E-Business and User Centered Design Quiz

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Questions and Answers

Which factor does NOT contribute to the quality of an Online Value Proposition (OVP)?

Responsiveness

Accessibility

Functionality

Cost-effectiveness (correct)

What is part of the five-layers of the e-business infrastructure?

Financial management

Marketing strategy

Data repository system (correct)

User interface design

Which aspect does NOT relate to service quality experienced by users?

Brand loyalty (correct)

Functionality of applications

Availability of services

Speed of interaction

What is one of the main functionalities of the processing applications?

Data storage and distribution Signup and view all the answers

In what way do e-business systems differentiate themselves in the marketplace?

By offering the right services Signup and view all the answers

What is a key focus of User Centered Design (UCD)?

Ensuring the user is at the center of the design process Signup and view all the answers

In the context of customer experience, what should websites prioritize first?

Ease of use and relevance Signup and view all the answers

Which of the following elements is NOT a component of User Centered Design?

Technical specification documents Signup and view all the answers

What aspect of design does UCD aim to enhance?

Efficiency and effectiveness in task completion Signup and view all the answers

Who should be involved in the User Centered Design process?

Designers, users, and stakeholders Signup and view all the answers

What is a primary goal of customer experience design?

To create a satisfying user experience Signup and view all the answers

Which statement is true regarding the role of emotional values in design?

Emotional values should be considered only after usability is established Signup and view all the answers

What is an example of an application that may benefit from User Centered Design?

A city tour application for culturally involved tourists Signup and view all the answers

What factor do companies often depend on to achieve business performance?

IS/IT applications Signup and view all the answers

What does the concept from Ward and Peppard emphasize for digital investments?

Understanding the significance and application of investments Signup and view all the answers

What aspect of IT/IS applications is noted as potentially beneficial for businesses?

Contributing to business objectives Signup and view all the answers

In the context of digital business transformation, what is the relationship between business opportunity and IT opportunity?

They can influence each other but are distinct concepts. Signup and view all the answers

How can companies ideally align their supply activities?

Through improved communication and collaboration with suppliers and customers Signup and view all the answers

What is the potential impact of digital business transformation on a company's competitive focus?

It enhances the ability to perform efficiently and effectively. Signup and view all the answers

Which of the following best describes the dependency of IT/IS applications in relation to business objectives?

High dependency with a direct link to performance. Signup and view all the answers

What focus is essential for future opportunities in a digital transformation context?

A balance between business-driven and IT-driven opportunities Signup and view all the answers

What does the term 'demonstrative understanding' refer to in this context?

Organizing and comparing new knowledge Signup and view all the answers

Which action best represents 'application' in the context of knowledge use?

Applying knowledge to a new situation Signup and view all the answers

What cognitive level involves breaking down information into parts?

Analysis Signup and view all the answers

Which of the following is NOT a component of 'evaluation' as indicated in the content?

Interpreting facts Signup and view all the answers

What does 'creating' involve in the context provided?

Compiling information in a new way Signup and view all the answers

Which level of cognitive understanding involves giving descriptions and stating ideas?

Comprehension Signup and view all the answers

What is primarily involved in the 'analysis' stage of cognitive understanding?

Identifying motives and causes Signup and view all the answers

What does 'solving problems to new situations' imply in cognitive terms?

Applying knowledge to novel contexts Signup and view all the answers

What is one of the primary purposes of the 'Interests' section in Airbnb?

To encourage communication and friendship building Signup and view all the answers

Which of the following factors is NOT mentioned as crucial for the Online Value Proposition (OVP)?

Environmental sustainability of operations Signup and view all the answers

What does the material suggest about the importance of technological infrastructure?

It is essential for a seamless online experience Signup and view all the answers

What aspect is highlighted as part of creating value for customers in the Customer Value Proposition (CVP) and Online Value Proposition (OVP)?

Innovative character of the concept Signup and view all the answers

Which of the following is NOT a component of the Six C's framework mentioned?

Customer feedback Signup and view all the answers

What is emphasized as a critical element for top operational execution?

Adequate technological infrastructure Signup and view all the answers

In the context of the online value proposition, what does performance refer to?

The efficiency of the booking system Signup and view all the answers

Which of the following statements best encapsulates the goal of Airbnb's initiatives for its hosts?

To help hosts create a welcoming space for guests Signup and view all the answers

What is essential for delivering a value proposition to the right audience?

Correct partnerships Signup and view all the answers

Which phase must be assessed to identify customer opportunities?

Finance validation Signup and view all the answers

What should a business avoid to prevent pushing an unacceptable business into the market?

