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Data Mining Association Analysis

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Questions and Answers

What is the primary goal of association analysis in data mining?

To predict the behavior of a single customer

To compare the sales of different regions

To analyze the performance of a single product

To identify the most frequent patterns in a dataset (correct)

What type of association is used to identify patterns that occur in a specific sequence or order?

Graph-based Associations

Sequential Associations (correct)

Itemset Associations

Correlation Analysis

What is an itemset in association analysis?

A single item in a dataset

A sequence of items in a specific order

A collection of one or more items that frequently co-occur together (correct)

A graph of related items

How can association analysis help retailers?

By identifying the items that are frequently purchased together Signup and view all the answers

What is the benefit of using association analysis in e-commerce websites?

To recommend related products to customers based on their purchase history Signup and view all the answers

What are the three types of associations mentioned in the text?

Itemset, Sequential, and Graph-based Signup and view all the answers

What type of association analysis involves representing the relationships between items in a dataset as a graph?

Graph-based Association Signup and view all the answers

Which algorithm is based on the concept that if an item set is frequent, then all of its subsets must also be frequent?

Apriori Algorithm Signup and view all the answers

What is the main advantage of the FP-Growth Algorithm over the Apriori Algorithm?

It is faster Signup and view all the answers

What is the main characteristic of the Eclat Algorithm?

It is based on the vertical data format Signup and view all the answers

What is the primary goal of Association Rule Mining?

To identify co-occurrence relationships between items in a dataset Signup and view all the answers

Which of the following is an example of an application of graph-based association?

Identifying groups of users with similar interests or behaviors in a social network Signup and view all the answers