CRM Implementation Options Quiz
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Questions and Answers

What are the three different ways to implement a CRM solution?

  • Developing software in-house, buying hardware, or outsourcing data management
  • Developing software in-house, buying licensed software, or outsourcing creation of software (correct)
  • Developing software in-house, buying licensed software, or outsourcing marketing activities
  • Developing hardware in-house, buying licensed software, or outsourcing customer service

    • What are the major costs associated with building and managing a CRM solution in-house?

  • External consulting help, application software, and storage costs
  • Marketing expenses, hardware maintenance, and software updates
  • R&D costs, maintenance demands, and changing requirements (correct)
  • Initial hardware expenses, software development, and data collection

    • Why is it useful to have external consulting help when developing software in-house?

  • Collecting data, managing related systems, and driving value from data is not a core competence of most businesses (correct)
  • Internal employees lack the technical skills required for software development
  • External consultants provide free software maintenance for the first year
  • External consultants have lower fees than internal developers

    • What analogy does the text use to describe building a CRM solution in-house?

    <p>Building a professional sports franchise with young or unknown players</p> Signup and view all the answers

    What contributes largely to the total cost of building and managing a CRM solution in-house?

    <p>Maintenance demands arising from changing requirements inside the organization</p> Signup and view all the answers

    What does building and managing a CRM solution in-house require the company to do?

    <p>Define all its requirements, pay for software development, and bear all the R&amp;D costs internally</p> Signup and view all the answers

    What constitutes a small portion of the total cost of building and managing a CRM solution in-house?

    <p>Initial hardware and software expenses</p> Signup and view all the answers

    Why is it useful to have external consulting help when developing software in-house?

    <p>Collecting data, managing related systems, and driving value from data is not a core competence of most businesses</p> Signup and view all the answers

    What analogy does the text use to describe building a CRM solution in-house?

    <p>Building a professional sports franchise with young or unknown players</p> Signup and view all the answers

    What adds considerably to the overhead costs of building and managing a CRM solution in-house?

    <p>Investing heavily in storage, application software, and hardware</p> Signup and view all the answers

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