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Questions and Answers

What framework is proposed by Wirtz for segmentation of digital business models in the B2C space?

  • 5D-Framework
  • 4C-Framework (correct)
  • Impact Analysis Framework
  • 4S-Framework
  • What is the primary instrument used in Bock and Wiener's taxonomy for digital business models?

  • Morphological box (correct)
  • 4C-Framework
  • Business Model Canvas
  • Value chain analysis
  • Back-End/Enabling Models are typically visible to consumers.

    False

    The customer acquisition costs are important KPIs in digital business models.

    <p>True</p> Signup and view all the answers

    What is the typical flow of goods or services related to in a business model?

    <p>Sales and sourcing</p> Signup and view all the answers

    How does value get monetized in a business model?

    <p>Through customer payments</p> Signup and view all the answers

    What is the primary focus of Digital Business?

    <p>Initiation of economic activities through electronic networks</p> Signup and view all the answers

    Digital Business, E-Business, and E-Commerce are all the same concepts.

    <p>False</p> Signup and view all the answers

    Which characteristic indicates digital goods can be copied quickly and with negligible costs?

    <p>Infinite expansibility</p> Signup and view all the answers

    Match the following digital business concepts with their definitions:

    <p>Digital Business = Initiation, processing, and fulfillment of economic activities over electronic networks E-Business = Support of service exchange processes between economic partners via IT E-Commerce = Electronic support of activities related to buying and selling products/services</p> Signup and view all the answers

    All disruptions in business are digital.

    <p>False</p> Signup and view all the answers

    Which of the following is a drawback of digitization?

    <p>Loss of information during sampling</p> Signup and view all the answers

    Ecosystems are the least complex type of digital business models.

    <p>False</p> Signup and view all the answers

    Back-End/ Enabling Models are often visible to consumers.

    <p>False</p> Signup and view all the answers

    Which factors influence customer acquisition, according to the driver analysis framework?

    <p>Lead generation</p> Signup and view all the answers

    What new benefits do business models aim to provide?

    <p>Cost savings</p> Signup and view all the answers

    Which of the following are advantages of digital technology? (Select all that apply)

    <p>Signal recovery without further losses</p> Signup and view all the answers

    What is digital business?

    <p>Initiation, processing, and fulfillment of activities over electronic networks</p> Signup and view all the answers

    Match the concepts related to digital maturity:

    <p>Analog companies = Prior to digital transformation Digit(ali)zed companies = Data supports value creation Digital companies = Data forms the core of value creation</p> Signup and view all the answers

    Which characteristic defines digital goods?

    <p>Nonrivalry</p> Signup and view all the answers

    Disintermediation involves adding more stages in the value chain.

    <p>False</p> Signup and view all the answers

    Ecosystems are considered the least complex type of digital business model.

    <p>False</p> Signup and view all the answers

    Which of the following are advantages of digital technology? (Select all that apply)

    <p>Effort for signal processing is significantly reduced</p> Signup and view all the answers

    Digital transformation refers specifically to data being moved online.

    <p>False</p> Signup and view all the answers

    What are the main properties of digital goods? (Select all that apply)

    <p>Infinite expansibility</p> Signup and view all the answers

    Which of the following concepts are established in the digital landscape? (Select all that apply)

    <p>E-Commerce</p> Signup and view all the answers

    All disruptions in business are caused by digital innovations.

    <p>False</p> Signup and view all the answers

    What are the components of the 4C model in digital business?

    <p>Customer, Cost, Convenience, Commerce</p> Signup and view all the answers

    What is a morphological box used for in the context of digital business models?

    <p>To define various parameters and attributes to generate ideas</p> Signup and view all the answers

    How does a business model typically provide value to customers?

    <p>By reducing costs for the customer</p> Signup and view all the answers

    What is the definition of digitization?

    <p>The process to transform a continuous signal into a discrete signal</p> Signup and view all the answers

    What does the long tail theory propose about digital business models?

