CRM - Customer Relationship Management System Overview
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Questions and Answers

What is the main purpose of a CRM system?

  • To track employee performance
  • To optimize supply chain management
  • To manage financial transactions
  • To manage customer relationships and improve customer experiences (correct)

Which of the following is NOT a key function of CRMs as mentioned in the text?

  • Inventory management (correct)
  • Customer support
  • Sales process management
  • Contact management

How do CRMs help businesses with their sales process?

  • By managing interactions with clients
  • By monitoring calls and discussions with customers (correct)
  • By optimizing supply chain operations
  • By tracking tickets and inquiries

What aspect of customer interactions do CRMs help businesses to track?

<p>Calls made, discussions, and interactions (D)</p> Signup and view all the answers

In terms of customer support, how do CRMs aid businesses?

<p>By tracking tickets and inquiries for timely resolution (D)</p> Signup and view all the answers

What is one of the key benefits of using CRM platforms?

<p>Enhancing and streamlining communications (A)</p> Signup and view all the answers

Which feature is NOT typically associated with CRM platforms?

<p>Managing employee payroll (A)</p> Signup and view all the answers

Why are CRM platforms considered useful for businesses with multiple stakeholders?

<p>To streamline communications and ensure seamless interactions (B)</p> Signup and view all the answers

Which aspect of customer interactions do CRMs focus on to enhance the overall experience?

<p>Personalizing interactions based on customer history and preferences (B)</p> Signup and view all the answers

What does the text suggest about choosing a CRM platform for a business?

<p>Choose based on personal preference and suitability for your business needs (C)</p> Signup and view all the answers

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