Development Communication Concepts
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Questions and Answers

What is the primary focus of development communication?

  • Technological advancements
  • Economic growth
  • Mass media outreach
  • People's motivations and behaviors (correct)
  • Which term best describes the role of development communication in societal change?

  • Observer
  • Mediator
  • Barrier
  • Catalyst (correct)
  • What is NOT a domain of development communication?

  • Affective
  • Cognitive
  • Psychomotor
  • Emotional (correct)
  • According to development communication practitioners, what challenge is considered the greatest?

    <p>Poverty alleviation (A)</p> Signup and view all the answers

    What is a primary goal of sustainable development as mentioned in the content?

    <p>Dynamic economic growth (C)</p> Signup and view all the answers

    Which statement best summarizes what development communication is NOT?

    <p>Just about mass communication (A), Focused solely on economic objectives (B), Limited to seminars and leaflets (C), Merely about publicity and media exposure (D)</p> Signup and view all the answers

    In what way does development communication aim to influence individuals?

    <p>By changing their attitudes and practices (C)</p> Signup and view all the answers

    Which of the following describes a channel used in development communication?

    <p>Demonstration plots (A)</p> Signup and view all the answers

    How is ethics defined in the context of development communication?

    <p>A set of moral principles guiding various activities (C)</p> Signup and view all the answers

    Which of the following best describes community communication?

    <p>A method involving community participation in planning and evaluation (B)</p> Signup and view all the answers

    What characterizes community/development broadcasting?

    <p>Bias towards local media and participation of the community (A)</p> Signup and view all the answers

    What role do students specializing in community broadcasting learn to fulfill?

    <p>They become skilled in planning, writing, and producing for radio and TV (B)</p> Signup and view all the answers

    Which principle is crucial in development communication according to the content provided?

    <p>Inclusivity and respect for diverse opinions are essential (C)</p> Signup and view all the answers

    What is a primary objective of development communication?

    <p>To facilitate community decision-making and problem-solving (D)</p> Signup and view all the answers

    What is one of the focuses of interpersonal communication in development communication?

    <p>Engaging individuals in advocacy and social mobilization (A)</p> Signup and view all the answers

    Why is local programming important in community/development broadcasting?

    <p>It ensures that community concerns are directly addressed (C)</p> Signup and view all the answers

    Which of the following is NOT an objective of development communication?

    <p>To entertain the general public (B)</p> Signup and view all the answers

    Who are typically considered major actors in development communication?

    <p>Media producers and social activists (B)</p> Signup and view all the answers

    Which concept is essential for understanding development communication?

    <p>The cultural relevance of messages (A)</p> Signup and view all the answers

    What is a key component of development communication media?

    <p>Engagement with new digital platforms (D)</p> Signup and view all the answers

    What role does 'development communication' play compared to mass communication?

    <p>Development communication emphasizes community engagement and empowerment (A)</p> Signup and view all the answers

    Which of the following defines the foundations of development communication?

    <p>Incorporating community needs and cultural context (A)</p> Signup and view all the answers

    Which statement about the core values of development communication is accurate?

    <p>Core values include inclusivity and social responsibility (A)</p> Signup and view all the answers

    Flashcards

    Development Communication Ethics

    Moral principles guiding development projects and communication.

    Community Communication

    Communication method for community problem-solving using interpersonal methods and media.

    Community/Development Broadcasting

    Using radio and TV for development by localizing programs and involving communities.

    Community Broadcasting Practitioners

    Broadcasters dedicated to developmental goals.

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    Participatory Communication

    Communication that involves the community in all procedures.

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    Localized Programming

    Radio and TV programs addressing local community needs.

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    Educational Media

    Radio and other broadcast methods used for learning.

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    Distance Learning

    Education delivered to remote locations using broadcast media.

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    Development Communication (DevCom)

    A field that uses communication strategies to promote positive social and economic change.

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    DevCom Foundations

    The basic principles and ideas behind development communication.

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    DevCom Objectives

    The goals of development communication to help improve people's lives.

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    DevCom Actors

    The people involved in development communication (e.g., governments, NGOs).

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    DevCom Messages

    The ideas sent in development communication to make people change.

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    DevCom Media

    The tools used to spread messages in development communication.

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    DevCom Values

    Important beliefs and principles in development communication.

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    DevCom Domains

    Areas development communication impacts society in.

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    DevCom's Focus

    DevCom prioritizes the people, their knowledge (cognitive), attitudes (affective), and behaviors (psychomotor), focusing on moving them to act.

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    Poverty's Impact

    Poverty is a significant obstacle that DevCom practitioners must address in their programs.

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    Sustainable Development Goals

    Sustainable development aims to achieve dynamic economic growth, greater equality in society, and enabling people's potential.

