Podcast
Questions and Answers
Which stage in the customer's buying process involves evaluating different products or brands based on their ability to deliver the benefits sought by the customer?
Which stage in the customer's buying process involves evaluating different products or brands based on their ability to deliver the benefits sought by the customer?
- Problem/need recognition
- Internal stimuli identification
- Information search
- Evaluation of alternatives (correct)
What is considered the first and most crucial step in the customer's decision process?
What is considered the first and most crucial step in the customer's decision process?
- Internal stimuli identification
- Information search
- Evaluation of alternatives
- Problem/need recognition (correct)
In the customer's buying process, what factor heavily influences the evaluation of different products or brands?
In the customer's buying process, what factor heavily influences the evaluation of different products or brands?
- External stimuli identification
- Problem/need recognition
- Customer's attitude (correct)
- Information search
Which of the following is NOT a potential trigger for problem/need recognition according to the text?
Which of the following is NOT a potential trigger for problem/need recognition according to the text?
What type of media might a customer rely on during the information search stage of the buying process, according to the text?
What type of media might a customer rely on during the information search stage of the buying process, according to the text?
What disrupts the final purchase decision, according to Philip Kotler?
What disrupts the final purchase decision, according to Philip Kotler?
In the Consumer Buying Roles, who is the person that actually makes the purchase?
In the Consumer Buying Roles, who is the person that actually makes the purchase?
What happens if a customer is dissatisfied with a product based on their post-purchase behavior?
What happens if a customer is dissatisfied with a product based on their post-purchase behavior?
What is the role of an Influencer in a consumer buying decision?
What is the role of an Influencer in a consumer buying decision?
How does a sudden job loss or relocation impact the purchase decision process?
How does a sudden job loss or relocation impact the purchase decision process?
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