Overcoming Adoption Issues in CRM Implementation
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Questions and Answers

What is the primary concern of the PM in implementing the new customer relationship management system?

  • Creating a memorandum of acceptable use
  • Escalating the issue to the CCB
  • Ensuring the sales organization utilizes the new system (correct)
  • Logging the issue in the project risk register
  • What step should the PM take to address the adoption issues and gain organizational acceptance?

  • Conduct training sessions for the sales organization
  • Track system usage and report user activity
  • Hold sessions to understand user challenges (correct)
  • Escalate the issue to the CCB
  • Why is it crucial to address the sales organization's reluctance to use the new system?

  • To prevent jeopardizing the project's success (correct)
  • To ensure the CCB is informed
  • To create a memorandum of acceptable use
  • To track system usage and report user activity
  • What should the PM do to ensure the sales organization is comfortable with the new system?

    <p>Conduct training sessions and hold user challenge sessions</p> Signup and view all the answers

    Why is it essential to address the adoption issues promptly?

    <p>To prevent jeopardizing the project's success and ensure its timely completion</p> Signup and view all the answers

    Study Notes

    Project Management Challenges

    • A project manager is facing a problem with the implementation of a new customer relationship management system, as the sales organization is hesitant to use it.
    • This reluctance could put the project's success at risk.

    Understanding Adoption Issues

    • To address the issue, it's essential to understand the reasons behind the sales organization's unwillingness to adopt the new system.
    • Two possible steps can be taken to address this challenge:

    Possible Solutions

    • Hold sessions to understand user challenges, which involves gathering feedback and concerns from the sales team to identify the root causes of their reluctance.
    • Train users on the proper use of the system, which can help build confidence and familiarity with the new system, increasing the chances of successful adoption.

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    Description

    A project manager faces resistance from the sales team when introducing a new customer relationship management system. How can they address this issue and gain organizational acceptance?

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