Podcast
Questions and Answers
is about understanding who your customers are, what they need and what they value.
is about understanding who your customers are, what they need and what they value.
Marketing
2 Types of marketing
2 Types of marketing
Traditional marketing
Conventional/digital marketing
is simply the use of marketing campaigns, websites, social media marketing, search engine marketing, viral marketing, emailers and other ‘digital channels’ to get your messages to your target customers.
is simply the use of marketing campaigns, websites, social media marketing, search engine marketing, viral marketing, emailers and other ‘digital channels’ to get your messages to your target customers.
Digital/conventional marketing
is a promotional strategy that targets audiences using offline materials.
is a promotional strategy that targets audiences using offline materials.
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is a framework that helps marketers to identify the right mix of promotional efforts.
is a framework that helps marketers to identify the right mix of promotional efforts.
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4 P’s of Marketing
4 P’s of Marketing
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The 4 C’s of Marketing
The 4 C’s of Marketing
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are also known as the product, price, place, and promotion.
are also known as the product, price, place, and promotion.
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This deals with goods or services that are offered by an organization to address the needs of the target market they aim at.
This deals with goods or services that are offered by an organization to address the needs of the target market they aim at.
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Price refers to the amount of money customers are willing to pay for a product or service.
Price refers to the amount of money customers are willing to pay for a product or service.
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