Social Media Fundamentals & Professional Development

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Questions and Answers

Which historical concept is most associated with evaluating a machine's ability to exhibit human-level intelligence?

  • The CAPTCHA Challenge
  • Leonardo's Robot Knight
  • The Turing Test (correct)
  • Deep Learning Image Classification

In what area is IBM's Watson primarily recognized for?

  • Image Creation and Manipulation
  • Question-answering systems (correct)
  • Personal assistant software
  • Autonomous vehicle navigation

What distinguishes supervised learning from unsupervised learning in the context of machine learning?

  • Supervised learning uses labeled data, while unsupervised learning uses unlabelled data. (correct)
  • Supervised learning is used for image creation, and unsupervised learning is used for natural language processing.
  • Supervised learning identifies patterns, while unsupervised learning needs explicit categorization.
  • Supervised learning uses rewards and penalties, while unsupervised learning uses labeled data.

Which of the following pairs of technologies are both examples of Generative AI?

<p>DALL-E and text generation (B)</p> Signup and view all the answers

Why are ethical considerations critical in the development of Artificial Intelligence?

<p>To address biases, ensure privacy, promote transparency, and minimise job displacement. (A)</p> Signup and view all the answers

Which strategy is LEAST effective when assessing the credibility of a source?

<p>Relying solely on the design and visual appeal of the source. (D)</p> Signup and view all the answers

What is a key aspect to consider when evaluating information sources for objectivity?

<p>The potential motivations and biases of the creators. (D)</p> Signup and view all the answers

Which of the following best describes 'confirmation bias'?

<p>The tendency to favor information that confirms existing opinions. (D)</p> Signup and view all the answers

What is the primary role of 'fact-checking websites' in misinformation detection?

<p>To assess and verify the accuracy of claims and information across various sources. (A)</p> Signup and view all the answers

When conducting online research, what is the main purpose of employing 'advanced search techniques'?

<p>To refine search results and get material related a specific topic that may not be easily found (B)</p> Signup and view all the answers

Which practice is NOT considered an example of responsible information use?

<p>Using cited material without proper permission. (C)</p> Signup and view all the answers

Which of these best describes the core function of social media platforms?

<p>To facilitate the creation, sharing, and interaction of digital content. (A)</p> Signup and view all the answers

What does the term 'plagiarism' primarily refer to in the context of information literacy?

<p>The act of presenting someone else’s ideas as your own without giving them credit. (D)</p> Signup and view all the answers

What is the primary reason that maintaining a consistent brand across all social media platforms is important?

<p>It enhances brand recognition and professional image. (A)</p> Signup and view all the answers

What is the role of an LLM in regards to AI?

<p>A system trained on massive amounts of text data to understand and generate human like language. (D)</p> Signup and view all the answers

What action is most effective in enhancing online security on social media platforms?

<p>Enabling two-factor authentication and using unique passwords. (B)</p> Signup and view all the answers

Which of the following is a current trend in the social media landscape?

<p>Increased emphasis on authenticity and niche communities. (C)</p> Signup and view all the answers

What is the most suitable platform for building a professional network?

<p>LinkedIn (A)</p> Signup and view all the answers

What fundamental ability does information literacy concern itself with?

<p>The ability to locate, evaluate, and effectively utilize needed information. (C)</p> Signup and view all the answers

Which of the following actions demonstrates an ethical approach to social media use?

<p>Maintaining privacy and respecting cultural sensitivities. (A)</p> Signup and view all the answers

What foundational skills are the most important for a person to use in order to be considered information literate?

<p>Critical thinking, research capabilities, and utilizing information ethically. (B)</p> Signup and view all the answers

Flashcards

Information Literacy

The ability to find, assess, and use information effectively for different purposes.

Credibility Evaluation

A set of skills that allow you to identify and use credible information sources.

Social Media Platforms

Digital spaces where people create, share, and interact with content.

Professional Branding

Creating a consistent and professional online presence.

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Social Media Content Strategy

Creating, managing, and sharing content to connect with an audience.

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Social Commerce

Using social media to promote products and services.

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Social Activism

Using social media to raise awareness about important issues.

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Social Media Security

Protecting your privacy and security on social media.

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Intelligence

The ability to learn, understand, and adapt to new situations. It involves communication, problem-solving, and learning.

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Confirmation Bias

A type of bias that occurs when people favor information that confirms their existing beliefs and ignore contradictory evidence.

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Selection Bias

A type of bias that arises when a sample of data is not representative of the population it is intended to represent.

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Implicit Bias

A type of bias that occurs when unconscious stereotypes or prejudices influence how we think and act.

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Misinformation Detection Strategies

Strategies used to verify the credibility of information and combat misinformation. This includes checking source credibility, cross-referencing information, and using fact-checking websites.

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LLM (Large Language Model)

An AI system trained on massive text data to understand and generate human-like language.

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Responsible Information Use

The practice of using information responsibly, respecting intellectual property, ensuring accurate representation, and maintaining transparency.

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Plagiarism

The act of taking someone else's work and presenting it as your own, without proper attribution.

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What is the goal of AI?

AI aims to replicate human cognitive abilities, including problem-solving, communication, and learning. This involves designing software and hardware to achieve these capabilities.

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What is the Turing Test?

The Turing Test assesses a machine's ability to exhibit intelligent behavior indistinguishable from a human. It proposes questions and evaluates responses, aiming to determine if the machine can truly think.

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What is Supervised Learning?

Supervised learning involves training AI models on labeled data sets, teaching them to recognize patterns and make predictions based on those labels. It's like teaching a student with a textbook and answers.

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What is Natural Language Processing (NLP)?

Natural Language Processing (NLP) enables computers to understand, interpret, and generate human language. It's about bridging the gap between machine and human communication.

