Digital Marketing Strategy and Job Positions Quiz

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Questions and Answers

What does digital strategy involve?

Using technology to provide better experiences

What does digital transformation involve?

Digital talent, customer journeys, business models, distributed technology, data, and people/culture

What does the Netflix and Blockbuster's digital transformation example highlight?

How Netflix addressed customer concerns and changed buying habits through online viewing

What does Airbnb's digital transformation example demonstrate?

How the platform transformed booking processes, offered transparency, and enhanced security Signup and view all the answers

What does business strategy focus on?

Mission, vision, values, objectives, competitive advantage, and P&L Signup and view all the answers

What does marketing strategy involve?

Digital strategy and business strategy Signup and view all the answers

What is a potential effect of failing to acknowledge AI as a tool?

Violation of academic honesty policies Signup and view all the answers

What is a potential impact of AI tools being trained on biased data?

Susceptibility to perpetuating existing biases Signup and view all the answers

What generates nearly 60% of the company's operating income?

AWS business Signup and view all the answers

What is the estimated value of the business?

$64 billion Signup and view all the answers

Which concept refers to companies offering free services in exchange for advertising and collecting user data?

Digital natives Signup and view all the answers

What does self-serve distribution involve?

Ordering kiosks Signup and view all the answers

What is a revenue model for monetization mentioned in the text?

Freemium Signup and view all the answers

What does the marketing strategy checklist focus on?

Buyer persona, value proposition, topics per phase, ecosystems, tools, goals, and analytics Signup and view all the answers

What is the focus of the digital strategy concepts mentioned in the text?

Content, app UX, UI, CRO, SEO, web ASO, and tech ecosystem initiatives Signup and view all the answers

What does the company's highly-profitable AWS business generate?

Nearly 60% of its operating income Signup and view all the answers

What do marketplaces earn commissions from?

Transactions and advertising space Signup and view all the answers

What is the focus of the marketing strategy mentioned in the text?

Segmentation, targeting, positioning, content strategy, and customer journey Signup and view all the answers

What does peer-to-peer platforms connect?

Providers and users Signup and view all the answers

What does digitizing internal operations include?

Transitioning meetings to the Metaverse Signup and view all the answers

What are the segmentation criteria included in marketing strategy?

Demographics, geographics, psychographics, and behavioral aspects Signup and view all the answers

What is a crucial part of content strategy?

Buyer persona development Signup and view all the answers

Which stages are involved in the customer journey?

Awareness, evaluation, and loyalty Signup and view all the answers

What are the various channels used in digital marketing?

Advertising, viral marketing, influencers, blogs, review sites Signup and view all the answers

Which job position focuses on understanding the brand and customer journey?

Digital Marketing Manager Signup and view all the answers

Which job position evaluates and improves touchpoints along the customer journey?

CX Manager Signup and view all the answers

Which job position works on the user experience on websites and mobile apps?

UX Manager Signup and view all the answers

Which job position is responsible for transforming ideas into tangible models on the screen of a computer?

Designer Signup and view all the answers

Which job position analyzes performance data and improves the conversion rate of websites and mobile apps?

CRO Manager Signup and view all the answers

Which job position defines and executes social media strategies?

Social Media Manager Signup and view all the answers

Which job position handles communications with stakeholders, brand sponsorships, and media relations?

PR Expert Signup and view all the answers

Which of the following is NOT a segmentation criterion in marketing strategy?

Technographics Signup and view all the answers

Study Notes

Digital Marketing Strategy and Job Positions Overview

Marketing strategy includes segmentation based on demographics, geographics, psychographics, and behavioral aspects
Buyer persona development is a crucial part of content strategy
Customer journey involves awareness, evaluation, and loyalty stages
Various channels like advertising, viral marketing, influencers, blogs, review sites are used in digital marketing
Different job positions in digital marketing include Digital Marketing Manager, CX Manager, UX Manager, Designer, CRO Manager, Social Media Manager, PR Expert, Community Manager, Email Marketing Manager, Mobile Marketing Expert, and SEM Expert
Digital Marketing Manager is responsible for understanding the brand and customer journey, designing omnichannel marketing plans, executing tactics, and measuring performance
CX Manager focuses on evaluating and improving touchpoints along the customer journey to enhance customer satisfaction and value
UX Manager works on the user experience on websites and mobile apps
Designer transforms ideas into tangible models on the screen of a computer
CRO Manager analyzes performance data and improves the conversion rate of websites and mobile apps
Social Media Manager defines and executes social media strategies
PR Expert handles communications with stakeholders, brand sponsorships, and media relations

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