Podcast
Questions and Answers
What are the three different ways to implement a CRM solution?
What are the three different ways to implement a CRM solution?
- Developing software in-house, buying hardware, or outsourcing data management
- Developing software in-house, buying licensed software, or outsourcing creation of software (correct)
- Developing software in-house, buying licensed software, or outsourcing marketing activities
- Developing hardware in-house, buying licensed software, or outsourcing customer service
What are the major costs associated with building and managing a CRM solution in-house?
What are the major costs associated with building and managing a CRM solution in-house?
- External consulting help, application software, and storage costs
- Marketing expenses, hardware maintenance, and software updates
- R&D costs, maintenance demands, and changing requirements (correct)
- Initial hardware expenses, software development, and data collection
Why is it useful to have external consulting help when developing software in-house?
Why is it useful to have external consulting help when developing software in-house?
- Collecting data, managing related systems, and driving value from data is not a core competence of most businesses (correct)
- Internal employees lack the technical skills required for software development
- External consultants provide free software maintenance for the first year
- External consultants have lower fees than internal developers
What analogy does the text use to describe building a CRM solution in-house?
What analogy does the text use to describe building a CRM solution in-house?
What contributes largely to the total cost of building and managing a CRM solution in-house?
What contributes largely to the total cost of building and managing a CRM solution in-house?
What does building and managing a CRM solution in-house require the company to do?
What does building and managing a CRM solution in-house require the company to do?
What constitutes a small portion of the total cost of building and managing a CRM solution in-house?
What constitutes a small portion of the total cost of building and managing a CRM solution in-house?
Why is it useful to have external consulting help when developing software in-house?
Why is it useful to have external consulting help when developing software in-house?
What analogy does the text use to describe building a CRM solution in-house?
What analogy does the text use to describe building a CRM solution in-house?
What adds considerably to the overhead costs of building and managing a CRM solution in-house?
What adds considerably to the overhead costs of building and managing a CRM solution in-house?
