30 Questions
What type of data is collected by third party entities that have no direct relationship with the advertisers?
3rd party data
Which data type is described as coming from consumer sources like web analytics, campaign data, and CRM?
1st party data
What is a characteristic of 2nd party data?
Collected by specific companies for direct partnerships only
Which type of data has a risk for privacy due to its collection by entities without a direct relationship with advertisers?
3rd party data
In the main steps for data planning provided, what is the first step mentioned?
Collect/select data related to objectives (KPIs)
Which type of data is described as having high value but lower volume to build scale?
1st party data
What should be collected and selected related to objectives in audience planning?
Google Clusters
Where should more focus be placed in the upper funnel according to the text?
Fashion Trend
What is the main purpose of leveraging 1st party data within the low funnel?
Achieve Conversions
Which group should more 2nd and 3rd party data be used on according to the text?
Concert & Music Festival Fans
What is expected for the different audiences to achieve in audience planning?
Achieve Different Objectives
What is an important step in the audience strategy framework mentioned in the text?
Considering both the stage of the funnel and different objectives
What type of data does the EU consider a third party as?
Personal data
What is required for using personal data under GDPR?
Clear, transparent, explicit consent
In the context of 3rd party cookieless updates, who are considered winners?
Marketers investing in first-party data solutions
Which approach is mentioned in the text as a replacement for third-party cookies?
Development of proprietary identifiers
What does the Google Chrome Privacy Sandbox focus on?
Protecting user privacy while maintaining advertising relevance
What is one of the main benefits of using machine learning in associating users with audiences?
Enhanced predictiveness in targeting the right audience
What is the main objective of creating an index combining weather forecast, search trends, and regional population volume?
To impact audience in the most relevant regions to the business
What is the purpose of the dynamic digital campaign focusing on regions with a higher probability to convert?
To increase effectiveness between potential buyers
What platforms were mentioned for the targeted YouTube campaign based on the dynamic Index?
YouTube & Open Exchange
How is the digital campaign strategically timed in relation to the seasons?
Active only during colder months
What represents the two assets (6”) mentioned for the YouTube campaign?
Mild Pathology (Strepsils) & Severe Pathology (Strefen)
Why is the campaign segmented by 25-55 years audience?
To increase effectiveness between potential buyers
What is the key focus of maximizing reach according to the text?
Increasing brand awareness
In the context of purchase conversion, what strategy is suggested to ease users' conversion path?
Retargeting store locator visitors
What is the primary aim of incentivizing purchase intention according to the text?
Growing brand's 1st party data based on onsite visits & media data
Which strategy is NOT recommended for optimizing budget in reaching engaged users?
Focusing on increasing 2nd & 3rd party data
What is the purpose of using clear messaging and redirection landing page in purchase conversion?
To ease users' conversion path
Which approach is suggested in the text to target converters in the context of remarketing?
Engaging users through lookalike strategies
Test your knowledge on digital marketing strategies including white listing sports content, audience targeting, conversion optimization, and campaign optimization on social media and search engine marketing platforms.
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