Podcast
Questions and Answers
During the decision-making process for a purchase, customers usually progress through how many phases?
During the decision-making process for a purchase, customers usually progress through how many phases?
- 2 phases
- 1 phase
- 5 phases (correct)
- 3 phases
What is the second phase in the decision-making process for a purchase?
What is the second phase in the decision-making process for a purchase?
- Search for information (correct)
- Evaluate alternatives
- Purchase
- Recognize a need
Which of the following factors may influence a customer's decision to buy at one location versus another?
Which of the following factors may influence a customer's decision to buy at one location versus another?
- Retailer reputation
- Quality of customer service
- Price
- All of the above (correct)
Which factor influences whether a customer will repeat a purchase behavior and recommend a retailer to others?
Which factor influences whether a customer will repeat a purchase behavior and recommend a retailer to others?
During the decision-making process for a purchase, customers usually progress through how many phases?
During the decision-making process for a purchase, customers usually progress through how many phases?
The motivation to purchase the item increases as the person begins to ______ ways that their wants and needs could be satisfied.
The motivation to purchase the item increases as the person begins to ______ ways that their wants and needs could be satisfied.
The customer has done their research and is ready to compare options to prepare for ______.
The customer has done their research and is ready to compare options to prepare for ______.
Customers are more likely to repeat a purchase behavior and recommend the retailer to others if they are happy with the ______
Customers are more likely to repeat a purchase behavior and recommend the retailer to others if they are happy with the ______
If customers did not have a positive experience, they may reevaluate the alternatives and choose a different ______ when making a similar purchase
If customers did not have a positive experience, they may reevaluate the alternatives and choose a different ______ when making a similar purchase
Customers who have a negative experience may also tell others to avoid the ______, product or service, and the retailer
Customers who have a negative experience may also tell others to avoid the ______, product or service, and the retailer
