E-Commerce, E-Business, and Mobile Platforms Quiz

E-Commerce Fundamentals

• E-commerce involves using the Internet, Web, mobile apps, and browsers on mobile devices for business transactions.
• It enables digitally enabled commercial transactions between organizations and individuals.

Key Concepts

• E-business refers to the digital enabling of transactions and processes within a firm, involving information systems under the firm's control.
• Mobile platforms provide Internet access from various mobile devices like smartphones and tablets.
• Interactivity allows for two-way communication between merchants and consumers.

Marketing and Personalization

• Information density refers to the total amount and quality of information available to all market participants.
• Personalization targets marketing messages to specific individuals based on their name, interests, and past purchases.
• Customization involves changing the delivered product or service according to a user's preferences or prior behavior.

E-Commerce Types

• Business-to-Consumer (B2C) E-commerce: Online businesses selling to individual consumers.
• Business-to-Business (B2B) E-commerce: Online businesses selling to other businesses.
• Consumer-to-Consumer (C2C) E-commerce: Consumers selling to other consumers.
• Mobile E-commerce (m-Commerce): Using mobile devices to enable online transactions.
• Social E-commerce: E-commerce enabled by social networks and online social relationships.
• Local E-commerce: E-commerce focused on engaging the consumer based on their current geographic location.