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Questions and Answers
What is the primary focus of the strategy diamond model?
What is the primary focus of the strategy diamond model?
- External environment analysis
- Competitive advantage
- Resource allocation (correct)
- Internal environment analysis
In the context of strategy, what is the main purpose of SWOT and PESTLE environmental scanning?
In the context of strategy, what is the main purpose of SWOT and PESTLE environmental scanning?
- Identifying customer preferences
- Assessing internal strengths and weaknesses
- Analyzing competitor behavior
- Understanding external macro-environmental factors (correct)
What distinguishes a strategic plan from a marketing plan?
What distinguishes a strategic plan from a marketing plan?
- Focus on customer needs
- Level of detail in the plan (correct)
- Emphasis on financial goals
- Time horizon of implementation
