Podcast
Questions and Answers
Priceline.com sells its services through​ __________.
Priceline.com sells its services through​ __________.
direct and digital marketing
Disadvantages of direct marketing to sellers include​ __________.
Disadvantages of direct marketing to sellers include​ __________.
interaction with limited number of customers
The fastest growing form of marketing is​ ________.
The fastest growing form of marketing is​ ________.
direct and digital marketing
Which form of marketing involves engaging directly with targeted individual consumers?
Which form of marketing involves engaging directly with targeted individual consumers?
The benefits of direct and digital marketing for buyers are that it is​ ________.
The benefits of direct and digital marketing for buyers are that it is​ ________.
The hottest growth area for the retailer Home Depot in the U.S. market has been attributed to​ __________.
The hottest growth area for the retailer Home Depot in the U.S. market has been attributed to​ __________.
__________ is/are considered a​ consumer-controlled digital media.
__________ is/are considered a​ consumer-controlled digital media.
One of the challenges of social media marketing is that social media​ __________.
One of the challenges of social media marketing is that social media​ __________.
Infomercials are a form of marketing considered a part of​ __________.
Infomercials are a form of marketing considered a part of​ __________.
Why should companies use mobile marketing​ responsibly?
Why should companies use mobile marketing​ responsibly?
Advantages of mobile marketing include all of the following except​ __________.
Advantages of mobile marketing include all of the following except​ __________.
__________ is a type of identity theft that uses deceptive emails and fraudulent online sites.
__________ is a type of identity theft that uses deceptive emails and fraudulent online sites.
The Privacy Promise of the DMA members involves all of the following​ EXCEPT:
The Privacy Promise of the DMA members involves all of the following​ EXCEPT:
Direct-mail marketing involves __________.
Direct-mail marketing involves __________.
_______ is a broad category that encompasses identity theft and financial scams.
_______ is a broad category that encompasses identity theft and financial scams.
Which of the following describes mobile marketing?
Which of the following describes mobile marketing?
________ is marketing via the Internet using company websites, online ads and promotions, email, online video, and blogs.
________ is marketing via the Internet using company websites, online ads and promotions, email, online video, and blogs.
________ is the digital version of word-of-mouth marketing, including videos, ads, and other content that is so infectious that customers will seek it out or pass it along to friends.
________ is the digital version of word-of-mouth marketing, including videos, ads, and other content that is so infectious that customers will seek it out or pass it along to friends.
E-mail marketing is best defined as ________.
E-mail marketing is best defined as ________.
What is the name for the independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content?
What is the name for the independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content?
What kind of marketing is using digital marketing tools such as websites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices?
What kind of marketing is using digital marketing tools such as websites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices?
What is phishing?
What is phishing?
What is the name for direct marketing that links brands to important moments and trending events in customers' lives?
What is the name for direct marketing that links brands to important moments and trending events in customers' lives?
Which of the following describes a marketing website?
Which of the following describes a marketing website?
__________ uses the telephone to sell directly to customers.
__________ uses the telephone to sell directly to customers.
Which of the following describes direct and digital marketing?
Which of the following describes direct and digital marketing?
________ consists of creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
________ consists of creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
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Study Notes
Direct and Digital Marketing
- Priceline.com utilizes direct and digital marketing to sell services.
- Fastest growing marketing form is direct and digital marketing.
- Direct and digital marketing engages individual consumers for immediate responses and builds lasting relationships.
- Benefits for buyers include ease, convenience, and privacy.
Challenges and Disadvantages
- Sellers face challenges like limited customer interaction in direct marketing.
- Social media marketing poses challenges since platforms are user-controlled.
- Companies must use mobile marketing responsibly to avoid consumer irritation.
Marketing Formats
- Online sales represent significant growth for businesses like Home Depot.
- Infomercials fall under direct-response television marketing.
- Direct-mail marketing sends offers directly to specified addresses.
- Telemarketing involves direct sales through telephone communication.
Digital and Social Media
- Blogs are classified as consumer-controlled digital media.
- Viral marketing leverages engaging content that encourages sharing.
- Email marketing entails highly targeted, personalized messages.
- Digital and social media marketing encompasses various online engagement tools.
Consumer Protection and Privacy
- Phishing is a deceptive identity theft method using fake emails and websites.
- The DMA's Privacy Promise protects consumer opt-out requests.
- Internet fraud covers identity theft and financial scams.
Additional Marketing Strategies
- Real-time marketing connects brands with significant consumer moments and trends.
- Omni-channel retailing integrates in-store, online, and mobile shopping for a seamless experience.
- Marketing websites focus on encouraging consumer actions towards direct purchases.
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