18 Questions
What is the purpose of forming partnerships in a business model canvas?
To expand reach and leverage existing organisations and online influencers
Which of the following is NOT a common online revenue stream option mentioned in the text?
Donations
What does Timmers (1999) define a 'business model' as?
A description of the various business actors and their roles
What are the components that form part of the Business Model Canvas?
9 components
Which part of the Business Model Canvas is regarded as the heart of what the business offers?
Value proposition
How do businesses derive income through revenue streams as mentioned in the text?
Generating ad revenue
What types of customer relationships could be formed according to the Business Model Canvas?
Self-service, automated services, communities, or more personal assistance
What do activities and resources in the Business Model Canvas help in accomplishing?
Executing the value proposition
Which section comes after Customer Segments in the logical order of the Business Model Canvas?
Customer relationships
Which of the following is NOT mentioned as a cost element in the business model canvas?
Customer acquisition cost
What does the Business Model Canvas suggest as alternatives for customer segments?
Segmented (broken down further) or a range of diverse segments
In the Business Model Canvas, what are the methods by which the organization's services will be delivered and audiences reached called?
Channels
What is an online value proposition (OVP) primarily used for?
To differentiate a brand and engage customers online
What is a characteristic of an Internet-based market?
It has a virtual marketplace
Why is it important for a brand to have a unique online value proposition?
To differentiate itself and offer something distinct
What is a key implication of the virtual marketplace?
The shift in the way relationships between actors occur
What is the purpose of online marketplace analysis?
To assess the number of people searching for information and site popularity
What do free and paid-for services help with in online marketplace analysis?
Assessing the number of people searching for information and site popularity
Explore the concept of Online Value Proposition (OVP) and its significance in engaging customers online. Learn how brands differentiate themselves by offering unique benefits not easily found with competitors.
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