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Questions and Answers
Which components make up the grading scheme for this course?
Which components make up the grading scheme for this course?
- 50% final exam, 15% participation, 35% group project (correct)
- 50% final exam, 15% group project, 35% in-class participation
- 50% final exam, 35% individual exam, 15% group project
- 50% final exam, 35% group project, 15% in-class participation
What is the main focus of Module 4 in this course?
What is the main focus of Module 4 in this course?
- Digital marketing main players and solutions
- Growth Marketing, e-Commerce and Measurement (correct)
- Artificial Intelligence and Lifetime Value in Digital Marketing
- Digital Transformation in corporations and consumers
What is the objective of the group project in this course?
What is the objective of the group project in this course?
- To create a 100% digital company in the online grocery sector in Spain (correct)
- To present group work on Digital Transformation
- To reach 500K paid customers in the second year
- To spend €2M on bringing new customers to the business
How much capital will be provided to create the company in the group project?
How much capital will be provided to create the company in the group project?
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What is the target number of paid customers to be reached by the end of the second year in the group project?
What is the target number of paid customers to be reached by the end of the second year in the group project?
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