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Questions and Answers
What is the primary function of CRM systems?
What is the primary function of CRM systems?
- To automate sales processes
- To analyze large amounts of data (correct)
- To categorize customers in spreadsheets
- To evaluate customer satisfaction
Which of the following is NOT a communication channel used by CRM systems?
Which of the following is NOT a communication channel used by CRM systems?
- Social media
- Telephone (with softphone)
- Company's website
- In-person meetings (correct)
What does CRM allow businesses to learn about their target audiences?
What does CRM allow businesses to learn about their target audiences?
- Their social security numbers
- Their needs and preferences (correct)
- Their browsing history on the company's website
- Their personal contact information
When did the concept of customer relationship management start?
When did the concept of customer relationship management start?
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What does Gartner estimate the global CRM market size to be in 2020?
What does Gartner estimate the global CRM market size to be in 2020?
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What is the primary purpose of customer relationship management (CRM)?
What is the primary purpose of customer relationship management (CRM)?
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Which of the following is a communication channel used by CRM systems?
Which of the following is a communication channel used by CRM systems?
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When did the concept of customer relationship management start?
When did the concept of customer relationship management start?
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What type of data analysis is typically used in CRM systems?
What type of data analysis is typically used in CRM systems?
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What is the estimated global CRM market size in 2020 according to Gartner?
What is the estimated global CRM market size in 2020 according to Gartner?
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