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Questions and Answers
Which of the following best describes touchpoints?
Which of the following best describes touchpoints?
- Customer interactions after they've made a purchase
- Only customer interactions on your website or mobile app
- Customer interactions on all media channels (correct)
- Customer interactions that occur only in person
What is the benefit of monitoring touchpoints?
What is the benefit of monitoring touchpoints?
- To reduce marketing costs
- To reveal the kinds of decisions customers make during their customer journey (correct)
- To increase website traffic
- To improve customer service
How should touchpoints be classified?
How should touchpoints be classified?
- By the time of day they occur
- By the customer's age and gender
- By the specific context or need they relate to (correct)
- By the medium in which they occur
Which of the following is an example of a touchpoint?
Which of the following is an example of a touchpoint?
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What is the difference between a medium and a touchpoint?
What is the difference between a medium and a touchpoint?
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What is the key takeaway from the text?
What is the key takeaway from the text?
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What is the context and need in the example provided in the text?
What is the context and need in the example provided in the text?
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What is the danger of viewing touchpoints solely from a business-centric perspective?
What is the danger of viewing touchpoints solely from a business-centric perspective?
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What is the benefit of having customer-centric touchpoints?
What is the benefit of having customer-centric touchpoints?
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What should be done to get the most from touchpoints?
What should be done to get the most from touchpoints?
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