Digital Marketing Fundamentals Quiz
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Questions and Answers

Which components make up the grading scheme for this course?

  • 50% final exam, 15% participation, 35% group project (correct)
  • 50% final exam, 15% group project, 35% in-class participation
  • 50% final exam, 35% individual exam, 15% group project
  • 50% final exam, 35% group project, 15% in-class participation

    • What is the main focus of Module 4 in this course?

  • Digital marketing main players and solutions
  • Growth Marketing, e-Commerce and Measurement (correct)
  • Artificial Intelligence and Lifetime Value in Digital Marketing
  • Digital Transformation in corporations and consumers

    • What is the objective of the group project in this course?

  • To create a 100% digital company in the online grocery sector in Spain (correct)
  • To present group work on Digital Transformation
  • To reach 500K paid customers in the second year
  • To spend €2M on bringing new customers to the business

    • How much capital will be provided to create the company in the group project?

    <p>€5M</p> Signup and view all the answers

    What is the target number of paid customers to be reached by the end of the second year in the group project?

    <p>500K</p> Signup and view all the answers

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