Digital Marketing Overview

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Questions and Answers

Priceline.com sells its services through __________.

direct and digital marketing

Disadvantages of direct marketing to sellers include __________.

interaction with limited number of customers

The fastest growing form of marketing is ________.

direct and digital marketing

Which form of marketing involves engaging directly with targeted individual consumers?

Direct and digital marketing Signup and view all the answers

The benefits of direct and digital marketing for buyers are that it is ________.

easy, convenient, and private Signup and view all the answers

The hottest growth area for the retailer Home Depot in the U.S. market has been attributed to __________.

online sales Signup and view all the answers

__________ is/are considered a consumer-controlled digital media.

Blogs Signup and view all the answers

One of the challenges of social media marketing is that social media __________.

are largely user controlled Signup and view all the answers

Infomercials are a form of marketing considered a part of __________.

direct-response television marketing Signup and view all the answers

Why should companies use mobile marketing responsibly?

Companies risk angering already ad-weary consumers. Signup and view all the answers

Advantages of mobile marketing include all of the following except __________.

mobile marketing may risk irritating consumers Signup and view all the answers

__________ is a type of identity theft that uses deceptive emails and fraudulent online sites.

Phishing Signup and view all the answers

The Privacy Promise of the DMA members involves all of the following EXCEPT:

Members can continue to contact consumers if they request to opt out. Signup and view all the answers

Direct-mail marketing involves __________.

sending an offer, announcement, reminder, or other item directly to a person at a particular address Signup and view all the answers

_______ is a broad category that encompasses identity theft and financial scams.

Internet fraud Signup and view all the answers

Which of the following describes mobile marketing?

Marketing messages, promotions, and other content delivered to on-the-go consumers through mobile phones, smartphones, and tablets Signup and view all the answers

________ is marketing via the Internet using company websites, online ads and promotions, email, online video, and blogs.

Online marketing Signup and view all the answers

________ is the digital version of word-of-mouth marketing, including videos, ads, and other content that is so infectious that customers will seek it out or pass it along to friends.

Viral marketing Signup and view all the answers

E-mail marketing is best defined as ________.

sending highly targeted, highly personalized, relationship-building marketing messages via e-mail Signup and view all the answers

What is the name for the independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content?

Social media Signup and view all the answers

What kind of marketing is using digital marketing tools such as websites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices?

Digital and social media marketing Signup and view all the answers

What is phishing?

A specific type of identity theft that uses deceptive e-mails and fraudulent online sites to fool users into divulging their personal data Signup and view all the answers

What is the name for direct marketing that links brands to important moments and trending events in customers' lives?

Real-time marketing Signup and view all the answers

Which of the following describes a marketing website?

Engages consumers to move them closer to a direct purchase or other marketing outcome Signup and view all the answers

__________ uses the telephone to sell directly to customers.

Telemarketing Signup and view all the answers

Which of the following describes direct and digital marketing?

Engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships Signup and view all the answers

________ consists of creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Omni-channel retailing Signup and view all the answers

Study Notes

Direct and Digital Marketing

Priceline.com utilizes direct and digital marketing to sell services.
Fastest growing marketing form is direct and digital marketing.
Direct and digital marketing engages individual consumers for immediate responses and builds lasting relationships.
Benefits for buyers include ease, convenience, and privacy.

Challenges and Disadvantages

Sellers face challenges like limited customer interaction in direct marketing.
Social media marketing poses challenges since platforms are user-controlled.
Companies must use mobile marketing responsibly to avoid consumer irritation.

Marketing Formats

Online sales represent significant growth for businesses like Home Depot.
Infomercials fall under direct-response television marketing.
Direct-mail marketing sends offers directly to specified addresses.
Telemarketing involves direct sales through telephone communication.

Blogs are classified as consumer-controlled digital media.
Viral marketing leverages engaging content that encourages sharing.
Email marketing entails highly targeted, personalized messages.
Digital and social media marketing encompasses various online engagement tools.

Consumer Protection and Privacy

Phishing is a deceptive identity theft method using fake emails and websites.
The DMA's Privacy Promise protects consumer opt-out requests.
Internet fraud covers identity theft and financial scams.

Additional Marketing Strategies

Real-time marketing connects brands with significant consumer moments and trends.
Omni-channel retailing integrates in-store, online, and mobile shopping for a seamless experience.
Marketing websites focus on encouraging consumer actions towards direct purchases.

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Description

This quiz covers key aspects of direct and digital marketing, including its benefits for consumers and challenges for sellers. It also explores various marketing formats like telemarketing, infomercials, and online sales. Test your knowledge on how digital and social media influence modern marketing strategies.

Digital Marketing Overview

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Podcast

Questions and Answers

Priceline.com sells its services through​ __________.

Disadvantages of direct marketing to sellers include​ __________.

The fastest growing form of marketing is​ ________.