COPY: PPT 4 TM

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What is the primary aspect of the essence of a destination according to the framework?

It provides a unique product offering.

It evokes positive associations. (correct)

It maintains a competitive price.

It has a strong advertising campaign.

What is one of the criteria for an effective strategy concept?

Consistency in product design.

Maximum advertising reach.

Authenticity and credibility. (correct)

Celebrity endorsements.

Which element is NOT included in the framework for destination focus?

Attainable

Measurable

Specific

Attractiveness (correct)

What does the 'Destination Territorial Sweet Spot' emphasize?

Highlight benefits competitors are not addressing. Signup and view all the answers

What is a key function of promotional activities in terms of brand communication?

To communicate the brand effectively. Signup and view all the answers

Which of the following is NOT a challenge to territorial tourism?

High levels of product diversity. Signup and view all the answers

What aspect is crucial for measuring the success of a tourism strategy?

Understanding market trends. Signup and view all the answers

In the context of the framework, what does it mean for goals to be 'Realistic'?

They must be achievable within available resources. Signup and view all the answers

What is a key principle of Territorial Tourism?

Creating a holistic tourism experience Signup and view all the answers

Which of the following best describes the concept of Destination Brand Vision?

A statement of aspiration and long-term perspective Signup and view all the answers

What role does experience play in Territorial Tourism?

It is key to achieving brand recognition Signup and view all the answers

Which strategy is NOT part of target market strategies in tourism?

General marketing Signup and view all the answers

What is emphasized in crafting a territory position statement?

Avoiding generalities and crafting strong identities Signup and view all the answers

What does the 'Brand Architecture' at a destination refer to?

The way brands are structured and related Signup and view all the answers

In the context of Territorial Tourism, what does 'USP' stand for?

Unique Selling Proposition Signup and view all the answers

Which element is NOT a characteristic of core values in a territory?

Bureaucratic requirements Signup and view all the answers

What makes market segmentation and target marketing more challenging for destinations compared to products?

They appeal to a variety of visitors. Signup and view all the answers

Which of the following is a significant challenge in branding a destination?

Continuity between multiple stakeholders. Signup and view all the answers

What is identified as a crucial factor for sustaining brand strength and favourability for destinations?

Brand consistency. Signup and view all the answers

What type of trade-off might destination managers have to consider?

Gaining new customers versus retaining existing ones. Signup and view all the answers

What future direction is suggested for enhancing territorial tourism's competitive advantage?

Emphasizing unique, memorable travel experiences. Signup and view all the answers

How should destinations cater to the evolving demands of modern tourists?

Prioritize intangible augmented services and experiences. Signup and view all the answers

What role does cultural value play in targeting different markets for a destination?

They influence varying needs and wants among target groups. Signup and view all the answers

What is emphasized as no longer being satisfactory for tomorrow's tourists?

A trip that is simply a getaway. Signup and view all the answers