Customer Relationship Management (CRM)

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3 Questions

What are some aspects considered when a customer is cultivated and starts operation?

Ordering, futuristic planning, nature of products

What are the benefits of a good CRM program for a business?

Acquire customers, increase customer value, retain good customers

What does a good CRM program help a business determine about its customers?

Which customers can be retained or given a higher level of service

Study Notes

Customer Relationship Management (CRM)

  • A customer is "cultivated" when a business starts to build a relationship with them, typically through various touchpoints such as marketing campaigns, sales interactions, and customer service engagements.

Benefits of a Good CRM Program

  • A good CRM program helps a business to streamline and manage customer interactions and data, leading to improved customer relationships and increased revenue.
  • CRM programs provide businesses with valuable insights and data analysis to inform strategic decisions and drive growth.

What CRM Helps Determine About Customers

  • A good CRM program helps a business determine customer needs, preferences, and behaviors, enabling personalized and targeted marketing, sales, and customer service efforts.
  • CRM programs provide businesses with a comprehensive understanding of customer interactions, including purchase history, communication history, and customer feedback.

Learn about the importance of CRM programs in acquiring, servicing, and retaining customers, as well as determining the value of customers to the company.

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