Podcast
Questions and Answers
What does the Net Promoter Score (NPS) primarily measure?
What does the Net Promoter Score (NPS) primarily measure?
- Customer loyalty based on a single question (correct)
- Revenue generated from customers
- Customer feedback on service delivery
- Customer satisfaction with product features
Which of the following best describes Customer Effort Score (CES)?
Which of the following best describes Customer Effort Score (CES)?
- Analysis of the time spent by customers on a product
- Measurement of the total sales generated from customers
- Evaluation of customer satisfaction with service response time
- Metric that assesses the ease of customer interaction with products or services (correct)
Why is the Net Promoter Score (NPS) important for businesses?
Why is the Net Promoter Score (NPS) important for businesses?
- It tracks customer demographics effectively.
- It helps to measure customer purchase frequency.
- It indicates customer willingness to recommend products or services. (correct)
- It assesses the impact of marketing on sales.
How is Customer Effort Score (CES) different from Net Promoter Score (NPS)?
How is Customer Effort Score (CES) different from Net Promoter Score (NPS)?
What is the method for gathering data for Net Promoter Score (NPS)?
What is the method for gathering data for Net Promoter Score (NPS)?
Net Promoter Score (NPS) is a customer loyalty measurement taken from asking customers one important ______.
Net Promoter Score (NPS) is a customer loyalty measurement taken from asking customers one important ______.
Customer Effort Score or CES aims to measure the efforts put in by customers to ______ with your products/services.
Customer Effort Score or CES aims to measure the efforts put in by customers to ______ with your products/services.
Both Net Promoter Score and Customer Effort Score are used as important ______ metrics.
Both Net Promoter Score and Customer Effort Score are used as important ______ metrics.
A high Net Promoter Score indicates a strong level of customer ______.
A high Net Promoter Score indicates a strong level of customer ______.
Customer Effort Score (CES) specifically evaluates the ______ customers face when interacting with a business.
Customer Effort Score (CES) specifically evaluates the ______ customers face when interacting with a business.
Flashcards
Net Promoter Score (NPS)
Net Promoter Score (NPS)
A measure of customer loyalty based on a single question.
Customer Effort Score (CES)
Customer Effort Score (CES)
How easy it is for customers to interact with a product or service.
Customer Loyalty
Customer Loyalty
Customer's willingness to continue business with a company.
Customer Feedback
Customer Feedback
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Service Metric
Service Metric
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NPS
NPS
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CES
CES
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What does NPS stand for?
What does NPS stand for?
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Study Notes
Customer Loyalty Measurement
- Net Promoter Score (NPS) is a metric used to gauge customer loyalty.
- NPS is derived from a single question asked of customers.
Customer Effort Score (CES)
- Customer Effort Score (CES) is a service metric.
- CES assesses the effort customers expend interacting with products, services, or a business.
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