Digital Marketing Fundamentals Quiz

<p>To personalize marketing offers and enhance customer engagement (C)</p> Signup and view all the answers

<p>Sustainable marketing practices (B)</p> Signup and view all the answers

<p>Stimulate immediate buying and enhance brand experience (D)</p> Signup and view all the answers

<p>Both enhance consumer engagement (D)</p> Signup and view all the answers

<p>Expansion of physical storefronts (D)</p> Signup and view all the answers

<p>Engaging customers and managing relationships (B)</p> Signup and view all the answers

<p>States of felt deprivation (B)</p> Signup and view all the answers

<p>Wants are shaped by culture and individual personality (B)</p> Signup and view all the answers

<p>Human wants that are backed by buying power (B)</p> Signup and view all the answers

<p>Disregarding customer feedback (B)</p> Signup and view all the answers

<p>To achieve profit or other established goals (C)</p> Signup and view all the answers

<p>It encompasses both traditional and new forms (A)</p> Signup and view all the answers

<p>Aligning with customer preferences and needs (B)</p> Signup and view all the answers

<p>Paying too much attention to specific products rather than customer benefits (D)</p> Signup and view all the answers

<p>To create, maintain, and grow desirable exchange relationships (A)</p> Signup and view all the answers

<p>They buy again from the same company (B)</p> Signup and view all the answers

<p>Actual and potential buyers in the marketplace (D)</p> Signup and view all the answers

<p>To promise benefits or values that satisfy customer needs (C)</p> Signup and view all the answers

<p>Researching products and interacting with companies for information (A)</p> Signup and view all the answers

<p>To select target markets and build profitable relationships (B)</p> Signup and view all the answers

<p>They seek alternatives from competitors (B)</p> Signup and view all the answers

<p>Physical, social, and individual (D)</p> Signup and view all the answers

<p>Wants are desires, while demands are wants supported by the ability to purchase. (A)</p> Signup and view all the answers

<p>Need: Food, Want: Spaghetti, Demand: Organic pasta (C)</p> Signup and view all the answers

<p>Paying too much attention to products instead of the benefits they deliver (D)</p> Signup and view all the answers

<p>A combination of products, services, information, or experiences offered to meet needs (D)</p> Signup and view all the answers

<p>By providing a total immersive experience and being named the #1 hotel (C)</p> Signup and view all the answers

<p>Demands require both a want and the ability to purchase. (B)</p> Signup and view all the answers

<p>Wants are shaped by culture and individual personality traits. (D)</p> Signup and view all the answers

<p>High-quality sound for music lovers (C)</p> Signup and view all the answers

<p>Societal Marketing concept (A)</p> Signup and view all the answers

<p>Appearance of social consciousness without real commitment (A)</p> Signup and view all the answers

<p>Short-term profits (D)</p> Signup and view all the answers

<p>Selling concept (A)</p> Signup and view all the answers

<p>Maximizing production efficiency (A)</p> Signup and view all the answers

<p>Enhancing customer experience (A)</p> Signup and view all the answers

<p>Consumers' long-term interests (B)</p> Signup and view all the answers

<p>To foster direct customer involvement in brand experiences. (D)</p> Signup and view all the answers

<p>Heinz inviting people to draw ketchup. (C)</p> Signup and view all the answers

<p>Working closely with internal and external partners. (A)</p> Signup and view all the answers

<p>It denotes the total revenue from a customer over their lifetime. (B)</p> Signup and view all the answers

<p>Creating an engaging and entertaining shopping environment. (A)</p> Signup and view all the answers

<p>It allows customers to shape brand experiences and messages. (C)</p> Signup and view all the answers

<p>The customer is always right. (D)</p> Signup and view all the answers

<p>By providing membership benefits to promote customer loyalty. (A)</p> Signup and view all the answers

A set of actions that companies take to engage customers, build strong relationships and create value for customers. This process involves gaining value in return from customers.

These are the fundamental requirements for human survival, like food, water, shelter, and safety.

These are needs shaped by culture and an individual's personality. They are the desires that are formed based on what we want.

These are wants that are backed by buying power. It's about having the resources to actually obtain the things you desire.

The process of creating and capturing customer value involves understanding the marketplace, designing a customer-driven strategy, building relationships, and capturing value from customers.

A combination of products, services, information, or experiences offered to satisfy a need or want.

Focusing more on the specific product than the benefits and experiences it offers.

A brand, product, or service that provides a memorable and engaging experience to customers.

This is focusing on creating experiences that are engaging and memorable for customers.

A case study demonstrating a successful example of a total experience offering, using Mahali Mzuri safari camp.

Expectations about the value and satisfaction provided by market offerings. These expectations influence customer loyalty and satisfaction.

The act of trading something of value for something else of value. It's the foundation of marketing relationships.

The group of actual and potential buyers of your products or services.

The art and science of choosing target markets and building profitable relationships with them.

The set of benefits or values a brand promises to deliver to customers to meet their needs.

A defined segment of customers that a business aims to serve.

A marketing strategy that focuses on satisfying customer needs and wants, even if it means sacrificing some immediate profits.

A marketing strategy that focuses on creating products that are easy to produce and distribute, not necessarily what customers want.

A marketing strategy that focuses on selling and promoting existing products, often neglecting customer needs.

A marketing strategy that focuses on creating products that are highly desirable and offer superior value to customers.

A marketing strategy that focuses on achieving long-term profitability by considering consumers' wants, the company's requirements, and society's long-term interests.

A business approach that considers the environmental, social, and economic impacts of its operations.

The practice of making claims about a company's social or environmental responsibility without genuine action.

The process of giving away a company's ownership to address a specific social or environmental cause.

Fostering direct and continuous customer involvement in shaping brand conversations, experiences, and community.

Brand exchanges created by consumers themselves. Consumers are playing an increasing role in shaping brand experiences.

A marketing approach that focuses on building long-term relationships with customers by providing them with exceptional value and experiences.

Working closely with partners in other company departments and outside the company to jointly bring greater value to customers.

The value of the entire stream of purchases that the customer would make over a lifetime of patronage.

Innocent Drinks interacts with customers in humorous ways, inspiring conversations and fostering relationships.

Heinz invited people across five continents to "draw ketchup." Most drew Heinz. Many of the sketchers and their sketches—both sophisticated and amateurish— were featured in an online video and on digital billboards.

The interconnectedness of physical objects, devices, and systems through the internet, enabling data sharing and control.

A marketing approach that leverages digital channels like websites, social media, and mobile apps to engage consumers across all their devices.

Focuses on using mobile channels for immediate purchases, simplifying online shopping, and enhancing brand experiences.

The use of large datasets and artificial intelligence to understand customer behavior, personalize offers, and enhance interactions.

Marketing efforts aimed at attracting members, donations, and support for non-profit organizations.

A global perspective on a company's industry, competitors, and opportunities, taking into account both local and international factors.

Marketing practices that consider the ethical and social impact of business decisions, promoting environmental sustainability and responsible business practices.

The ability of businesses to extend customer engagement and generate brand conversations through social media.