    <p>Niche products can collectively make up a significant market share.</p> Signup and view all the answers

    What is disintermediation?

    <p>The process of bypassing stages in the value chain</p> Signup and view all the answers

    Study Notes

    Introduction to Digital Business Models

    • Digital business models encompass various types including E-Business and E-Commerce.
    • They involve economic activities facilitated by electronic networks, heavily relying on data and digital information.
    • Key components include value creation, processing, and fulfillment of services.

    Digitization and Digital Transformation

    • Digitization transforms continuous signals into discrete signals, allowing data processing with digital channels.
    • Digital transformation (DT) signifies significant changes in organizations driven by new technologies such as information, computing, communication, and connectivity (ICCC).
    • Digitalization extracts and utilizes information obtained through digitization to enhance processes and decision-making.

    Digital Business Concepts

    • Differences exist between digitalization, digitization, and digital transformation, with overlaps between definitions.
    • Digital business is divided into types:
      • Analog companies (prior to transformation)
      • Digit(ali)zed companies (data supports value creation)
      • Native digital companies (data is core to value).

    Types of Digital Business Models

    • Digit(al)ized models focus on physical goods and utilize digital channels for administrative support.
    • Native digital models provide digital goods/services and rely on data as their primary resource for value creation.

    Characteristics of Digital Goods

    • Digital goods possess unique properties:
      • Nonrivalry: Usage by one does not diminish availability for others.
      • Infinite Expansibility: Easy for unlimited copying with virtually no reproduction costs.
      • Aspatiality: Not tied to specific locations, making dissemination highly flexible.
      • Recombination: Existing digital goods can merge into new products.

    Value Add of Digital Business

    • Digital business models enhance value through:
      • Fast and instant fulfillment of services.
      • Reach to niche markets (Long Tail Theory).
      • Low transaction costs and efficient production.
      • Opportunities for automation and disintermediation.

    Long Tail and Disintermediation

    • The Long Tail theory suggests that niche markets can thrive alongside or outpace mainstream offerings in digital contexts.
    • Disintermediation involves bypassing intermediaries in the supply chain, reducing costs and conflicts in traditional sales channels.

    Disruption in Digital Markets

    • Disruption occurs when new entrants meet market needs with lower-cost alternatives, potentially altering industry structures.
    • Examples of disruption include advancements in photography, communication technologies, and streaming media.

    Segmentation Frameworks

    • Wirtz proposes frameworks for segmenting digital business models in B2C and B2B markets, analyzing their complexity and visibility.
    • Bock and Wiener suggest a taxonomy based on five key dimensions using a "morphological box" for structural analysis.

    Closing Remarks

    • Understanding these digital business models is essential for navigating the evolving online marketplace and leveraging opportunities presented by digital technologies and data analytics.### Segmentation of Digital Business Models (DBM)
    • Ecosystems involve multiple user groups and complex business relationships.
    • Platform models attract and manage user communities; typical relationships are N-to-N or N-to-M.
    • Basic/Core models are the simplest and oldest, with typical relationships being 1-to-N.
    • Back-End/Enabling models vary in complexity, often operate invisibly to consumers, and serve as foundational technology or service components.
    • Overlapping boundaries exist between different segments, indicating some interconnection.

    Framework for Analysis: External/Customers' Perspective

    • Analyze the business model by describing its principal offerings and content from the customer viewpoint.
    • Identify relevant stakeholders, such as customers, suppliers, and partners, in the business model.
    • Understand the flow of goods, services, money, and information.
    • Explore how value is monetized and what customers pay for that value.
    • Examine variations in customer segments (e.g., B2A, B2C, B2M, B2X2Y).
    • Assess new benefits or cost savings generated by the model.

    Sketch of a Business Model (External View)

    • Illustrate flows of goods/services and money within the business model.
    • Highlight value creation (internal components) and value capturing (sales and sourcing) models.
    • Include partners' interactions within the model to depict comprehensive relationships.

