Digital Marketing Fundamentals Quiz

A set of actions that companies take to engage customers, build strong relationships and create value for customers. This process involves gaining value in return from customers.

These are the fundamental requirements for human survival, like food, water, shelter, and safety.

These are needs shaped by culture and an individual's personality. They are the desires that are formed based on what we want.

These are wants that are backed by buying power. It's about having the resources to actually obtain the things you desire.

The process of creating and capturing customer value involves understanding the marketplace, designing a customer-driven strategy, building relationships, and capturing value from customers.

A combination of products, services, information, or experiences offered to satisfy a need or want.

Focusing more on the specific product than the benefits and experiences it offers.

A brand, product, or service that provides a memorable and engaging experience to customers.

This is focusing on creating experiences that are engaging and memorable for customers.

A case study demonstrating a successful example of a total experience offering, using Mahali Mzuri safari camp.

Expectations about the value and satisfaction provided by market offerings. These expectations influence customer loyalty and satisfaction.

The act of trading something of value for something else of value. It's the foundation of marketing relationships.

The group of actual and potential buyers of your products or services.

The art and science of choosing target markets and building profitable relationships with them.

The set of benefits or values a brand promises to deliver to customers to meet their needs.

A defined segment of customers that a business aims to serve.

A marketing strategy that focuses on satisfying customer needs and wants, even if it means sacrificing some immediate profits.

A marketing strategy that focuses on creating products that are easy to produce and distribute, not necessarily what customers want.

A marketing strategy that focuses on selling and promoting existing products, often neglecting customer needs.

A marketing strategy that focuses on creating products that are highly desirable and offer superior value to customers.

A marketing strategy that focuses on achieving long-term profitability by considering consumers' wants, the company's requirements, and society's long-term interests.

A business approach that considers the environmental, social, and economic impacts of its operations.

The practice of making claims about a company's social or environmental responsibility without genuine action.

The process of giving away a company's ownership to address a specific social or environmental cause.

Fostering direct and continuous customer involvement in shaping brand conversations, experiences, and community.

Brand exchanges created by consumers themselves. Consumers are playing an increasing role in shaping brand experiences.

A marketing approach that focuses on building long-term relationships with customers by providing them with exceptional value and experiences.

Working closely with partners in other company departments and outside the company to jointly bring greater value to customers.

The value of the entire stream of purchases that the customer would make over a lifetime of patronage.

Innocent Drinks interacts with customers in humorous ways, inspiring conversations and fostering relationships.

Heinz invited people across five continents to "draw ketchup." Most drew Heinz. Many of the sketchers and their sketches—both sophisticated and amateurish— were featured in an online video and on digital billboards.

The interconnectedness of physical objects, devices, and systems through the internet, enabling data sharing and control.

A marketing approach that leverages digital channels like websites, social media, and mobile apps to engage consumers across all their devices.

Focuses on using mobile channels for immediate purchases, simplifying online shopping, and enhancing brand experiences.

The use of large datasets and artificial intelligence to understand customer behavior, personalize offers, and enhance interactions.

Marketing efforts aimed at attracting members, donations, and support for non-profit organizations.

A global perspective on a company's industry, competitors, and opportunities, taking into account both local and international factors.

Marketing practices that consider the ethical and social impact of business decisions, promoting environmental sustainability and responsible business practices.

The ability of businesses to extend customer engagement and generate brand conversations through social media.