Online Value Proposition Concept
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Questions and Answers

What is the purpose of forming partnerships in a business model canvas?

  • To focus on offline value networks exclusively
  • To limit the business model canvas to a narrower scope
  • To decrease revenue by sharing profits with partners
  • To expand reach and leverage existing organisations and online influencers (correct)

Which of the following is NOT a common online revenue stream option mentioned in the text?

  • Sales of physical or virtual goods
  • Subscription fees
  • Ad revenue
  • Donations (correct)

What does Timmers (1999) define a 'business model' as?

  • A description of the various business actors and their roles (correct)
  • A methodology for search engine optimization
  • An architecture for websites and web pages
  • A detailed technical analysis of customer relationships

What are the components that form part of the Business Model Canvas?

<p>9 components (D)</p> Signup and view all the answers

Which part of the Business Model Canvas is regarded as the heart of what the business offers?

<p>Value proposition (C)</p> Signup and view all the answers

How do businesses derive income through revenue streams as mentioned in the text?

<p>Generating ad revenue (A)</p> Signup and view all the answers

What types of customer relationships could be formed according to the Business Model Canvas?

<p>Self-service, automated services, communities, or more personal assistance (C)</p> Signup and view all the answers

What do activities and resources in the Business Model Canvas help in accomplishing?

<p>Executing the value proposition (A)</p> Signup and view all the answers

Which section comes after Customer Segments in the logical order of the Business Model Canvas?

<p>Customer relationships (C)</p> Signup and view all the answers

Which of the following is NOT mentioned as a cost element in the business model canvas?

<p>Customer acquisition cost (C)</p> Signup and view all the answers

What does the Business Model Canvas suggest as alternatives for customer segments?

<p>Segmented (broken down further) or a range of diverse segments (B)</p> Signup and view all the answers

In the Business Model Canvas, what are the methods by which the organization's services will be delivered and audiences reached called?

<p>Channels (B)</p> Signup and view all the answers

What is an online value proposition (OVP) primarily used for?

<p>To differentiate a brand and engage customers online (B)</p> Signup and view all the answers

What is a characteristic of an Internet-based market?

<p>It has a virtual marketplace (B)</p> Signup and view all the answers

Why is it important for a brand to have a unique online value proposition?

<p>To differentiate itself and offer something distinct (D)</p> Signup and view all the answers

What is a key implication of the virtual marketplace?

<p>The shift in the way relationships between actors occur (A)</p> Signup and view all the answers

What is the purpose of online marketplace analysis?

<p>To assess the number of people searching for information and site popularity (B)</p> Signup and view all the answers

What do free and paid-for services help with in online marketplace analysis?

<p>Assessing the number of people searching for information and site popularity (A)</p> Signup and view all the answers

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