Association Analysis and Data Mining
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Questions and Answers

What is the definition of Association Analysis?

  • A supervised learning system
  • A technique to discover elements that co-occur frequently within a data set
  • A mining association rules search for interesting relationship among items in a given data set (correct)
  • A way to answer questions such as "if a customer purchases product A, how likely is he to purchase product B?"

What is an example of Association Analysis?

  • Telecommunication
  • Basketball-Game Analysis
  • Medical Treatments
  • Credit Cards/Banking Services (correct)

What is an itemset?

  • A set of one or more items (correct)
  • A subset of possible items
  • A set of attributes
  • A set of transactions

What is a transaction?

<p>A set of items (B)</p> Signup and view all the answers

What is the purpose of data discretization?

<p>To convert numerical values to nominal (C)</p> Signup and view all the answers

What is an example of an association rule?

<p>Gender = Female --&gt; Buy = No (D)</p> Signup and view all the answers

What is the format of data that is used by association rules?

<p>Table form (B)</p> Signup and view all the answers

What is an example of a k-itemset?

<p>{milk, bread, eggs, cereal} (D)</p> Signup and view all the answers

What type of learning system is Association Analysis?

<p>Unsupervised (B)</p> Signup and view all the answers

What is the purpose of Association Analysis?

<p>To find rules of the kind &quot;If X then (likely) Y&quot; (A)</p> Signup and view all the answers

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