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Questions and Answers
What is one of the major steps involved in the overall planning process for creating and implementing a Marketing Plan?
What is one of the major steps involved in the overall planning process for creating and implementing a Marketing Plan?
- Feedback and Control Process (correct)
- Set clear, realistic, and measurable targets
- Specify accountability and measures for all activities
- Explain the external market in which the business is competing
Which part of a good Marketing Plan helps in explaining the external market in which the business is competing?
Which part of a good Marketing Plan helps in explaining the external market in which the business is competing?
- MONITOR
- PES SISE (correct)
- Specify accountability and measures for all activities
- Set clear, realistic, and measurable targets
What should be included in a good Marketing Plan to provide a budget for all marketing activities?
What should be included in a good Marketing Plan to provide a budget for all marketing activities?
- MONITOR
- Explain (from an internal perspective) the impact and results of past marketing decisions
- Set clear, realistic, and measurable targets
- PES SISE (correct)
Which part of a good Marketing Plan sets goals and provides direction for future marketing efforts?
Which part of a good Marketing Plan sets goals and provides direction for future marketing efforts?
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What does a good Marketing Plan specify for all activities?
What does a good Marketing Plan specify for all activities?
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