Association Analysis and Data Mining
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Questions and Answers

What is the definition of Association Analysis?

  • A supervised learning system
  • A technique to discover elements that co-occur frequently within a data set
  • A mining association rules search for interesting relationship among items in a given data set (correct)
  • A way to answer questions such as "if a customer purchases product A, how likely is he to purchase product B?"

    • What is an example of Association Analysis?

  • Telecommunication
  • Basketball-Game Analysis
  • Medical Treatments
  • Credit Cards/Banking Services (correct)

    • What is an itemset?

  • A set of one or more items (correct)
  • A subset of possible items
  • A set of attributes
  • A set of transactions

    • What is a transaction?

    <p>A set of items</p> Signup and view all the answers

    What is the purpose of data discretization?

    <p>To convert numerical values to nominal</p> Signup and view all the answers

    What is an example of an association rule?

    <p>Gender = Female --&gt; Buy = No</p> Signup and view all the answers

    What is the format of data that is used by association rules?

    <p>Table form</p> Signup and view all the answers

    What is an example of a k-itemset?

    <p>{milk, bread, eggs, cereal}</p> Signup and view all the answers

    What type of learning system is Association Analysis?

    <p>Unsupervised</p> Signup and view all the answers

    What is the purpose of Association Analysis?

    <p>To find rules of the kind &quot;If X then (likely) Y&quot;</p> Signup and view all the answers

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