Podcast
Questions and Answers
Which of the following best describes touchpoints?
Which of the following best describes touchpoints?
- Customer interactions after they've made a purchase
- Only customer interactions on your website or mobile app
- Customer interactions on all media channels (correct)
- Customer interactions that occur only in person
What is the benefit of monitoring touchpoints?
What is the benefit of monitoring touchpoints?
- To reduce marketing costs
- To reveal the kinds of decisions customers make during their customer journey (correct)
- To increase website traffic
- To improve customer service
How should touchpoints be classified?
How should touchpoints be classified?
- By the time of day they occur
- By the customer's age and gender
- By the specific context or need they relate to (correct)
- By the medium in which they occur
Which of the following is an example of a touchpoint?
Which of the following is an example of a touchpoint?
What is the difference between a medium and a touchpoint?
What is the difference between a medium and a touchpoint?
What is the key takeaway from the text?
What is the key takeaway from the text?
What is the context and need in the example provided in the text?
What is the context and need in the example provided in the text?
What is the danger of viewing touchpoints solely from a business-centric perspective?
What is the danger of viewing touchpoints solely from a business-centric perspective?
What is the benefit of having customer-centric touchpoints?
What is the benefit of having customer-centric touchpoints?
What should be done to get the most from touchpoints?
What should be done to get the most from touchpoints?