Podcast
Questions and Answers
What type of data is collected by third party entities that have no direct relationship with the advertisers?
What type of data is collected by third party entities that have no direct relationship with the advertisers?
- 3rd party data (correct)
- Consumer data
- 1st party data
- 2nd party data
Which data type is described as coming from consumer sources like web analytics, campaign data, and CRM?
Which data type is described as coming from consumer sources like web analytics, campaign data, and CRM?
- 2nd party data
- Zero PD data
- 1st party data (correct)
- 3rd party data
What is a characteristic of 2nd party data?
What is a characteristic of 2nd party data?
- Has strategic value and is expensive
- Collected by specific companies for direct partnerships only (correct)
- Obtained from third-party providers like Google and Amazon
- Comes from consumer sources like web analytics and CRM
Which type of data has a risk for privacy due to its collection by entities without a direct relationship with advertisers?
Which type of data has a risk for privacy due to its collection by entities without a direct relationship with advertisers?
In the main steps for data planning provided, what is the first step mentioned?
In the main steps for data planning provided, what is the first step mentioned?
Which type of data is described as having high value but lower volume to build scale?
Which type of data is described as having high value but lower volume to build scale?
What should be collected and selected related to objectives in audience planning?
What should be collected and selected related to objectives in audience planning?
Where should more focus be placed in the upper funnel according to the text?
Where should more focus be placed in the upper funnel according to the text?
What is the main purpose of leveraging 1st party data within the low funnel?
What is the main purpose of leveraging 1st party data within the low funnel?
Which group should more 2nd and 3rd party data be used on according to the text?
Which group should more 2nd and 3rd party data be used on according to the text?
What is expected for the different audiences to achieve in audience planning?
What is expected for the different audiences to achieve in audience planning?
What is an important step in the audience strategy framework mentioned in the text?
What is an important step in the audience strategy framework mentioned in the text?
What type of data does the EU consider a third party as?
What type of data does the EU consider a third party as?
What is required for using personal data under GDPR?
What is required for using personal data under GDPR?
In the context of 3rd party cookieless updates, who are considered winners?
In the context of 3rd party cookieless updates, who are considered winners?
Which approach is mentioned in the text as a replacement for third-party cookies?
Which approach is mentioned in the text as a replacement for third-party cookies?
What does the Google Chrome Privacy Sandbox focus on?
What does the Google Chrome Privacy Sandbox focus on?
What is one of the main benefits of using machine learning in associating users with audiences?
What is one of the main benefits of using machine learning in associating users with audiences?
What is the main objective of creating an index combining weather forecast, search trends, and regional population volume?
What is the main objective of creating an index combining weather forecast, search trends, and regional population volume?
What is the purpose of the dynamic digital campaign focusing on regions with a higher probability to convert?
What is the purpose of the dynamic digital campaign focusing on regions with a higher probability to convert?
What platforms were mentioned for the targeted YouTube campaign based on the dynamic Index?
What platforms were mentioned for the targeted YouTube campaign based on the dynamic Index?
How is the digital campaign strategically timed in relation to the seasons?
How is the digital campaign strategically timed in relation to the seasons?
What represents the two assets (6”) mentioned for the YouTube campaign?
What represents the two assets (6”) mentioned for the YouTube campaign?
Why is the campaign segmented by 25-55 years audience?
Why is the campaign segmented by 25-55 years audience?
What is the key focus of maximizing reach according to the text?
What is the key focus of maximizing reach according to the text?
In the context of purchase conversion, what strategy is suggested to ease users' conversion path?
In the context of purchase conversion, what strategy is suggested to ease users' conversion path?
What is the primary aim of incentivizing purchase intention according to the text?
What is the primary aim of incentivizing purchase intention according to the text?
Which strategy is NOT recommended for optimizing budget in reaching engaged users?
Which strategy is NOT recommended for optimizing budget in reaching engaged users?
What is the purpose of using clear messaging and redirection landing page in purchase conversion?
What is the purpose of using clear messaging and redirection landing page in purchase conversion?
Which approach is suggested in the text to target converters in the context of remarketing?
Which approach is suggested in the text to target converters in the context of remarketing?
