Podcast
Questions and Answers
What significant invention did Tim Berners Lee create?
What significant invention did Tim Berners Lee create?
World Wide Web
What was released in 1993 that contributed to the free use of the web?
What was released in 1993 that contributed to the free use of the web?
Mosaic web browser and HTML
Which popular search engine was launched in 1994?
Which popular search engine was launched in 1994?
Yahoo!
What major e-commerce platforms launched in 1995?
What major e-commerce platforms launched in 1995?
What significant event occurred in 1998 related to internet technology?
What significant event occurred in 1998 related to internet technology?
In what year did the number of websites hit 20 million?
In what year did the number of websites hit 20 million?
What notable online encyclopedia emerged in 2001?
What notable online encyclopedia emerged in 2001?
What was the fate of the online grocery store Webcam (1999-2001)?
What was the fate of the online grocery store Webcam (1999-2001)?
What was a significant reason for the failure of Pets.com?
What was a significant reason for the failure of Pets.com?
What did Kozmo.com fail to account for, leading to its failure?
What did Kozmo.com fail to account for, leading to its failure?
What was the main reason for Flooz.com not succeeding?
What was the main reason for Flooz.com not succeeding?
Which media player was released in 2002?
Which media player was released in 2002?
What two significant platforms were launched by Apple in 2003?
What two significant platforms were launched by Apple in 2003?
What social media platform was launched in 2004?
What social media platform was launched in 2004?
How many new websites went online in 2005?
How many new websites went online in 2005?
What milestone was reached regarding websites in 2006?
What milestone was reached regarding websites in 2006?
What major product was released by Apple in 2007?
What major product was released by Apple in 2007?
Which web browser was released by Google in 2008?
Which web browser was released by Google in 2008?
What percentage of internet users was reported in July 2016?
What percentage of internet users was reported in July 2016?
How has mobile internet access contributed to user growth?
How has mobile internet access contributed to user growth?
What activities do people engage in online?
What activities do people engage in online?
What was the percentage of US adults that were social media users in 2016?
What was the percentage of US adults that were social media users in 2016?
What percentage of men and women are social media users?
What percentage of men and women are social media users?
How do men and women differ in internet usage?
How do men and women differ in internet usage?
What feature distinguishes women's online activities?
What feature distinguishes women's online activities?
What other activities does internet usage include?
What other activities does internet usage include?
What demographic predominantly populates the web?
What demographic predominantly populates the web?
Which age group were the primary internet users in 2015?
Which age group were the primary internet users in 2015?
Which demographic is increasing their online activities?
Which demographic is increasing their online activities?
What does virtual merchandising involve?
What does virtual merchandising involve?
What has the concept of virtual merchandising shifted to focus on?
What has the concept of virtual merchandising shifted to focus on?
What significant synergy has formed in recent years?
What significant synergy has formed in recent years?
What are the steps involved in the virtual merchandising process?
What are the steps involved in the virtual merchandising process?
What does the ordering process in virtual merchandising involve?
What does the ordering process in virtual merchandising involve?
Which payment methods are commonly used in virtual merchandising?
Which payment methods are commonly used in virtual merchandising?
How is fulfillment conducted in virtual merchandising?
How is fulfillment conducted in virtual merchandising?
What does service and support involve in virtual merchandising?
What does service and support involve in virtual merchandising?
What does synergy in using the web refer to?
What does synergy in using the web refer to?
What is marketing in the context of virtual merchandising?
What is marketing in the context of virtual merchandising?
How should products/services be viewed in this context?
How should products/services be viewed in this context?
What should businesses focus on to meet consumer needs?
What should businesses focus on to meet consumer needs?
What should businesses do concerning possible problems or needs?
What should businesses do concerning possible problems or needs?
Why is researching market size important?
Why is researching market size important?
How should businesses engage their existing customers?
How should businesses engage their existing customers?
What does it mean to flip products?
What does it mean to flip products?
What are propositions in this context?
What are propositions in this context?
What does it mean to flip 'us' to 'you'?
What does it mean to flip 'us' to 'you'?
What is the significance of expanding markets by keywords?
What is the significance of expanding markets by keywords?
What tool is used for keywords research?
What tool is used for keywords research?
How can businesses increase clicks on their pages?
How can businesses increase clicks on their pages?
What does stronger on-page relevance refer to?
What does stronger on-page relevance refer to?
What contributes to stronger link relevance?
What contributes to stronger link relevance?
What is the goal of being more relevant to the problem?
What is the goal of being more relevant to the problem?
What does it mean to reach deeper markets?
