DRTL 4090 Exam 1 Flashcards

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Questions and Answers

What significant invention did Tim Berners Lee create?

World Wide Web

What was released in 1993 that contributed to the free use of the web?

Mosaic web browser and HTML

Which popular search engine was launched in 1994?

Yahoo!

What major e-commerce platforms launched in 1995?

Amazon.com and eBay Signup and view all the answers

What significant event occurred in 1998 related to internet technology?

Development of DSL and Google launched Signup and view all the answers

In what year did the number of websites hit 20 million?

2000 Signup and view all the answers

What notable online encyclopedia emerged in 2001?

Wikipedia Signup and view all the answers

What was the fate of the online grocery store Webcam (1999-2001)?

Failed to know their customer Signup and view all the answers

What was a significant reason for the failure of Pets.com?

Undercharged for shipping Signup and view all the answers

What did Kozmo.com fail to account for, leading to its failure?

Shipping cost Signup and view all the answers

What was the main reason for Flooz.com not succeeding?

Did not persuade online consumers to use their online currency Signup and view all the answers

Which media player was released in 2002?

Macromedia Flash Player 6 Signup and view all the answers

What two significant platforms were launched by Apple in 2003?

Apple and iTunes Signup and view all the answers

What social media platform was launched in 2004?

Facebook Signup and view all the answers

How many new websites went online in 2005?

17 million Signup and view all the answers

What milestone was reached regarding websites in 2006?

Surpassed 92 million Signup and view all the answers

What major product was released by Apple in 2007?

iPhone Signup and view all the answers

Which web browser was released by Google in 2008?

Chrome Signup and view all the answers

What percentage of internet users was reported in July 2016?

88.5% Signup and view all the answers

How has mobile internet access contributed to user growth?

Increased more internet users Signup and view all the answers

What activities do people engage in online?

Email, search engines, shopping, watching videos Signup and view all the answers

What was the percentage of US adults that were social media users in 2016?

69% Signup and view all the answers

What percentage of men and women are social media users?

87% men and 86% women Signup and view all the answers

How do men and women differ in internet usage?

Men use more often and spend more time than women Signup and view all the answers

What feature distinguishes women's online activities?

More use of email for personal purposes and share personal stories Signup and view all the answers

What other activities does internet usage include?

Pay bills, recreational reading, information on hobbies, auctions, watching movies, and downloading music and videos Signup and view all the answers

What demographic predominantly populates the web?

Younger generations Signup and view all the answers

Which age group were the primary internet users in 2015?

18-27 year olds Signup and view all the answers

Which demographic is increasing their online activities?

Older generations Signup and view all the answers

What does virtual merchandising involve?

Selling and promoting virtual products and services over the internet Signup and view all the answers

What has the concept of virtual merchandising shifted to focus on?

Virtual format of commerce involving the internet Signup and view all the answers

What significant synergy has formed in recent years?

Digital info, computerized business practice, and the internet Signup and view all the answers

What are the steps involved in the virtual merchandising process?

Use the web for information, distribute product info in communities, gather data, and distribute promotions via email Signup and view all the answers

What does the ordering process in virtual merchandising involve?

Use electronic forms and shopping cart to process orders Signup and view all the answers

Which payment methods are commonly used in virtual merchandising?

Credit cards, e-checks, digital cash Signup and view all the answers

How is fulfillment conducted in virtual merchandising?

Use the web to transfer product information to customers and use EDI to communicate with shippers Signup and view all the answers

What does service and support involve in virtual merchandising?

Work with a customer to improve products and provide information via blog, email, and web Signup and view all the answers

What does synergy in using the web refer to?

Facilitating interactions, improving customer relations, and enabling new forms of business Signup and view all the answers

What is marketing in the context of virtual merchandising?

The process of defining markets and matching them to solutions Signup and view all the answers

How should products/services be viewed in this context?

Are means to an end (solutions) Signup and view all the answers

What should businesses focus on to meet consumer needs?

Focus on the solutions to consumer needs Signup and view all the answers

What should businesses do concerning possible problems or needs?

List possible problems and state solutions Signup and view all the answers

Why is researching market size important?

To prioritize marketing activities Signup and view all the answers

How should businesses engage their existing customers?

Use product/customer review and brand communities Signup and view all the answers

What does it mean to flip products?

To propositions Signup and view all the answers

What are propositions in this context?

Bridging a gap between needs and product Signup and view all the answers

What does it mean to flip 'us' to 'you'?

Presenting propositions from the customer's perspective Signup and view all the answers

What is the significance of expanding markets by keywords?

Using real data to see what's possible Signup and view all the answers

What tool is used for keywords research?

Google AdWords Signup and view all the answers

How can businesses increase clicks on their pages?

Have a separate page focused on each phrase or keyword Signup and view all the answers

What does stronger on-page relevance refer to?