    Framework for Analysis: Drivers (Determining Factors)

    • Examine how customers are acquired and how the customer base grows, including user base dynamics.
    • Identify the structure of revenue per customer, emphasizing relevant KPIs.
    • Analyze fixed and variable costs related to physical assets, workforce, intellectual property, and customer acquisition.

    Analysis of Customer Relationships Along the Lifecycle

    • Identify acquisition channels and methods for generating leads and converting them into customers.
    • Focus on revenue per transaction, repeat purchases, and customer activation.
    • Monitor customer loyalty, defection rates, and overall customer lifetime value (CLV).

    Framework for Analysis: Assessment and Evaluation

    • Assess growth trajectories and the capital necessary for business models.
    • Explore scalability, ease of changing offerings, and value generated by the business model.
    • Evaluate imitation difficulty, market dependency, and the influence on customer behavior.
    • Analyze competition changes and the implications for existing business models and value chains.

    Outline of Core Digital Business Models

    • Introduction covers concepts, characteristics, and models of value capturing and creation.
    • Digital business fundamentals address key terms, segmentation, and analysis framework.
    • Core models include electronic commerce, content-driven, and service models.
    • Platform models focus on marketplaces, crowdsourcing, social networks, and aggregators.
    • Ecosystems are divided into consumer-oriented and business-oriented modules.
    • Back-End models encompass cloud computing and asset management.

    Introduction to Digital Business Models

    • Digital business models encompass various types including E-Business and E-Commerce.
    • They involve economic activities facilitated by electronic networks, heavily relying on data and digital information.
    • Key components include value creation, processing, and fulfillment of services.

    Digitization and Digital Transformation

    • Digitization transforms continuous signals into discrete signals, allowing data processing with digital channels.
    • Digital transformation (DT) signifies significant changes in organizations driven by new technologies such as information, computing, communication, and connectivity (ICCC).
    • Digitalization extracts and utilizes information obtained through digitization to enhance processes and decision-making.

    Digital Business Concepts

    • Differences exist between digitalization, digitization, and digital transformation, with overlaps between definitions.
    • Digital business is divided into types:
      • Analog companies (prior to transformation)
      • Digit(ali)zed companies (data supports value creation)
      • Native digital companies (data is core to value).

    Types of Digital Business Models

    • Digit(al)ized models focus on physical goods and utilize digital channels for administrative support.
    • Native digital models provide digital goods/services and rely on data as their primary resource for value creation.

    Characteristics of Digital Goods

    • Digital goods possess unique properties:
      • Nonrivalry: Usage by one does not diminish availability for others.
      • Infinite Expansibility: Easy for unlimited copying with virtually no reproduction costs.
      • Aspatiality: Not tied to specific locations, making dissemination highly flexible.
      • Recombination: Existing digital goods can merge into new products.

    Value Add of Digital Business

    • Digital business models enhance value through:
      • Fast and instant fulfillment of services.
      • Reach to niche markets (Long Tail Theory).
      • Low transaction costs and efficient production.
      • Opportunities for automation and disintermediation.

    Long Tail and Disintermediation

    • The Long Tail theory suggests that niche markets can thrive alongside or outpace mainstream offerings in digital contexts.
    • Disintermediation involves bypassing intermediaries in the supply chain, reducing costs and conflicts in traditional sales channels.

    Disruption in Digital Markets

    • Disruption occurs when new entrants meet market needs with lower-cost alternatives, potentially altering industry structures.
    • Examples of disruption include advancements in photography, communication technologies, and streaming media.

    Segmentation Frameworks

    • Wirtz proposes frameworks for segmenting digital business models in B2C and B2B markets, analyzing their complexity and visibility.
    • Bock and Wiener suggest a taxonomy based on five key dimensions using a "morphological box" for structural analysis.

