10 Questions
Which stage in the customer's buying process involves evaluating different products or brands based on their ability to deliver the benefits sought by the customer?
Evaluation of alternatives
What is considered the first and most crucial step in the customer's decision process?
Problem/need recognition
In the customer's buying process, what factor heavily influences the evaluation of different products or brands?
Customer's attitude
Which of the following is NOT a potential trigger for problem/need recognition according to the text?
Social media
What type of media might a customer rely on during the information search stage of the buying process, according to the text?
Print, visual, online media, or word of mouth
What disrupts the final purchase decision, according to Philip Kotler?
Negative feedback from other customers
In the Consumer Buying Roles, who is the person that actually makes the purchase?
Decider
What happens if a customer is dissatisfied with a product based on their post-purchase behavior?
Their decision-making process is fast-tracked in the future
What is the role of an Influencer in a consumer buying decision?
Person who tries to convince others of the need for the product
How does a sudden job loss or relocation impact the purchase decision process?
Disrupts the final purchase decision
Learn about the five stages framework for evaluating the customer's buying process, first introduced by John Dewey in 1910. Explore the importance of problem/need recognition and information search in the decision-making process.
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