Big Data and AI Ethics Coursera Quiz Answers and Flashcards

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Questions and Answers

What was the percentage of AI adoption in the healthcare industry from 2015-2020?

37%

83%

40%

41% (correct)

Which company is the flagship company of the Ramco Group in India?

Madras Cements Limited (correct)

Ramco Cement

Google

Microsoft

What hindered the growth potential of Madras Cements according to the text?

Lack of AI implementation

Over-reliance on traditional means of reporting

Inefficient marketing strategies

Inability to visualize data generated from the ERP system (correct)

Who commented that traditional reporting using Microsoft Excel sheets was complex and time-consuming?

A.V.Dharmakrishnan Signup and view all the answers

Which industry had a 59% AI adoption rate estimated for 2021-2025?

Finance Signup and view all the answers

What kind of cement does Madras Cements Limited manufacture?

Ordinary Portland Cement and Portland Pozzolana Cement Signup and view all the answers

What is a critical success factor in the cement manufacturing industry according to the text?

Reducing penalties, losses, and damages Signup and view all the answers

How much has Madras Cements reduced penalties, losses, and damages during the wagon clearance process since using Google Maps?

70% Signup and view all the answers

What percentage of market share has the company successfully captured after implementing Google Maps?

20-30% Signup and view all the answers

How did Dharmakrishnan mention he appreciates data more when using Google Maps?

By visually presenting data Signup and view all the answers

Which technology helped Ramco Cement improve their communication infrastructure along with Google Maps?

In-house SMS notification system Signup and view all the answers

What does Google Maps make easier for companies, according to the text?

Identifying performing markets with growth potential Signup and view all the answers

What does Dharmakrishnan prefer for visually presenting data?

Google Maps Signup and view all the answers

According to the American Marketing Association, what is marketing focused on?

Satisfying human and social needs Signup and view all the answers

What types of activities does a growing proportion of economies focus on as they advance?

Production of services Signup and view all the answers

Which of the following professionals is NOT mentioned in the text as providing services?

Manufacturing workers Signup and view all the answers

What is a common feature of many market offerings according to the text?

A mix of goods and services Signup and view all the answers

What is NOT mentioned in the text as part of marketing activities?

Developing artificial intelligence Signup and view all the answers

What type of events do marketers promote that are time-based?

Trade shows Signup and view all the answers

Which marketing offering involves orchestrating services and goods to create experiences like visiting a fairy kingdom or a haunted house?

Marketing Experience Signup and view all the answers

Which marketing offering involves intangible rights of ownership to real property or financial property?

Marketing Properties Signup and view all the answers

Who are some examples of professionals that get help from celebrity marketers according to the text?

CEOs and high-profile lawyers Signup and view all the answers

Which market offering involves aggressive promotion of global sporting events to both companies and fans?

Marketing Events Signup and view all the answers

What is an example of a customized experience mentioned in the text?

$2(4 + 6)$ at a rock and roll fantasy camp Signup and view all the answers

What does Tesco's marketing program 'Every Little Helps' reflect?

Attention to detail in store operations and community involvement Signup and view all the answers

Which of the following organizations use marketing to boost their public image?

Museums and universities Signup and view all the answers

What do products and services serve as platforms for delivering?

Ideas or benefits Signup and view all the answers

Which actors are part of the task environment within the marketing environment?

Competitors and suppliers Signup and view all the answers

What is information considered as in relation to schools and universities?

A market offering Signup and view all the answers

What type of ideas are social marketers busy promoting?

'Healthy Living' campaigns Signup and view all the answers

Study Notes

AI Adoption by Industry

Healthcare, Transportation, and Manufacturing industries have the highest AI adoption rates, with 41%, 37%, and 40% respectively, from 2015-2020.
Finance industry has an estimated AI adoption rate of 41% from 2021-2025.

AI Adoption by a Cement Company

Madras Cements Limited (MCL) is a leading cement company in India, manufacturing ordinary portland cement and portland pozzolana cement.
MCL used AI to visualize and leverage data from their ERP system, improving distributor performance comparison and location mapping of wagon movements.
Challenges faced by MCL included inability to visualize data, difficulty in understanding real issues affecting operations, and traditional reporting using Microsoft Excel sheets being complex and time-consuming.

Benefits of AI Adoption

AI helped MCL reduce logistics costs by identifying and analyzing performing markets with potential for growth.
Implementation of Google Maps resulted in reduction of penalties, losses, and damages by up to 70%, and improved consignment clearance time by up to 40%.
AI also helped MCL capture 20-30% market share of performing markets.

Marketing Concepts

Marketing is about identifying and meeting human and social needs, and creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society.
Marketing offerings include goods, services, events, experiences, persons, properties, information, and ideas.
Services include work of airlines, hotels, car rental firms, maintenance and repair people, and accountants, among others.
Marketing environment consists of task environment and broad environment.

Examples of Marketing Offerings

Events: major trade shows, artistic performances, and company anniversaries.
Experience: orchestration of several services and goods, such as Walt Disney World’s Magic Kingdom.
Persons: artists, musicians, CEOs, physicians, and other professionals.
Properties: intangible rights of ownership to real property or financial property.
Organizations: universities, museums, performing arts organizations, corporations, and nonprofits.
Information: production, packaging, and distribution of information, such as books, schools, and universities.
Ideas: promoting social ideas, such as “Friends Don’t Let Friends Drive Drunk” and “A Mind Is a Terrible Thing to Waste.”

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