Podcast
Questions and Answers
What is the purpose of sending a Senior Manager to Major Hot Spots in a crisis?
What is the purpose of sending a Senior Manager to Major Hot Spots in a crisis?
- To inform the media about the crisis
- To provide increased corporate presence and accountability (correct)
- To keep the crisis confidential
- To avoid any responsibility for the crisis
Why is it important to inform all members of the Board of Directors personally during a crisis?
Why is it important to inform all members of the Board of Directors personally during a crisis?
- To shift the responsibility onto them
- They can provide valuable perspective on the crisis (correct)
- To prevent any outside influence on the crisis management
- To avoid any accountability
What should the Crisis Team consider when distributing information to its constituencies during a crisis?
What should the Crisis Team consider when distributing information to its constituencies during a crisis?
- Who needs to be informed, when, and to what extent (correct)
- Keeping the crisis entirely confidential
- Informing only internal staff about the crisis
- Informing only the media about the crisis
Which of the following is NOT a reason for sending a Senior Manager to Major Hot Spots in a crisis?
Which of the following is NOT a reason for sending a Senior Manager to Major Hot Spots in a crisis?
Why is it important to notify other constituencies during a crisis?
Why is it important to notify other constituencies during a crisis?
What role can the Board of Directors play during a crisis?
What role can the Board of Directors play during a crisis?
What is the duty of the Board of Directors during a crisis?
What is the duty of the Board of Directors during a crisis?
What should the Crisis Team do if the Board has already been assembled during a crisis?
What should the Crisis Team do if the Board has already been assembled during a crisis?
What should be considered when thinking about which constituencies need to know about a crisis?
What should be considered when thinking about which constituencies need to know about a crisis?
What does sending a Senior Manager to Major Hot Spots provide during a crisis?
What does sending a Senior Manager to Major Hot Spots provide during a crisis?
What is the primary focus of Schwan’s response to the crisis?
What is the primary focus of Schwan’s response to the crisis?
What is the recommended post-crisis advice for a company based on the text?
What is the recommended post-crisis advice for a company based on the text?
What should be the ongoing focus of the Crisis Team after the immediate crisis has passed?
What should be the ongoing focus of the Crisis Team after the immediate crisis has passed?
What is the duty of the Board of Directors during a crisis according to the text?
What is the duty of the Board of Directors during a crisis according to the text?
What role should Sales and marketing managers play in a crisis, as per the text?
What role should Sales and marketing managers play in a crisis, as per the text?
What was the first action taken by Schwan's when the salmonella outbreak was suspected?
What was the first action taken by Schwan's when the salmonella outbreak was suspected?
How did Schwan's reach the affected consumers during the recall effort?
How did Schwan's reach the affected consumers during the recall effort?
What did the recall task force established by Schwan's emphasize in their efforts?
What did the recall task force established by Schwan's emphasize in their efforts?
How many customers settled directly with Schwan's in the class action settlement mentioned?
How many customers settled directly with Schwan's in the class action settlement mentioned?
What action did Schwan's take after confirming that their ice cream was the source of the salmonella outbreak?
What action did Schwan's take after confirming that their ice cream was the source of the salmonella outbreak?
