Business Strategy Quiz
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Questions and Answers

What is the primary focus of the strategy diamond model?

  • External environment analysis
  • Competitive advantage
  • Resource allocation (correct)
  • Internal environment analysis
  • In the context of strategy, what is the main purpose of SWOT and PESTLE environmental scanning?

  • Identifying customer preferences
  • Assessing internal strengths and weaknesses
  • Analyzing competitor behavior
  • Understanding external macro-environmental factors (correct)
  • What distinguishes a strategic plan from a marketing plan?

  • Focus on customer needs
  • Level of detail in the plan (correct)
  • Emphasis on financial goals
  • Time horizon of implementation
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