Crisis Management: Spokesperson Statement

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What is the recommended action when dealing with a major crisis?

Estimate costs of damage, cleanup, containment or penalties

Adopt a 'no comment' policy (correct)

Withdraw any scheduled, and potentially inappropriate, advertising

Dispatch a senior executive to major hot spots

What should you avoid doing regarding the media in the context of the given text?

Place blame on any employee, equipment or contractor

Rehearse quickly before any meeting with the media

Let the media be your messenger (correct)

Deal only in facts

What is the suggested approach when communicating with constituencies?

Anticipate questions

Assess blame publicly during the crisis

Rehearse quickly before any meeting with the media

Inform your constituencies (correct)

What action should be avoided when dealing with a major crisis, according to the text?

Speculate Signup and view all the answers

What is the recommended approach to statements about the effectiveness of government response?

Make any statement about the effectiveness of any government response Signup and view all the answers

What is the recommended action for the designated spokesperson during a crisis?

Issue a statement as soon as is practicable Signup and view all the answers

Why is it important for the company to be honest in its statements during a crisis?

To take control of the events instead of letting them control the company Signup and view all the answers

What is the advice regarding dealing with speculation during a crisis?

Balance credibility through disclosure with minimizing liability through silence Signup and view all the answers

Why are attorneys on the Crisis Team reluctant to announce certain things during a crisis?

To minimize liability in post-crisis litigation Signup and view all the answers

What is the recommended approach if the company has no facts to disclose during a crisis?

Admit that there are no facts and focus on investigative efforts Signup and view all the answers

Crisis Management: Spokesperson Statement

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Questions and Answers

What is the recommended action when dealing with a major crisis?

What should you avoid doing regarding the media in the context of the given text?

What is the suggested approach when communicating with constituencies?

What action should be avoided when dealing with a major crisis, according to the text?

What is the recommended approach to statements about the effectiveness of government response?

What is the recommended action for the designated spokesperson during a crisis?

Why is it important for the company to be honest in its statements during a crisis?

What is the advice regarding dealing with speculation during a crisis?

Why are attorneys on the Crisis Team reluctant to announce certain things during a crisis?

What is the recommended approach if the company has no facts to disclose during a crisis?

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