The more specific a page, the easier it is to maintain high keyword density Signup and view all the answers

What contributes to stronger link relevance?

Having a relevant page link Signup and view all the answers

What is the goal of being more relevant to the problem?

Address the problem and present propositions Signup and view all the answers

What does it mean to reach deeper markets?

Extend a product/service proposition to multiple levels of awareness Signup and view all the answers

How can businesses create offerings that expand their reach?

Focus on diverse needs with greater precision Signup and view all the answers

What approach should be used for each group?

Not only by their needs but also by their level of awareness Signup and view all the answers

What is an awareness ladder?

Market to customers at every point of awareness at the same time Signup and view all the answers

What questions should be asked to use the awareness ladder?

What is their current level of awareness? What are they looking for? Signup and view all the answers

What is step 0 in the awareness ladder?

Not aware of the need Signup and view all the answers

What characterizes step 1 in the awareness ladder?

Aware of a need Signup and view all the answers

What happens during step 2 of the awareness ladder?

Aware of some solutions Signup and view all the answers

What does step 3 indicate in the awareness ladder?

Aware of the specific solution Signup and view all the answers

What is involved in step 4 of the awareness ladder?

Aware of benefits Signup and view all the answers

What characterizes step 5 in the awareness ladder?

Convinced and ready to buy Signup and view all the answers

Study Notes

Key Historical Milestones in the Development of the Internet

1989/1990: Tim Berners-Lee invented the World Wide Web.
1993: Mosaic web browser and HTML released, allowing for free web use.
1994: Launch of Yahoo! and Netscape.
1995: Introduction of Amazon.com and eBay; Internet Explorer released.
1998: Google launched alongside the development of DSL.
2000: The number of websites reached 20 million.
2001: Emergence of Wikipedia as a significant online resource.

Notable Internet Business Failures

Webcam (1999-2001): Failed online grocery store that couldn't understand customer needs.
Pets.com (1998-2000): Lost money by undercharging for shipping and failing to serve customers effectively.
Kozmo.com (1998-2001): Encountered issues with shipping costs leading to failure.
Flooz.com (1998-2001): Online currency that failed to persuade customers to use it for purchases.

Advancements in Internet Technology

2002: Release of Macromedia Flash Player 6.
2003: Launch of Second Life, Apple and iTunes.
2004: Introduction of Facebook and Mozilla Firefox.
2005: Significant web growth with 17 million new sites added.
2006: Number of websites surpassed 92 million.
2007: Apple hit one billion iTunes downloads; iPhone released.
2008: Launch of Google Chrome.

Internet User Statistics

July 2016: 88.5% of internet users.
69% of US adults engaged in social media.
Internet usage among 18-27 year-olds remained high in 2015.
Older generations increased online activity compared to the past.

Virtual Merchandising and Online Marketing

Virtual merchandising involves selling and promoting products over the Internet.
A synergy exists between digital information, online business practices, and the Internet.
Information sharing involves gathering data from visitors and distributing promotional materials online.

E-commerce Processes

Ordering entails using electronic forms and shopping carts for transactions.
Payments can include credit cards, e-checks, and digital cash.
Fulfillment relies on web communication with suppliers and distributors to process orders efficiently.
Customer service focuses on improving products/services and engaging users through various online mediums.

Consumer-Centric Marketing Approaches

Marketing defines markets and aligns products/services as solutions to consumer needs.
Focus on identifying problems/products that meet those needs, research market size for prioritization.
Engaging existing customers through reviews and brand communities aids in understanding needs.

Strategies to Enhance Marketing Reach

Flip marketing perspective from "us" to "you" to better connect with customers.
Utilize keyword tools like Google AdWords for targeted marketing efforts.
Develop specific landing pages focused on individual keywords to increase click-through rates.

Awareness Ladder for Targeted Marketing

Utilize a structured approach to market to customers at varying levels of awareness about their needs and solutions.
Steps from creating awareness of the need, exploring solutions, to convincing customers of benefits and making sales.

Steps for Engaging Customers

Step 0: Address customers who are unaware of their need via content marketing.
Step 1: Reach those who recognize a problem through targeted articles and keyword optimization.
Step 2: Target individuals seeking solutions with diverse content angles.
Step 3: Align messaging with customers' specific needs and product benefits.
Step 4: Build a vision of product benefits in customers’ minds to increase engagement.
Step 5: Provide a seamless buying experience for ready-to-purchase customers.

Overall Significance

The evolution of the internet has profoundly impacted how businesses operate and how consumers engage with technology.
Understanding these key developments helps in navigating the digital landscape effectively.

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Description

Test your knowledge on the history of the World Wide Web with this set of flashcards for DRTL 4090. Topics cover key milestones from 1989 to 1998, including the invention of the web, popular browsers, and major internet companies. Perfect for exam preparation!