to other consumers online.
What is a mobile platform in the context of e-commerce?
What is a mobile platform in the context of e-commerce?
- A platform that provides the ability to access the Internet from mobile devices. (correct)
- Technology that allows two-way communication between merchants and consumers.
- Changing the delivered product or service based on a user's preferences.
- The total amount and quality of information available to market participants.
What is interactivity in the context of e-commerce?
What is interactivity in the context of e-commerce?
What is information density?
What is information density?
What is personalization in the context of e-commerce?
What is personalization in the context of e-commerce?
What is customization in the context of e-commerce?
What is customization in the context of e-commerce?
What is Business-to-Consumer (B2C) e-commerce?
What is Business-to-Consumer (B2C) e-commerce?
What is Business-to-Business (B2B) e-commerce?
What is Business-to-Business (B2B) e-commerce?
What is Consumer-to-Consumer (C2C) e-commerce?
What is Consumer-to-Consumer (C2C) e-commerce?
Study Notes
E-Commerce Fundamentals
- E-commerce involves using the Internet, Web, mobile apps, and browsers on mobile devices for business transactions.
- It enables digitally enabled commercial transactions between organizations and individuals.
Key Concepts
- E-business refers to the digital enabling of transactions and processes within a firm, involving information systems under the firm's control.
- Mobile platforms provide Internet access from various mobile devices like smartphones and tablets.
- Interactivity allows for two-way communication between merchants and consumers.
Marketing and Personalization
- Information density refers to the total amount and quality of information available to all market participants.
- Personalization targets marketing messages to specific individuals based on their name, interests, and past purchases.
- Customization involves changing the delivered product or service according to a user's preferences or prior behavior.
E-Commerce Types
- Business-to-Consumer (B2C) E-commerce: Online businesses selling to individual consumers.
- Business-to-Business (B2B) E-commerce: Online businesses selling to other businesses.
- Consumer-to-Consumer (C2C) E-commerce: Consumers selling to other consumers.
- Mobile E-commerce (m-Commerce): Using mobile devices to enable online transactions.
- Social E-commerce: E-commerce enabled by social networks and online social relationships.
- Local E-commerce: E-commerce focused on engaging the consumer based on their current geographic location.
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Description
Test your knowledge on the use of Internet, the Web, mobile apps, and mobile devices in e-commerce, digitally enabled commercial transactions, e-business processes, and mobile platform features.