    Closing Remarks

    • Understanding these digital business models is essential for navigating the evolving online marketplace and leveraging opportunities presented by digital technologies and data analytics.### Segmentation of Digital Business Models (DBM)
    • Ecosystems involve multiple user groups and complex business relationships.
    • Platform models attract and manage user communities; typical relationships are N-to-N or N-to-M.
    • Basic/Core models are the simplest and oldest, with typical relationships being 1-to-N.
    • Back-End/Enabling models vary in complexity, often operate invisibly to consumers, and serve as foundational technology or service components.
    • Overlapping boundaries exist between different segments, indicating some interconnection.

    Framework for Analysis: External/Customers' Perspective

    • Analyze the business model by describing its principal offerings and content from the customer viewpoint.
    • Identify relevant stakeholders, such as customers, suppliers, and partners, in the business model.
    • Understand the flow of goods, services, money, and information.
    • Explore how value is monetized and what customers pay for that value.
    • Examine variations in customer segments (e.g., B2A, B2C, B2M, B2X2Y).
    • Assess new benefits or cost savings generated by the model.

    Sketch of a Business Model (External View)

    • Illustrate flows of goods/services and money within the business model.
    • Highlight value creation (internal components) and value capturing (sales and sourcing) models.
    • Include partners' interactions within the model to depict comprehensive relationships.

    Framework for Analysis: Drivers (Determining Factors)

    • Examine how customers are acquired and how the customer base grows, including user base dynamics.
    • Identify the structure of revenue per customer, emphasizing relevant KPIs.
    • Analyze fixed and variable costs related to physical assets, workforce, intellectual property, and customer acquisition.

    Analysis of Customer Relationships Along the Lifecycle

    • Identify acquisition channels and methods for generating leads and converting them into customers.
    • Focus on revenue per transaction, repeat purchases, and customer activation.
    • Monitor customer loyalty, defection rates, and overall customer lifetime value (CLV).

    Framework for Analysis: Assessment and Evaluation

    • Assess growth trajectories and the capital necessary for business models.
    • Explore scalability, ease of changing offerings, and value generated by the business model.
    • Evaluate imitation difficulty, market dependency, and the influence on customer behavior.
    • Analyze competition changes and the implications for existing business models and value chains.

    Outline of Core Digital Business Models

    • Introduction covers concepts, characteristics, and models of value capturing and creation.
    • Digital business fundamentals address key terms, segmentation, and analysis framework.
    • Core models include electronic commerce, content-driven, and service models.
    • Platform models focus on marketplaces, crowdsourcing, social networks, and aggregators.
    • Ecosystems are divided into consumer-oriented and business-oriented modules.
    • Back-End models encompass cloud computing and asset management.

    Introduction to Digital Business Models

    • Digital business models encompass various types including E-Business and E-Commerce.
    • They involve economic activities facilitated by electronic networks, heavily relying on data and digital information.
    • Key components include value creation, processing, and fulfillment of services.

    Digitization and Digital Transformation

    • Digitization transforms continuous signals into discrete signals, allowing data processing with digital channels.
    • Digital transformation (DT) signifies significant changes in organizations driven by new technologies such as information, computing, communication, and connectivity (ICCC).
    • Digitalization extracts and utilizes information obtained through digitization to enhance processes and decision-making.

    Digital Business Concepts

    • Differences exist between digitalization, digitization, and digital transformation, with overlaps between definitions.
    • Digital business is divided into types:
      • Analog companies (prior to transformation)
      • Digit(ali)zed companies (data supports value creation)
      • Native digital companies (data is core to value).

    Types of Digital Business Models

    • Digit(al)ized models focus on physical goods and utilize digital channels for administrative support.
    • Native digital models provide digital goods/services and rely on data as their primary resource for value creation.

    Characteristics of Digital Goods

    • Digital goods possess unique properties:
      • Nonrivalry: Usage by one does not diminish availability for others.
      • Infinite Expansibility: Easy for unlimited copying with virtually no reproduction costs.
      • Aspatiality: Not tied to specific locations, making dissemination highly flexible.
      • Recombination: Existing digital goods can merge into new products.

