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Crisis Management: Spokesperson Statement

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Questions and Answers

What is the recommended action when dealing with a major crisis?

Estimate costs of damage, cleanup, containment or penalties
Adopt a 'no comment' policy (correct)
Withdraw any scheduled, and potentially inappropriate, advertising
Dispatch a senior executive to major hot spots

What should you avoid doing regarding the media in the context of the given text?

Place blame on any employee, equipment or contractor
Rehearse quickly before any meeting with the media
Let the media be your messenger (correct)
Deal only in facts

What is the suggested approach when communicating with constituencies?

Anticipate questions
Assess blame publicly during the crisis
Rehearse quickly before any meeting with the media
Inform your constituencies (correct)

What action should be avoided when dealing with a major crisis, according to the text?

Speculate (C) Signup and view all the answers

What is the recommended approach to statements about the effectiveness of government response?

Make any statement about the effectiveness of any government response (C) Signup and view all the answers

What is the recommended action for the designated spokesperson during a crisis?

Issue a statement as soon as is practicable (D) Signup and view all the answers

Why is it important for the company to be honest in its statements during a crisis?

To take control of the events instead of letting them control the company (C) Signup and view all the answers

What is the advice regarding dealing with speculation during a crisis?

Balance credibility through disclosure with minimizing liability through silence (C) Signup and view all the answers

Why are attorneys on the Crisis Team reluctant to announce certain things during a crisis?

To minimize liability in post-crisis litigation (A) Signup and view all the answers

What is the recommended approach if the company has no facts to disclose during a crisis?

Admit that there are no facts and focus on investigative efforts (B) Signup and view all the answers

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