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E-Commerce and Mobile Platform Quiz

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Questions and Answers

What term describes the practice of changing the delivered product or service based on a user's preferences or prior behavior?

Disintermediation

Information Density

Interactivity

Personalization (correct)

Which type of e-commerce involves digitally enabled transactions between and among organizations and individuals?

Business-to-Business (B2B) E-Commerce (correct)

Consumer-to-Consumer (C2C) E-Commerce

Social E-Commerce

Business-to-Consumer (B2C) E-Commerce

What does m-Commerce refer to in the context of e-commerce?

Targeting marketing messages to specific individuals

Use of mobile devices to enable online transactions (correct)

E-Commerce enabled by social networks

Two-way communication between merchant and consumer

Which term represents the technology that allows for two-way communication between a merchant and a consumer?

Interactivity (D) Signup and view all the answers

In e-commerce, what does B2C stand for?

Business-to-Consumer (C) Signup and view all the answers

What is the main focus of Social E-Commerce?

E-Commerce enabled by social networks (C) Signup and view all the answers

'Friction-Free Commerce' aims to minimize __________ in e-commerce.

Barriers (A) Signup and view all the answers

What does 'C2C' represent in the context of e-commerce?

'Consumer-to-Consumer' (B) Signup and view all the answers

'Local E-Commerce' focuses on e-commerce transactions within a specific __________.

'City or Region' (D) Signup and view all the answers

'Web 2.0' is associated with the use of the internet, the web, and mobile apps to transact business in a more __________ manner.

'Interactive' (B) Signup and view all the answers