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Questions and Answers
Short keywords are more specific than long-tail keywords.
False
Long-tail keywords contain fewer words than medium keywords.
False
Attribution in digital marketing helps marketers understand the customer journey.
True
SEO stands for Search Engine Operation.
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Content marketing is not related to aligning website content with consumer search keywords.
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Analytics and performance tracking do not help marketers allocate marketing budgets efficiently.
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A website is not important for a digital marketing campaign as it does not contribute to reaching the target audience.
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Optimizing a website for search engines can decrease its visibility to potential customers.
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Using calls-to-action, landing pages, and lead forms on a website can help convert visitors into leads and sales.
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Google Analytics cannot provide insights into visitor behavior, traffic sources, and conversion rates of a website.
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Integrating a website with email marketing, social media, and PPC advertising is not recommended for an effective marketing strategy.
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The three main classifications of digital marketing channels are Paid, Owned, and Rented.
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SEO stands for 'Search Engine Optimization' and involves improving a website's visibility and ranking in search engine results pages.
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Content quality is not an important factor in SEO; only technical aspects like website structure matter.
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Mobile Marketing focuses on reaching the target audience through desktop computers rather than mobile devices like smartphones and tablets.
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SEO primarily focuses on increasing paid traffic to a website by running ads on search engines.
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Display Advertising involves running banner ads on various online platforms to promote brands and reach a broader audience.
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Analytics and Performance Tracking are not essential components of SEO and website optimization.
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