Crisis Communication Strategies
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Questions and Answers

Which of the following are factors assessed in threat assessment analysis?

  • Likelihood (correct)
  • Stakeholder participation
  • Public opinion
  • Velocity (correct)
  • Situational Crisis Communication Theory suggests that crisis communication should be the same regardless of the organization's perceived responsibility.

    False

    What are the three steps organizations should take to prepare for crises?

    Reviewing the crisis communication plan, diagnosing crisis threats, selecting and training a spokesperson

    The four T's of crisis communication are Tone, timeliness, thoroughness, and __________.

    <p>transparency</p> Signup and view all the answers

    Match the following learning types with their definitions:

    <p>Single loop learning = Correcting errors using past routines and present policies Double-loop learning = Changing underlying beliefs as well as behavior</p> Signup and view all the answers

    Which of the following is NOT considered a post-crisis action?

    <p>Avoiding media coverage</p> Signup and view all the answers

    A crisis communication plan is a step-by-step direction for handling a crisis.

    <p>False</p> Signup and view all the answers

    What are the three clusters of crisis types identified by Coombs?

    <p>Victim, accidental, preventable</p> Signup and view all the answers

    To effectively manage reputational risk, a company must recognize that reputation is a matter of __________.

    <p>perception</p> Signup and view all the answers

    Match the following stages of crisis management with their correct order:

    <p>Detection = 1 Prevention/Preparation = 2 Containment = 3 Recovery = 4 Learning = 5</p> Signup and view all the answers

    Strengths and Opportunities are considered external factors in a SWOT analysis.

    <p>False</p> Signup and view all the answers

    What does crisis-resistant company culture require?

    <p>Active and ongoing dedication to core values</p> Signup and view all the answers

    Which of the following strategies can executives embrace to become crisis resistant?

    <p>Establish core values and live them every day</p> Signup and view all the answers

    Study Notes

    Crisis Communication

    • Post-crisis actions include cooperation, follow-up communication, evaluation, and risk assessment.
    • Memorials can foster community and closure.
    • Crisis decision-making is affected by factors like media coverage.
    • Adjusting information is sometimes crucial during crisis communication.
    • Three crisis types identified are accidental and preventable.
    • A company's reputation can exceed its true character, affecting risk.
    • Effective reputation management involves understanding perception.
    • Strong company cultures are built on core values.
    • Crisis resistance involves active core value dedication.
    • "Stealing thunder" is a crisis response strategy where an organization addresses problems proactively.
    • Crisis communication plans are not step-by-step guides.
    • SWOT factors (Strengths, Weaknesses, Opportunities, Threats) are not always internal.
    • Crisis spokesperson training is crucial for clear communication with specific audiences.
    • A paracrisis is when crisis managers deal with stakeholder concerns.
    • Crisis stages (Prevention/Preparation, Containment, Detection, Recovery, Learning) have varied definitions.
    • Stakeholder relationships can positively impact crisis management.
    • Apologia theory explains how organizations justify their actions during crises.
    • Environmental scans can use traditional and online channels.
    • Threat assessment analysis considers likelihood, impact, and velocity.
    • Crisis communication plan diagnoses, assesses crisis threats, and selects spokespeople.
    • Situational Crisis Communication Theory shows how response depends on public perception of responsibility.
    • Boyd's OODA Loop (Observe, Orient, Decide, Act) is a decision making process.
    • Crisis response stages (Denial, Anger, Bargaining, Depression, Acceptance) describe a typical pattern of public reaction.
    • The four T's (Tone, Timeliness, Thoroughness, Transparency) guide clear communication.

    Crisis Dimensions

    • Aspects of a crisis are perceived as; salience, immediacy, and uncertainty.

    Learning Types

    • Single-loop learning involves amending practices.
    • Double-loop learning involves changing underlying assumptions.

    Four R's

    • Communicating in crisis requires right information, decision making, timely action, and maintaining public trust.

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    Description

    This quiz explores essential elements of crisis communication, focusing on effective post-crisis actions, the importance of reputation management, and strategies like 'stealing thunder.' It covers factors influencing crisis decision-making and the necessity for proper spokesperson training for effective public relations.

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