5 Questions
A customer is someone who consumes the product or service.
False
Customers are not always the consumers of the products or services they purchase.
True
Consumers can be individuals or organizations.
True
Customers always pay for the products or services they receive.
True
The terms 'customer' and 'consumer' have the same meaning in the buying process.
False
Explore the distinctions between consumer and customer and understand their unique roles in the buying process. Learn about the significance of customers as a revenue source for businesses and the concept of consumers as users or consumers of products and services.
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