Podcast
Questions and Answers
What is a strategy that involves attracting producers to persuade their customers to join?
What is a strategy that involves attracting producers to persuade their customers to join?
Which monetization option involves charging a portion of transaction volume?
Which monetization option involves charging a portion of transaction volume?
What is described as targeting a small market where members already interact?
What is described as targeting a small market where members already interact?
Which strategy relies on traditional push marketing to generate initial interest?
Which strategy relies on traditional push marketing to generate initial interest?
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What is included in the concept of a freemium model?
What is included in the concept of a freemium model?
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Which of the following best describes the concern with transitioning from a free service to a paid model?
Which of the following best describes the concern with transitioning from a free service to a paid model?
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What aspect of platform monetization may involve subsidizing price-sensitive user groups?
What aspect of platform monetization may involve subsidizing price-sensitive user groups?
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In which model do all users contribute to the costs while some are subsidized?
In which model do all users contribute to the costs while some are subsidized?
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What is the typical duration of the fundraising process via a crowdfunding platform?
What is the typical duration of the fundraising process via a crowdfunding platform?
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What is the most prominent crowdfunding platform mentioned?
What is the most prominent crowdfunding platform mentioned?
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What percentage of projects on Kickstarter typically gets funded?
What percentage of projects on Kickstarter typically gets funded?
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What was arguably the most famous project funded on Kickstarter?
What was arguably the most famous project funded on Kickstarter?
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How do some companies utilize crowdfunding platforms beyond raising funds?
How do some companies utilize crowdfunding platforms beyond raising funds?
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What have various crowdfunding/investing platforms evolved to target?
What have various crowdfunding/investing platforms evolved to target?
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What factor does the investor relations of a funded team involve after fundraising?
What factor does the investor relations of a funded team involve after fundraising?
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What is the primary function of a technology platform in a digital business model?
What is the primary function of a technology platform in a digital business model?
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Which of the following is NOT a category of digital business models covered in this module?
Which of the following is NOT a category of digital business models covered in this module?
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Which characteristic is commonly associated with Kickstarter as a platform?
Which characteristic is commonly associated with Kickstarter as a platform?
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How can platform models be segmented?
How can platform models be segmented?
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Which aspect of platforms is emphasized in the discussion of marketplaces and crowdsourcing models?
Which aspect of platforms is emphasized in the discussion of marketplaces and crowdsourcing models?
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What characteristic is associated with a digital business platform?
What characteristic is associated with a digital business platform?
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In terms of user groups, how are platform models typically classified?
In terms of user groups, how are platform models typically classified?
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Which statement best describes the role of ecosystems in digital business models?
Which statement best describes the role of ecosystems in digital business models?
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Which of the following is an example of a back-end/enabling model in digital business?
Which of the following is an example of a back-end/enabling model in digital business?
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What is a primary value of a one-sided platform for its users?
What is a primary value of a one-sided platform for its users?
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What is a challenge related to monetizing a one-sided platform?
What is a challenge related to monetizing a one-sided platform?
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If a one-sided platform charges fees from only some users, what could be a consequence?
If a one-sided platform charges fees from only some users, what could be a consequence?
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How can the growth dynamics of a one-sided platform be described?
How can the growth dynamics of a one-sided platform be described?
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What is one economic perspective on the business model of a one-sided platform?
What is one economic perspective on the business model of a one-sided platform?
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Which aspect is NOT considered a part of the value capturing model for a one-sided platform?
Which aspect is NOT considered a part of the value capturing model for a one-sided platform?
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What does the value creation model for a one-sided platform primarily comprise?
What does the value creation model for a one-sided platform primarily comprise?
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Why are one-sided platforms relatively uncommon?
Why are one-sided platforms relatively uncommon?
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What is LinkedIn primarily known for?
What is LinkedIn primarily known for?
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What does the term 'flywheel in the middle' refer to in the context of social networks?
What does the term 'flywheel in the middle' refer to in the context of social networks?
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What can happen to social networks after experiencing exponential growth?
What can happen to social networks after experiencing exponential growth?
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What characteristic of social networks allows them to achieve exponential growth?
What characteristic of social networks allows them to achieve exponential growth?
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What happens to the 'flywheel' when it loses momentum?
What happens to the 'flywheel' when it loses momentum?
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Study Notes
Digital Business Models Overview
- Module No. 1403 covers digital business models, emphasizing platform models, marketplaces, and crowdsourcing.
- The module consists of several parts: introduction to business models, digital business fundamentals, core models, platform models, ecosystems, and enabling models.
Technology and Business Perspectives on Platforms
- A technology platform connects users and allows them to build and run applications.
- Digital business platforms require a foundational digital technology platform to operate effectively.
Platform Segmentation
- Platform models categorized by the number of user groups (or sides) they serve.
- Strategies for platform growth include attracting producers, utilizing "big bang adoption," and targeting micromarkets.
Monetizing Platform Models
- Critical questions for monetization include:
- Who to charge (all users, part of the user base, or specific groups)?
- What to charge for (transaction fees, market access, or extended functionalities)?
- Transitioning from free to paid models can be delicate and requires careful consideration.
One-Sided Platforms
- One-sided platforms simplify the business model by focusing on a single stakeholder group: the users who are also customers.
- Value for users comes from access to an existing user base.
- Examples are essential to understand one-sided platforms' functionalities and monetization challenges.
Crowdfunding Platforms
- Crowdfunding can take months for the fundraising process to complete, emphasizing the need for investor relations post-funding.
- Kickstarter stands out as a major crowdfunding platform, with a significant project success history.
- Notably, only a minority of projects on these platforms achieve funding.
Social Networks
- LinkedIn serves as the leading social network for professionals globally, with extensive premium offerings.
- User growth in social networks can exhibit scalability and exponential trends, described as the "flywheel effect."
- Historical examples indicate that rapid growth can lead to significant declines if the momentum is lost.
Notable Statistics
- Crowdfunding platforms cater to various segments, targeting different project types and user demographics.
- The growth of social networks underscores the importance of maintaining user engagement to sustain momentum.
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Description
This quiz covers Chapter 4 of the Digital Business Models module, focusing on platform models, marketplaces, and crowdsourcing. It introduces key concepts and characteristics essential for understanding these business models. Expand your knowledge on value capturing and creation in the digital realm.
