Data Analysis: Collection Development & AI Enhancement

Data Analysis Training for Beginners (Al Academy Week 4)

• The training covers data analysis basics
• ChatGPT simplifies data-related tasks
• Hands-on experience with ChatGPT is included
• Creating meaningful visualizations from data is a key skill
• Practical examples are used to build confidence
• Learning tips and resources are provided

Understanding Data Analysis

• Data analysis is the process of examining, organizing, and summarizing information to find patterns and insights
• Examples:
  • Tracking expenses to identify overspending
  • Summarizing survey responses to uncover key themes
  • Analyzing sales data to find monthly trends
• Always ask: "What do I want to learn from this data?"

Why Data Analysis is Important

• AI data analysis tools reduce the time it takes to review lengthy reports
• Time saved allows staff to focus on higher-level tasks in the organization
• Improved data awareness: AI quickly identifies trends from key metrics
• Effective communication: AI creates summarized information to explain data

Simple Steps for Data Analysis

• Define your goal (what do you need to know?)
• Organize your data (lists, tables, or categories)
• Identify patterns (look for trends, averages, or outliers)
• Draw conclusions (what does it all mean?)
• Data files can be uploaded to AI for quick summarization.
• Use prompts like "Summarize the data, and give me ideas for visuals (charts or graphs)".

Real-World Application: Understanding Genres

• Scenario: analyzing a data file from an Apple TV survey
• Task: summarize the top genres ("Count the number of movies for each genre and rank them.")
• Example output:
  • Drama: 8,126
  • Comedy: 4,638
  • Romance: 2,694
• Tip: Be specific with instructions (e.g., "rank genres by popularity")

Real-World Application: Creating Charts

• Prompts: Create a chart to identify the top five genres.
• Data: Top 5 Genres by Number of Movies
• Visual: A bar chart displaying genre information

Class Exercise

• Pull up Week 4 class agenda
• Download appletv.csv file
• Open ChatGPT or GovAl account
• Upload the file, use prompt: "List movies rated 8.0+ and sort by number of countries available. Once done, perform these additional actions: Create a bar chart to identify top 5 titles available in most countries, create a bar chart to identify top 5 titles by highest average IMDB rating."

Key Themes

• Data analysis helps make better decisions
• Visualizations make insights more impactful
• Practice asking clear, actionable questions

What is Ideogram?

• Al prompt-driven image generation for custom visuals
• Key features
  • Generate high-quality images quickly
  • Customize elements (colors, styles)
  • Create visuals with or without embedded text
• Basic plan: $8/month for up to 1,600 images

How Local Governments Use Ideogram

• Generate professional-grade images with realistic people
• Use Cases:
  • Public awareness
  • Local planning
  • Social media
  • Training presentations

Examples (Prompt Examples)

• Photo of a staff training session, people sitting, man pointing on whiteboard
• Vibrant event poster for "Summer Music Festival"
• High-quality YouTube thumbnail image, male spokesperson looking at viewer

Signing Up for Ideogram

• Visit https://ideogram.ai
• Use Google or Apple email to register
• Create account and log into lobby

Ideogram Lobby

• Rated PG-13
• Features images created by the community

Creating Your Image

• Type prompt in the designated area
• Select image style (or use auto)
• Select image size

Crash Course on Image Size

• Instagram: 1:1
• TikTok/YouTube Shorts: 9:16
• YouTube: 16:9
• Various other sizes listed for various post types (FB, Twitter)

Instant Results

• Write prompts for image generation, then click generate button
• Ideogram creates 4 samples for you to choose

Image Revisions

• Choose to use the previously generated image as a guide

Let's Try Ideogram!

• Prompt example: "A bustling rural farmers market with colorful stalls, fresh produce, and a 'Farmers Market Open Today!' banner across the top."
• Use Case: Social media promotions or flyers for events

Q&A Session

• Question and answer session

Thank You

This quiz tests your understanding of data analysis applications in collection development, AI enhancement for data analysis, and initial steps in data analysis for marketing teams. It covers how retail companies can effectively use AI to analyze sales data and generate insights.