Overpromising and underdelivering Signup and view all the answers

What is a key element to focus on for assessing digital business model possibilities?

Customer relationship strategies Signup and view all the answers

What aspect of the e-business strategy is critical for successful revenue generation?

Right revenue formula Signup and view all the answers

Which of the following is part of the situation analysis for e-business strategies?

Environmental scanning Signup and view all the answers

What role does assessing opportunity risks play in the digital business model?

It helps mitigate potential investment losses Signup and view all the answers

What is a common pitfall that e-business strategies should avoid during execution?

Being overly aggressive in marketing Signup and view all the answers

Which element is considered part of the customer opportunity screening process?

Refining the customer value proposition Signup and view all the answers

What does the phrase 'right processes and people involved' imply in an e-business strategy?

Efficient management structures Signup and view all the answers

Study Notes

Digital Marketing

Digital marketing encompasses various aspects of a company's digital presence, including procurement and commerce, all stemming from digital business strategy.

Digital Marketing Modalities/Techniques

Search marketing: SEO, Paid search, PPC (pay-per-click), paid for inclusion feeds.
Online PR: Publisher outreach, community participation, media alerting, brand protection.
Online partnerships: Affiliate marketing, sponsorship, co-branding, link-building, widget marketing.
Offline communications: Direct mail, exhibitions, merchandising, packaging, word-of-mouth.
Advertising: various forms of advertisement including interactive ads, site-specific media buys, ad networks.
Online PR: Publisher outreach, community participation, media alerting, brand protection.
Interactive ads: site-specific media buys, ad networks, contra-deals, sponsorship, behavioral targeting.
Opt-in emails: Audience participation, house lists, managing social presence, cold (rented lists), viral campaigns.

Conversion(C)

Create better content.
Create an irresistible proposition.
Content focused on usability, design, layout, accessibility, navigation, service and support.

Retention(R)

Redevelop proposition (re)develop/maintain (outbound) communications.
Handle previous issues and loyalty programs.

Situation Analysis

Analyze the current situation internally and externally to assess current customer demands, operational processes, digital solutions, and alternative digital solutions.

Objectives

Define concrete goals, including customer acquisition, satisfaction and engagement.

Strategy

Outline methods for achieving digital business objectives, including customer acquisition, customer satisfaction enhancements and engagement via new tools.

Tactics

Specific actions to meet objectives, such as customer acquisition, via segmentation and new social networks, or customer satisfaction, via interactive content systems, or exploring new low-cost products still profitable via long tail concepts

Actions

Detailed managerial plans on responsibility, tasks, and timelines (e.g., RACI matrix) are needed. New organizational structures may also be created.

Controls

Track progress and measure success against the defined, concrete objectives.
Use traditional market research, client satisfaction scores and website analytics to ensure ongoing success.

Digitizing Processes/Systems, Customer Experience & Service design

Understand customer requirements.
Analyze present processes and customer needs.
Evaluate current digital solutions and offer alternatives.
The design should be centered on the user.

User-Centred Design

Emphasize ease of use.
Ensure product/service functionality aligns with user needs and expectations.

Supply Chain Management (SCM)

Aligning all supply activities, from suppliers to customers delivering services/products.
Optimizing material flows and information flows in company operations with a focus on minimizing costs.

Procurement and E-Procurement

E-procurement is about cost control, cost reduction, process improvement, performance gains, and effective supplier management.
Market share pressures create a need for efficient and smart SCM techniques for profit.

E-Business Strategy

SBM4C framework's objective is to provide students with the skills to identify and critically evaluate key decisions to enhance their organizations' digital presence and efficiency.
Includes an in-depth understanding of the process of digital business development.

E-Business Adoption

Analyze drivers and barriers to the adoption of digital business initiatives.
Understand consumer digital adoption barriers (such as costs, failing skills in operations, perceived lack of benefits and failing trust).
Understand the stages that digital adaptation goes through, and how successful strategies are built on top of these (hype cycle stages).

Situational Analysis — Environmental Scan

A macro and micro analysis of the business environment to identify opportunities and threats.
Micro-environment factors include the organisation, society, and the country specific economic, legal, and cultural factors.

Digital Business Strategy

Define long-term direction and scope.
Identify appropriate activities and resources.
Adapt to the changing environment and fulfill market needs.
Digital Strategy is to enhance business processes through digital advancements and improve profitability.

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Description

This quiz covers key concepts of e-business infrastructure and User Centered Design (UCD). Explore factors influencing Online Value Propositions, service quality, and customer experience. Test your knowledge on the principles guiding effective design practices in a digital environment.