The Five-Stage Decision-Making Process in Retail
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Questions and Answers

During the decision-making process for a purchase, customers usually progress through how many phases?

  • 2 phases
  • 1 phase
  • 5 phases (correct)
  • 3 phases
  • What is the second phase in the decision-making process for a purchase?

  • Search for information (correct)
  • Evaluate alternatives
  • Purchase
  • Recognize a need
  • Which of the following factors may influence a customer's decision to buy at one location versus another?

  • Retailer reputation
  • Quality of customer service
  • Price
  • All of the above (correct)
  • Which factor influences whether a customer will repeat a purchase behavior and recommend a retailer to others?

    <p>The quality of the customer service</p> Signup and view all the answers

    During the decision-making process for a purchase, customers usually progress through how many phases?

    <p>5</p> Signup and view all the answers

    The motivation to purchase the item increases as the person begins to ______ ways that their wants and needs could be satisfied.

    <p>consider</p> Signup and view all the answers

    The customer has done their research and is ready to compare options to prepare for ______.

    <p>purchase</p> Signup and view all the answers

    Customers are more likely to repeat a purchase behavior and recommend the retailer to others if they are happy with the ______

    <p>product or service and customer service provided by the retailer</p> Signup and view all the answers

    If customers did not have a positive experience, they may reevaluate the alternatives and choose a different ______ when making a similar purchase

    <p>option</p> Signup and view all the answers

    Customers who have a negative experience may also tell others to avoid the ______, product or service, and the retailer

    <p>product or service and the retailer</p> Signup and view all the answers

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