Podcast
Questions and Answers
Which of the following is NOT one of the learning outcomes of the Principles of Marketing course?
Which of the following is NOT one of the learning outcomes of the Principles of Marketing course?
- Understanding the role of marketing research
- Identifying and targeting marketing population
- Recognizing different channels of distribution (correct)
- Applying knowledge of marketing concepts and techniques
What are the factors that influence the customer decision-making process?
What are the factors that influence the customer decision-making process?
- Luxury, necessary, and cultural
- Marketing mix, product classification, and distribution channels
- Functional, emotional, physiological, and social
- Cultural, social, personal, and psychological (correct)
What is the difference between functional and emotional benefits?
What is the difference between functional and emotional benefits?
- Functional benefits are long-term, while emotional benefits are short-term
- Functional benefits are tangible, while emotional benefits are intangible
- Functional benefits are essential, while emotional benefits are optional
- Functional benefits are rational, while emotional benefits are psychological (correct)
What is the role of marketing research in a business organization?
What is the role of marketing research in a business organization?
What are the different elements of the marketing mix?
What are the different elements of the marketing mix?
Which of the following is NOT one of the factors influencing the customer decision-making process?
Which of the following is NOT one of the factors influencing the customer decision-making process?
Which of the following is NOT a benefit that influences customer needs and wants?
Which of the following is NOT a benefit that influences customer needs and wants?
Which of the following is NOT one of the learning outcomes of the Principles of Marketing course?
Which of the following is NOT one of the learning outcomes of the Principles of Marketing course?
Which of the following is NOT a method of marketing promotion?
Which of the following is NOT a method of marketing promotion?
Which of the following is NOT one of the elements of the marketing mix?
Which of the following is NOT one of the elements of the marketing mix?
