10 Questions
What are the three different ways to implement a CRM solution?
Developing software in-house, buying licensed software, or outsourcing creation of software
What are the major costs associated with building and managing a CRM solution in-house?
R&D costs, maintenance demands, and changing requirements
Why is it useful to have external consulting help when developing software in-house?
Collecting data, managing related systems, and driving value from data is not a core competence of most businesses
What analogy does the text use to describe building a CRM solution in-house?
Building a professional sports franchise with young or unknown players
What contributes largely to the total cost of building and managing a CRM solution in-house?
Maintenance demands arising from changing requirements inside the organization
What does building and managing a CRM solution in-house require the company to do?
Define all its requirements, pay for software development, and bear all the R&D costs internally
What constitutes a small portion of the total cost of building and managing a CRM solution in-house?
Initial hardware and software expenses
Why is it useful to have external consulting help when developing software in-house?
Collecting data, managing related systems, and driving value from data is not a core competence of most businesses
What analogy does the text use to describe building a CRM solution in-house?
Building a professional sports franchise with young or unknown players
What adds considerably to the overhead costs of building and managing a CRM solution in-house?
Investing heavily in storage, application software, and hardware
Discover the different options for CRM implementation with this quiz. Learn about developing software in-house, buying licensed software, or outsourcing creation of software for your CRM solution. Understand the requirements and costs involved in each approach.
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