    Value Add of Digital Business

    • Digital business models enhance value through:
      • Fast and instant fulfillment of services.
      • Reach to niche markets (Long Tail Theory).
      • Low transaction costs and efficient production.
      • Opportunities for automation and disintermediation.

    Long Tail and Disintermediation

    • The Long Tail theory suggests that niche markets can thrive alongside or outpace mainstream offerings in digital contexts.
    • Disintermediation involves bypassing intermediaries in the supply chain, reducing costs and conflicts in traditional sales channels.

    Disruption in Digital Markets

    • Disruption occurs when new entrants meet market needs with lower-cost alternatives, potentially altering industry structures.
    • Examples of disruption include advancements in photography, communication technologies, and streaming media.

    Segmentation Frameworks

    • Wirtz proposes frameworks for segmenting digital business models in B2C and B2B markets, analyzing their complexity and visibility.
    • Bock and Wiener suggest a taxonomy based on five key dimensions using a "morphological box" for structural analysis.

    Closing Remarks

    • Understanding these digital business models is essential for navigating the evolving online marketplace and leveraging opportunities presented by digital technologies and data analytics.### Segmentation of Digital Business Models (DBM)
    • Ecosystems involve multiple user groups and complex business relationships.
    • Platform models attract and manage user communities; typical relationships are N-to-N or N-to-M.
    • Basic/Core models are the simplest and oldest, with typical relationships being 1-to-N.
    • Back-End/Enabling models vary in complexity, often operate invisibly to consumers, and serve as foundational technology or service components.
    • Overlapping boundaries exist between different segments, indicating some interconnection.

    Framework for Analysis: External/Customers' Perspective

    • Analyze the business model by describing its principal offerings and content from the customer viewpoint.
    • Identify relevant stakeholders, such as customers, suppliers, and partners, in the business model.
    • Understand the flow of goods, services, money, and information.
    • Explore how value is monetized and what customers pay for that value.
    • Examine variations in customer segments (e.g., B2A, B2C, B2M, B2X2Y).
    • Assess new benefits or cost savings generated by the model.

    Sketch of a Business Model (External View)

    • Illustrate flows of goods/services and money within the business model.
    • Highlight value creation (internal components) and value capturing (sales and sourcing) models.
    • Include partners' interactions within the model to depict comprehensive relationships.

    Framework for Analysis: Drivers (Determining Factors)

    • Examine how customers are acquired and how the customer base grows, including user base dynamics.
    • Identify the structure of revenue per customer, emphasizing relevant KPIs.
    • Analyze fixed and variable costs related to physical assets, workforce, intellectual property, and customer acquisition.

    Analysis of Customer Relationships Along the Lifecycle

    • Identify acquisition channels and methods for generating leads and converting them into customers.
    • Focus on revenue per transaction, repeat purchases, and customer activation.
    • Monitor customer loyalty, defection rates, and overall customer lifetime value (CLV).

    Framework for Analysis: Assessment and Evaluation

    • Assess growth trajectories and the capital necessary for business models.
    • Explore scalability, ease of changing offerings, and value generated by the business model.
    • Evaluate imitation difficulty, market dependency, and the influence on customer behavior.
    • Analyze competition changes and the implications for existing business models and value chains.

    Outline of Core Digital Business Models

    • Introduction covers concepts, characteristics, and models of value capturing and creation.
    • Digital business fundamentals address key terms, segmentation, and analysis framework.
    • Core models include electronic commerce, content-driven, and service models.
    • Platform models focus on marketplaces, crowdsourcing, social networks, and aggregators.
    • Ecosystems are divided into consumer-oriented and business-oriented modules.
    • Back-End models encompass cloud computing and asset management.

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    This quiz explores the fundamentals of digital business models, including key concepts like digitization, digitalization, and digital transformation. It delves into how electronic networks impact economic activities and improve decision-making processes. Test your knowledge on the changes organizations face in the digital landscape!

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