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Questions and Answers
What is the essence of marketing according to Peter Drucker?
What is the essence of marketing according to Peter Drucker?
- Creating a relationship between brand and customers on a long term basis (correct)
- Expanding the scope of marketing exchanges
- Influencing the timing of demands
- Maximizing short-term profits
What is the cost comparison between attracting new customers and retaining existing ones?
What is the cost comparison between attracting new customers and retaining existing ones?
- It costs more to attract new customers than to retain existing ones (correct)
- The cost of attracting new customers is equal to retaining existing ones
- It costs less to attract new customers than to retain existing ones
- The cost of attracting new customers is not mentioned in the text
What is the scope of marketing, as mentioned in the text?
What is the scope of marketing, as mentioned in the text?
- Narrow, with minimal exchanges
- Large, with a lot of possible exchanges (correct)
- Limited, with few possible exchanges
- Not defined in the text
What is the primary function of market offerings according to the text?
What is the primary function of market offerings according to the text?
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What is the essence of the marketing process based on the text?
What is the essence of the marketing process based on the text?
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What is the primary objective of marketing, according to the text?
What is the primary objective of marketing, according to the text?
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What is the essence of marketing process, as per the text?
What is the essence of marketing process, as per the text?
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What is the function of market offerings, based on the text?
What is the function of market offerings, based on the text?
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What is the cost comparison between attracting new customers and retaining existing ones, according to the text?
What is the cost comparison between attracting new customers and retaining existing ones, according to the text?
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What is the scope of marketing, as mentioned in the text?
What is the scope of marketing, as mentioned in the text?
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