10 Questions
What is the primary goal of marketing in the hospitality and travel industry?
To satisfy both customers' needs and wants and the organization's objectives
Which of the following is NOT a component of the PRICE of marketing?
Feedback
What is the primary focus of market orientation?
Satisfying customers' needs and wants
What is the role of research in marketing?
To understand customer needs and wants
What is the final step in the PRICE of marketing?
Evaluation
What is the primary goal of customer relationship management?
To retain existing customers
What is the process of identifying and selecting target markets called?
Market segmentation
What is the primary focus of marketing strategy development?
Developing marketing plans
What is the role of control in the PRICE of marketing?
To monitor and adjust marketing activities
What is the primary goal of customer needs analysis?
To identify customer needs and wants
Test your knowledge on marketing principles, understanding customer needs and wants, and creating customer-value driven marketing strategies. Learn about exchanges, relationships, and markets. Assess your understanding of the concepts and theories of marketing.
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