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Developing a Marketing Plan

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Questions and Answers

What is one of the major steps involved in the overall planning process for creating and implementing a Marketing Plan?

Feedback and Control Process (correct)

Set clear, realistic, and measurable targets

Specify accountability and measures for all activities

Explain the external market in which the business is competing

Which part of a good Marketing Plan helps in explaining the external market in which the business is competing?

MONITOR

PES SISE (correct)

Specify accountability and measures for all activities

Set clear, realistic, and measurable targets

What should be included in a good Marketing Plan to provide a budget for all marketing activities?

MONITOR

Explain (from an internal perspective) the impact and results of past marketing decisions

Set clear, realistic, and measurable targets

PES SISE (correct)

Which part of a good Marketing Plan sets goals and provides direction for future marketing efforts?

<p>Set clear, realistic, and measurable targets</p> Signup and view all the answers

What does a good Marketing Plan specify for all activities?

<p>Specify accountability and measures for all activities</p> Signup and view all the answers

Developing a Marketing Plan

Choose a study mode

Podcast

Questions and Answers

What is one of the major steps involved in the overall planning process for creating and implementing a Marketing Plan?

Which part of a good Marketing Plan helps in explaining the external market in which the business is competing?

What should be included in a good Marketing Plan to provide a budget for all marketing activities?

Which part of a good Marketing Plan sets goals and provides direction for future marketing efforts?

What does a good Marketing Plan specify for all activities?

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