Digital Marketing Fundamentals Quiz
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Questions and Answers

What is Digital Marketing?

  • The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit (correct)
  • The act of promoting products through social media only
  • The process of selling products exclusively through the internet
  • The use of traditional marketing methods in a digital environment

    • According to Philip Kotler, what is the fundamental concept of Digital Marketing?

  • Digital Marketing focuses solely on online advertising
  • Digital Marketing is about creating new needs and desires
  • Digital Marketing targets a niche market
  • Digital Marketing is fundamentally not different from 'marketing' (correct)

    • What does Marketing primarily aim to do?

  • Ignore market segments and profit potential
  • Maximize profit without considering customer satisfaction
  • Identify unfulfilled needs and desires (correct)
  • Create unnecessary wants in the market

    • What does Digital Marketing primarily involve?

    <p>Exploring, creating, and delivering value to satisfy the needs of a target market at a profit</p> Signup and view all the answers

    What is one of the types of Digital Marketing mentioned?

    <p>Online Marketing</p> Signup and view all the answers

    Which of the following is considered a visual element in Graphic Design?

    <p>Typography</p> Signup and view all the answers

    What is the art or skill of combining text and pictures in advertisements, magazines, or books known as?

    <p>Graphic Design</p> Signup and view all the answers

    Which principle of design involves the arrangement of visual elements to create emphasis?

    <p>Contrast</p> Signup and view all the answers

    What is the term for the organization and presentation in Graphic Design?

    <p>Function</p> Signup and view all the answers

    Which of the following is NOT a key principle of design in Graphic Design?

    <p>Texture</p> Signup and view all the answers

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