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Questions and Answers
What are the main topics covered in Module 1?
What are the main topics covered in Module 1?
ILLUSTRATIVE EXAMPLES, MARKETING 4.0, SERVICE ENCOUNTER 2.0, 4TH INDUSTRIAL REVOLUTION
Name two conceptual frameworks related to digital marketing discussed in Module 2.
Name two conceptual frameworks related to digital marketing discussed in Module 2.
Digital Marketing: A Framework review and research agenda, Marketing in computer-mediated environments
What is the focus of Module 3?
What is the focus of Module 3?
BACK TO THE FUTURE: UPDATED CRM FOR TRADITIONAL + DIGITAL MARKETING INTEGRATED
What does Module 4 mainly discuss?
What does Module 4 mainly discuss?
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What is the topic of Module 5?
What is the topic of Module 5?
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What are the two parts covered in Module 4?
What are the two parts covered in Module 4?
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