Online Value Proposition Concept
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Questions and Answers

What is the purpose of forming partnerships in a business model canvas?

  • To focus on offline value networks exclusively
  • To limit the business model canvas to a narrower scope
  • To decrease revenue by sharing profits with partners
  • To expand reach and leverage existing organisations and online influencers (correct)

    • Which of the following is NOT a common online revenue stream option mentioned in the text?

  • Sales of physical or virtual goods
  • Subscription fees
  • Ad revenue
  • Donations (correct)

    • What does Timmers (1999) define a 'business model' as?

  • A description of the various business actors and their roles (correct)
  • A methodology for search engine optimization
  • An architecture for websites and web pages
  • A detailed technical analysis of customer relationships

    • What are the components that form part of the Business Model Canvas?

    <p>9 components</p> Signup and view all the answers

    Which part of the Business Model Canvas is regarded as the heart of what the business offers?

    <p>Value proposition</p> Signup and view all the answers

    How do businesses derive income through revenue streams as mentioned in the text?

    <p>Generating ad revenue</p> Signup and view all the answers

    What types of customer relationships could be formed according to the Business Model Canvas?

    <p>Self-service, automated services, communities, or more personal assistance</p> Signup and view all the answers

    What do activities and resources in the Business Model Canvas help in accomplishing?

    <p>Executing the value proposition</p> Signup and view all the answers

    Which section comes after Customer Segments in the logical order of the Business Model Canvas?

    <p>Customer relationships</p> Signup and view all the answers

    Which of the following is NOT mentioned as a cost element in the business model canvas?

    <p>Customer acquisition cost</p> Signup and view all the answers

    What does the Business Model Canvas suggest as alternatives for customer segments?

    <p>Segmented (broken down further) or a range of diverse segments</p> Signup and view all the answers

    In the Business Model Canvas, what are the methods by which the organization's services will be delivered and audiences reached called?

    <p>Channels</p> Signup and view all the answers

    What is an online value proposition (OVP) primarily used for?

    <p>To differentiate a brand and engage customers online</p> Signup and view all the answers

    What is a characteristic of an Internet-based market?

    <p>It has a virtual marketplace</p> Signup and view all the answers

    Why is it important for a brand to have a unique online value proposition?

    <p>To differentiate itself and offer something distinct</p> Signup and view all the answers

    What is a key implication of the virtual marketplace?

    <p>The shift in the way relationships between actors occur</p> Signup and view all the answers

    What is the purpose of online marketplace analysis?

    <p>To assess the number of people searching for information and site popularity</p> Signup and view all the answers

    What do free and paid-for services help with in online marketplace analysis?

    <p>Assessing the number of people searching for information and site popularity</p> Signup and view all the answers

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