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    DevCom vs. Publicity

    DevCom is different from publicity. It uses media to stimulate understanding and planned change, not just for image building.

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    DevCom Channels

    DevCom uses a variety of channels including meetings, demonstrations, education, songs, or plays to reach its goals.

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    DevCom is Not...

    DevCom is not simply publicity, mass communication, or just using slides, leaflets or seminars. It's an approach to solving people's problems.

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    Catalyst in DevCom

    A catalyst is a substance that speeds up a process, in DevCom, it refers to strategies that promote change in people and communities.

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    Study Notes

    Course Study Schedule

    • October 26 - November 28, 2024: Read module, attend classes, and read Unit 3
    • November 14: Submit Activity 6
    • November 28: Submit Activity 7
    • November 25-29: Final exams, take exam during scheduled time slot

    Development Communication Concepts and Principles

    • Objectives: Learners will define development communication, discuss its foundations, objectives, major actors, media and principles of development communication.
    • Definitions of Development Communication: Varies over time; examples from 1971, 1977, 1997, and 2011 are given.
    • Development communication as not: Not publicity, not limited to mass communication, not just source-oriented, but audience-oriented instead.

    Art and Science of Devcom

    • Art: Creativity in communicating messages through diverse communication media and materials, aesthetic aspect for audience engagement
    • Science: Development communication applied as a social science using scientific methods and systematic techniques in decision-making and planning.
    • Human Communication: Devcom as human communication at various levels (individual, group, sectoral etc), focusing on people rather than technology. Rapid transformation/catalyst. Motivation of individuals, farmers, fishworkers, workers, housewives
    • Poverty: Poverty is a primary concern for practitioners.

    Dynamic State of Economic Growth

    • Goals for sustainable development: to reduce the gap between the rich and poor, realize potential among individuals across a country/region
    • Devcom is not related to: Publicity, media exposure for image building, mass communication alone.
    • Devcom as an approach/perspective to problems and barriers of people
    • Devcom as a social mission, not just a profession.

    Development Communication and Other Allied Fields

    • Similarities and Differences between Devcom and other fields (Mass Communication, Communication Arts, Advertising, Agricultural Extension): Includes table summarizing similarities and differences.
    • Core Values of Development Communication: Purposive communication, pragmatism, and value-laden nature of information
    • Domains of Development communication: Community Communication, Community/Development Broadcasting, Educational communication, Development journalism.

    Historical Perspective of Devcom

    • Origins: Tied to Gandhi's philosophy, writings of Seers, Lasswell, Lerner, Freire, Schramm, Quebral.
    • Purpose: Social transformation, addressing basic needs.
    • Who uses media? Government, NGOs, religious groups, grassroots organizations, the community.
    • Forbidden: Monopolies, government propaganda, immorality/obscenity, inanities
    • Development Differences: Essential differences between Devcom and other fields.
    • Historical timeline for: University of the Philippines Los Baños (UPLB)
    • Benguet State University (BS Devcom): Curriculum and history
    • Other institutions: Bureau of Fisheries and Aquatic Resources, Department of Agriculture, etc.

    Values of Development Communication

    • Purposive Communication: To inform and influence recipient behavior, achieving specific goals.
    • Pragmatic: Result-oriented, evaluating communication success and failure.
    • Value-laden: Acknowledging implicit values affecting messages.

    Domains of Development Communication

    • Community Communication: Uses interpersonal communication and media to facilitate community decision-making and conflict resolution, including social mobilization
    • Community/Development Broadcasting: Localized programming and news that target specific communities

    Educational Communication

    • Educational Communication approach: Applying Communication principles to facilitate learning, solve learning problems, and facilitate learning process, design, evaluating learning materials.

    Development Journalism

    • Development Journalism features: scientific and technical aspect of news reporting, making community newspapers supportive of local economic programs

    Development Communicators and Their Profession

    • Essential Traits: Eagerness to learn, empathy for community concerns, flexibility, good communication skills, resourcefulness.

    Types of Development Workers

    • Type A: views developmental work as a business and profit-oriented.
    • Type B: professional career-oriented, quality of output is key.
    • Type C: sees developmental work as a calling, impact-focused despite constraints.

    Myths of Devcom

    • Myth 1: Supportive to other components, not the primary task
    • Myth 2: Communication is not just media/materials—it's a broader process.
    • Myth 3: Development projects are the primary source of information, not the recipients.
    • Myth 4: Communication is easy.

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    Description

    Explore the fundamental concepts and principles of development communication in this quiz. You'll define key terms, discuss its objectives, and understand the role of various actors and media in the field. Perfect for learners looking to deepen their knowledge in this important area.

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