Questions and Answers
What does Mozilla Firefox represent?
What does 'disintermediation' mean?
Occurs when a business sells directly to the customer online and cuts out the intermediary.
What is meant by Business-to-Consumer (B2C)?
Applies to any business that sells its products or services directly to consumers online.
What does 'pay-per-click' refer to?
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What is 'mass customization'?
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Which of the following describes 'viral marketing'?
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Consumer-to-Consumer (C2C) applies to any consumer that sells a product or service to a business.
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What is a 'search engine'?
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What does 'click fraud' refer to?
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What does 'information richness' measure?
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What is 'content management system'?
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Study Notes
Mozilla Firefox
- A web browser that allows for content sharing through open sourcing.
Collaboration Types
- Advises golf caddies: Represents internal collaboration within an organization.
- Looking outside the box: Represents external collaboration with outside entities.
User-Contributed Content
- Rates eBay sellers: Engages users in contributing content to platforms.
Business Models
- Intermediaries: Entities providing a trading infrastructure connecting buyers and sellers.
- Disintermediation: The direct selling method bypassing intermediaries between businesses and customers.
- Business-to-Business (B2B): Transactions where businesses buy from and sell to each other online.
- Business-to-Consumer (B2C): Businesses sell products or services directly to consumers online.
- Consumer-to-Business (C2B): Consumers sell products or services to businesses via the Internet.
- Consumer-to-Consumer (C2C): Consumers trading goods and services with one another online.
Digital Marketing Tools
- Search engine: Software that finds web pages based on keyword matching.
- Pay-per-conversion: Revenue generated when a visitor is converted into a customer.
- Search engine ranking: Assessment of how search engines rank a URL in search results.
- Pay-per-call: Revenue generated when a user clicks a link leading to an agent ready to assist.
- Search engine optimization: Techniques that enhance URL attractiveness to search engines.
- Pay-per-click: Revenue generated for each user click leading to a retailer's site.
- Affiliate program: Provides commissions to businesses when customers click through to other merchants.
Marketing Techniques
- Viral marketing: Techniques that promote exponential growth of a marketing message via user sharing.
- Banner ad: Ads displayed across a website promoting another business's products/services.
- Pop-up ad: An advertisement appearing in a small web page outside the current browsing site.
- Click-through: Counts how many visitors click an advertiser's link leading to their site.
Tracking and Analytics
- Cookie: A small file storing user information and browsing activities.
- Click fraud: The manipulation of advertisement traffic statistics.
- Hitbots: Tools used to create fake clicks on advertisements to inflate engagement.
Information and Customization
- Information richness: The depth of details in textual, graphical, audio, or video content.
- Information reach: The extent of global communication a firm can achieve.
- Mass customization: Tailoring products/services to customer specifications.
- Personalization: Crafting offers based on a customer's preferences.
Sales Cycle
- Long tail: Refers to the tail end of a typical sales cycle, emphasizing niche markets.
Business Examples
- Carfax: B2C website providing vehicle history reports.
- Oracle and SAP: Examples of B2B companies offering enterprise solutions.
- Craig's List: A platform facilitating consumer-to-consumer transactions.
- Priceline: A service allowing consumers to name prices for travel services.
- Netflix: A subscription service showcasing B2C business model.
- eBay: A prominent C2C marketplace for buying and selling goods.
Information Integrity
- Misinformation: False information presented as fact without intent to deceive.
- Disinformation: False information deliberately created to mislead.
- Fake news: False news stories crafted to promote or tarnish reputations and entities.
Communication Methods
- Email: The exchange of digital messages over the Internet.
- Instant Messaging: Real-time communication service enabling instant conversations.
- Podcasting: The conversion of audio broadcasts for digital playback.
- Video Chat: Face-to-face visual communication via webcams and software.
- Web Conferencing: Combines videoconferencing with document sharing for presentations to remote participants.
Content Management
- Content Management System: Tools aiding in the creation, storage, editing, and publication of web content.
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Description
This quiz explores various digital business models such as B2B, B2C, C2C, and C2B, along with collaboration types that enhance organizational effectiveness. Understand the impact of intermediaries and disintermediation on online transactions. Test your knowledge of platforms enabling user-contributed content and sharing through browsers like Mozilla Firefox.
