Digital Marketing Fundamentals Quiz
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Questions and Answers

What is Digital Marketing?

  • The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit (correct)
  • The act of promoting products through social media only
  • The process of selling products exclusively through the internet
  • The use of traditional marketing methods in a digital environment

According to Philip Kotler, what is the fundamental concept of Digital Marketing?

  • Digital Marketing focuses solely on online advertising
  • Digital Marketing is about creating new needs and desires
  • Digital Marketing targets a niche market
  • Digital Marketing is fundamentally not different from 'marketing' (correct)

What does Marketing primarily aim to do?

  • Ignore market segments and profit potential
  • Maximize profit without considering customer satisfaction
  • Identify unfulfilled needs and desires (correct)
  • Create unnecessary wants in the market

What does Digital Marketing primarily involve?

<p>Exploring, creating, and delivering value to satisfy the needs of a target market at a profit (D)</p> Signup and view all the answers

What is one of the types of Digital Marketing mentioned?

<p>Online Marketing (A)</p> Signup and view all the answers

Which of the following is considered a visual element in Graphic Design?

<p>Typography (D)</p> Signup and view all the answers

What is the art or skill of combining text and pictures in advertisements, magazines, or books known as?

<p>Graphic Design (B)</p> Signup and view all the answers

Which principle of design involves the arrangement of visual elements to create emphasis?

<p>Contrast (B)</p> Signup and view all the answers

What is the term for the organization and presentation in Graphic Design?

<p>Function (B)</p> Signup and view all the answers

Which of the following is NOT a key principle of design in Graphic Design?

<p>Texture (B)</p> Signup and view all the answers

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