Data Mining Association Analysis
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Questions and Answers

What is the primary goal of association analysis in data mining?

  • To predict the behavior of a single customer
  • To compare the sales of different regions
  • To analyze the performance of a single product
  • To identify the most frequent patterns in a dataset (correct)

What type of association is used to identify patterns that occur in a specific sequence or order?

  • Graph-based Associations
  • Sequential Associations (correct)
  • Itemset Associations
  • Correlation Analysis

What is an itemset in association analysis?

  • A single item in a dataset
  • A sequence of items in a specific order
  • A collection of one or more items that frequently co-occur together (correct)
  • A graph of related items

How can association analysis help retailers?

<p>By identifying the items that are frequently purchased together (B)</p> Signup and view all the answers

What is the benefit of using association analysis in e-commerce websites?

<p>To recommend related products to customers based on their purchase history (A)</p> Signup and view all the answers

What are the three types of associations mentioned in the text?

<p>Itemset, Sequential, and Graph-based (A)</p> Signup and view all the answers

What type of association analysis involves representing the relationships between items in a dataset as a graph?

<p>Graph-based Association (D)</p> Signup and view all the answers

Which algorithm is based on the concept that if an item set is frequent, then all of its subsets must also be frequent?

<p>Apriori Algorithm (A)</p> Signup and view all the answers

What is the main advantage of the FP-Growth Algorithm over the Apriori Algorithm?

<p>It is faster (C)</p> Signup and view all the answers

What is the main characteristic of the Eclat Algorithm?

<p>It is based on the vertical data format (C)</p> Signup and view all the answers

What is the primary goal of Association Rule Mining?

<p>To identify co-occurrence relationships between items in a dataset (B)</p> Signup and view all the answers

Which of the following is an example of an application of graph-based association?

<p>Identifying groups of users with similar interests or behaviors in a social network (D)</p> Signup and view all the answers

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