6 Questions
What are the main topics covered in Module 1?
ILLUSTRATIVE EXAMPLES, MARKETING 4.0, SERVICE ENCOUNTER 2.0, 4TH INDUSTRIAL REVOLUTION
Name two conceptual frameworks related to digital marketing discussed in Module 2.
Digital Marketing: A Framework review and research agenda, Marketing in computer-mediated environments
What is the focus of Module 3?
BACK TO THE FUTURE: UPDATED CRM FOR TRADITIONAL + DIGITAL MARKETING INTEGRATED
What does Module 4 mainly discuss?
ROLE OF CUSTOMER FOR DIGITAL MARKETING
What is the topic of Module 5?
ROLE OF TECHNOLOGY
What are the two parts covered in Module 4?
CUSTOMER EXPERIENCE (CX(M)) AND THE CUSTOMER JOURNEY, CUSTOMER ENGAGEMENT (CE)
Test your knowledge of the table of contents for the Digital Marketing B-KUL-D0Q05A module. This quiz covers introductory concepts, illustrative examples, digital mindset, change, disruption, and strategy, as well as conceptual frameworks related to digital marketing.
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