10 Questions
Which of the following is NOT one of the learning outcomes of the Principles of Marketing course?
Recognizing different channels of distribution
What are the factors that influence the customer decision-making process?
Cultural, social, personal, and psychological
What is the difference between functional and emotional benefits?
Functional benefits are rational, while emotional benefits are psychological
What is the role of marketing research in a business organization?
Identifying and targeting marketing population
What are the different elements of the marketing mix?
Product, price, place, and promotion
Which of the following is NOT one of the factors influencing the customer decision-making process?
Psychological
Which of the following is NOT a benefit that influences customer needs and wants?
Physiological
Which of the following is NOT one of the learning outcomes of the Principles of Marketing course?
Understanding various elements of marketing mix
Which of the following is NOT a method of marketing promotion?
Product classification
Which of the following is NOT one of the elements of the marketing mix?
Profit
Test your knowledge of customer behavior and decision making in marketing with this quiz. Assess your understanding of marketing concepts, research, and analysis. Gain insights into the role and effects of marketing techniques in a business environment.
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