What does it mean to reach deeper markets?
How can businesses create offerings that expand their reach?
How can businesses create offerings that expand their reach?
What approach should be used for each group?
What approach should be used for each group?
What is an awareness ladder?
What is an awareness ladder?
What questions should be asked to use the awareness ladder?
What questions should be asked to use the awareness ladder?
What is step 0 in the awareness ladder?
What is step 0 in the awareness ladder?
What characterizes step 1 in the awareness ladder?
What characterizes step 1 in the awareness ladder?
What happens during step 2 of the awareness ladder?
What happens during step 2 of the awareness ladder?
What does step 3 indicate in the awareness ladder?
What does step 3 indicate in the awareness ladder?
What is involved in step 4 of the awareness ladder?
What is involved in step 4 of the awareness ladder?
What characterizes step 5 in the awareness ladder?
What characterizes step 5 in the awareness ladder?
Study Notes
Key Historical Milestones in the Development of the Internet
- 1989/1990: Tim Berners-Lee invented the World Wide Web.
- 1993: Mosaic web browser and HTML released, allowing for free web use.
- 1994: Launch of Yahoo! and Netscape.
- 1995: Introduction of Amazon.com and eBay; Internet Explorer released.
- 1998: Google launched alongside the development of DSL.
- 2000: The number of websites reached 20 million.
- 2001: Emergence of Wikipedia as a significant online resource.
Notable Internet Business Failures
- Webcam (1999-2001): Failed online grocery store that couldn't understand customer needs.
- Pets.com (1998-2000): Lost money by undercharging for shipping and failing to serve customers effectively.
- Kozmo.com (1998-2001): Encountered issues with shipping costs leading to failure.
- Flooz.com (1998-2001): Online currency that failed to persuade customers to use it for purchases.
Advancements in Internet Technology
- 2002: Release of Macromedia Flash Player 6.
- 2003: Launch of Second Life, Apple and iTunes.
- 2004: Introduction of Facebook and Mozilla Firefox.
- 2005: Significant web growth with 17 million new sites added.
- 2006: Number of websites surpassed 92 million.
- 2007: Apple hit one billion iTunes downloads; iPhone released.
- 2008: Launch of Google Chrome.
Internet User Statistics
- July 2016: 88.5% of internet users.
- 69% of US adults engaged in social media.
- Internet usage among 18-27 year-olds remained high in 2015.
- Older generations increased online activity compared to the past.
Virtual Merchandising and Online Marketing
- Virtual merchandising involves selling and promoting products over the Internet.
- A synergy exists between digital information, online business practices, and the Internet.
- Information sharing involves gathering data from visitors and distributing promotional materials online.
E-commerce Processes
- Ordering entails using electronic forms and shopping carts for transactions.
- Payments can include credit cards, e-checks, and digital cash.
- Fulfillment relies on web communication with suppliers and distributors to process orders efficiently.
- Customer service focuses on improving products/services and engaging users through various online mediums.
Consumer-Centric Marketing Approaches
- Marketing defines markets and aligns products/services as solutions to consumer needs.
- Focus on identifying problems/products that meet those needs, research market size for prioritization.
- Engaging existing customers through reviews and brand communities aids in understanding needs.
Strategies to Enhance Marketing Reach
- Flip marketing perspective from "us" to "you" to better connect with customers.
- Utilize keyword tools like Google AdWords for targeted marketing efforts.
- Develop specific landing pages focused on individual keywords to increase click-through rates.
Awareness Ladder for Targeted Marketing
- Utilize a structured approach to market to customers at varying levels of awareness about their needs and solutions.
- Steps from creating awareness of the need, exploring solutions, to convincing customers of benefits and making sales.
Steps for Engaging Customers
- Step 0: Address customers who are unaware of their need via content marketing.
- Step 1: Reach those who recognize a problem through targeted articles and keyword optimization.
- Step 2: Target individuals seeking solutions with diverse content angles.
- Step 3: Align messaging with customers' specific needs and product benefits.
- Step 4: Build a vision of product benefits in customers’ minds to increase engagement.
- Step 5: Provide a seamless buying experience for ready-to-purchase customers.
Overall Significance
- The evolution of the internet has profoundly impacted how businesses operate and how consumers engage with technology.
- Understanding these key developments helps in navigating the digital landscape effectively.
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Description
Test your knowledge on the history of the World Wide Web with this set of flashcards for DRTL 4090. Topics cover key milestones from 1989 to 1998, including the invention of the web, popular browsers, and major internet companies. Perfect for exam preparation!