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Explain Generative AI.

Generative AI focuses on creating new content, including text, images, music, and videos. It learns from existing data and generates novel outputs based on those learnings.

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Study Notes

Social Media Fundamentals

  • Digital platforms facilitate content creation, sharing, and interaction.
  • Connects people globally regardless of geographical boundaries.
  • Impacts marketing, branding, communication, and culture.

Professional Development Strategies

  • LinkedIn is used for professional networking and profiles.
  • Personal branding is achieved through strategic content sharing.
  • Professional work and accomplishments are showcased.
  • Following industry experts provides learning opportunities.
  • Managing online reputation is essential.

Online Presence Best Practices

  • Consistent branding across all social media platforms.
  • Professional profiles are crucial.
  • A content strategy should be developed.
  • Authentic engagement with the audience is important.
  • A personal website or blog can enhance online presence.
  • Search engine optimization (SEO) is important.
  • Privacy settings should be managed accordingly.

Communication Guidelines

  • Clear and concise communication is vital.
  • Maintain a professional tone in all communications.
  • Consistent posting schedule is recommended.
  • Visual content enhances engagement.
  • Using relevant hashtags improves visibility.
  • Handling criticism professionally is necessary.

Social Media Security

  • Regularly review privacy settings.
  • Use strong and unique passwords.
  • Enable two-factor authentication.
  • Limit personal information sharing.
  • Be wary of links and third-party apps.
  • Monitor account activity.
  • Short-form video content is popular.
  • Influencer marketing is common.
  • Social commerce is growing in popularity.
  • Authenticity is emphasized.
  • Niche communities are gaining traction.
  • Social activism is increasing on social media.
  • Facebook facilitates connections.
  • Twitter offers microblogging capabilities.
  • Instagram focuses on visual content.
  • LinkedIn is for professional networking.
  • YouTube is a video-sharing platform.

Ethical Considerations

  • Respect privacy.
  • Be authentic.
  • Practice cultural sensitivity.
  • Be aware of one's digital footprint.
  • Respect intellectual property.
  • Prevent cyberbullying.
  • Maintain professional boundaries.

Information Literacy Fundamentals

  • Definition: The ability to locate, evaluate, and effectively use needed information.
  • Core skills include critical thinking, research skills, and ethical use of information.
  • Importance: Crucial in the digital age, supports academic and professional success, and enables lifelong learning.

Credibility Evaluation Criteria

    1. Authority: Author credentials and expertise are checked.
    1. Accuracy: Cross-reference with other credible sources.
    1. Currency: Verify publication dates and updates.
    1. Objectivity: Identify potential biases.
    1. Publisher reputation: Check institutional affiliations.
    1. Citations and references: Verify source documentation.
    1. Design and presentation: Assess professionalism.
    1. Audience and purpose: Understand the context.

Identifying Bias

  • Types include confirmation bias, selection bias, and implicit bias.

Evaluation Methods

  • Analyze language and tone.
  • Examine source origins.
  • Check evidence representation.
  • Assess fairness of perspectives.

Misinformation Detection

  • Strategies to check source credibility, cross-reference information, use fact-checking websites, assess evidence quality, examine visual content, watch for sensationalism, and analyze writing quality.
  • Verify publication dates.

Online Research Strategies

  • Keyword selection, advanced search techniques, subject-specific databases, URL evaluation, and metadata utilization.

Responsible Information Use

  • Respect intellectual property.
  • Ensure accurate representation.
  • Maintain transparency.
  • Protect individual privacy.
  • Proper acknowledgment of sources.
  • Responsible sharing of information.
  • Cultural sensitivity during information sharing.

Plagiarism Prevention

  • Understanding various plagiarism types.
  • Proper citation methods.
  • Using citation management tools.
  • Self-checking for plagiarism.
  • Adherence to academic honesty policies.
  • Expanding digital literacy.
  • Combating fake news.
  • Media literacy integration.
  • Data literacy development.
  • AI and algorithmic bias awareness.
  • Open access resources.
  • Interdisciplinary approaches.
  • Global collaboration.

Artificial Intelligence (AI)

  • Definition: Ability to learn, understand, and adapt to new situations.
  • Involves communication, problem-solving, and learning.
  • Large language models (LLM): AI systems trained on massive amounts of text data to understand and generate human-like language.

AI Fundamentals

  • Computer science field designing software/hardware to imitate human cognitive abilities.
  • Aims to replicate human-like problem-solving, communication, and learning.
  • Historical milestones, such as early conceptualizations (e.g., Leonardo's robot knight), the Turing test (1950) and modern applications like CAPTCHA.

Key AI Applications

  • Autonomous vehicles: Computer vision, Waymo self-driving taxis, intelligent highway systems,
  • Image recognition: Facial recognition, handwriting interpretation, deep learning image classification, and natural language processing.
  • Natural language processing: Personal assistants, large language models (like ChatGPT), and Watson (IBM's question-answering system).
  • Generative AI: Text and image creation (like DALL-E, Stable Diffusion).
  • Industry-specific applications: Healthcare, Finance, Security, Education, Agriculture

Machine Learning Types

  • Supervised learning: Uses labelled data.
  • Unsupervised learning: Identifies patterns in unlabeled data.
  • Reinforcement learning: Learning through rewards/penalties.

Ethical Considerations (AI)

  • Bias and fairness.
  • Transparency of algorithms.
  • Privacy concerns.
  • Job displacement.
  • Need for human oversight.
  • Autonomous robotic workers.
  • More sophisticated generative AI.
  • Continued development of Large Language Models.
  • Explore AI learning resources.
  • Test digital skills.
  • Reflect on one's digital literacy journey.

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