10 Questions
Differentiation depends on customer ______.
perception
There are three types of product differentiation: 1. Horizontal differentiation: Distinctions in products that cannot be evaluated in terms of ______.
quality
Vertical differentiation: Distinctions in products that can be evaluated in terms of ______.
quality
Simple (or Mixed) differentiation: Differentiation based on numerous ______.
characteristics
Price is the most common determinant of which target group will be attracted to a brand’s product. It separates a premium product from ______ products.
economical
It gives the customers a reason to purchase the brand’s product and repeat the purchase. It increases the recall value of the product. It increases brand loyalty and builds brand ______.
equity
Features like size, shape, ingredients, origin, etc. differentiate products in the same price spectrum. They also help the brand to back their high pricing ______.
decisions
Attribute-based differentiation is important for the brand to defend their price from levelling down to the bottom part of the price ______.
spectrum
A product can be differentiated based on ______.
price
Training, installation, ease of ordering, channels of distribution, relationship differentiation are all important factors in product ______.
differentiation
This quiz covers the roles and responsibilities of individuals responsible for maintaining strong relationships with clients. It emphasizes the importance of effective communication and problem-solving skills in ensuring customer satisfaction and business success.
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