Podcast
Questions and Answers
Which of the following are factors assessed in threat assessment analysis?
Which of the following are factors assessed in threat assessment analysis?
Situational Crisis Communication Theory suggests that crisis communication should be the same regardless of the organization's perceived responsibility.
Situational Crisis Communication Theory suggests that crisis communication should be the same regardless of the organization's perceived responsibility.
False
What are the three steps organizations should take to prepare for crises?
What are the three steps organizations should take to prepare for crises?
Reviewing the crisis communication plan, diagnosing crisis threats, selecting and training a spokesperson
The four T's of crisis communication are Tone, timeliness, thoroughness, and __________.
The four T's of crisis communication are Tone, timeliness, thoroughness, and __________.
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Match the following learning types with their definitions:
Match the following learning types with their definitions:
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Which of the following is NOT considered a post-crisis action?
Which of the following is NOT considered a post-crisis action?
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A crisis communication plan is a step-by-step direction for handling a crisis.
A crisis communication plan is a step-by-step direction for handling a crisis.
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What are the three clusters of crisis types identified by Coombs?
What are the three clusters of crisis types identified by Coombs?
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To effectively manage reputational risk, a company must recognize that reputation is a matter of __________.
To effectively manage reputational risk, a company must recognize that reputation is a matter of __________.
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Match the following stages of crisis management with their correct order:
Match the following stages of crisis management with their correct order:
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Strengths and Opportunities are considered external factors in a SWOT analysis.
Strengths and Opportunities are considered external factors in a SWOT analysis.
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What does crisis-resistant company culture require?
What does crisis-resistant company culture require?
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Which of the following strategies can executives embrace to become crisis resistant?
Which of the following strategies can executives embrace to become crisis resistant?
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Study Notes
Crisis Communication
- Post-crisis actions include cooperation, follow-up communication, evaluation, and risk assessment.
- Memorials can foster community and closure.
- Crisis decision-making is affected by factors like media coverage.
- Adjusting information is sometimes crucial during crisis communication.
- Three crisis types identified are accidental and preventable.
- A company's reputation can exceed its true character, affecting risk.
- Effective reputation management involves understanding perception.
- Strong company cultures are built on core values.
- Crisis resistance involves active core value dedication.
- "Stealing thunder" is a crisis response strategy where an organization addresses problems proactively.
- Crisis communication plans are not step-by-step guides.
- SWOT factors (Strengths, Weaknesses, Opportunities, Threats) are not always internal.
- Crisis spokesperson training is crucial for clear communication with specific audiences.
- A paracrisis is when crisis managers deal with stakeholder concerns.
- Crisis stages (Prevention/Preparation, Containment, Detection, Recovery, Learning) have varied definitions.
- Stakeholder relationships can positively impact crisis management.
- Apologia theory explains how organizations justify their actions during crises.
- Environmental scans can use traditional and online channels.
- Threat assessment analysis considers likelihood, impact, and velocity.
- Crisis communication plan diagnoses, assesses crisis threats, and selects spokespeople.
- Situational Crisis Communication Theory shows how response depends on public perception of responsibility.
- Boyd's OODA Loop (Observe, Orient, Decide, Act) is a decision making process.
- Crisis response stages (Denial, Anger, Bargaining, Depression, Acceptance) describe a typical pattern of public reaction.
- The four T's (Tone, Timeliness, Thoroughness, Transparency) guide clear communication.
Crisis Dimensions
- Aspects of a crisis are perceived as; salience, immediacy, and uncertainty.
Learning Types
- Single-loop learning involves amending practices.
- Double-loop learning involves changing underlying assumptions.
Four R's
- Communicating in crisis requires right information, decision making, timely action, and maintaining public trust.
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Description
This quiz explores essential elements of crisis communication, focusing on effective post-crisis actions, the importance of reputation management, and strategies like 'stealing thunder.' It covers factors influencing crisis decision-making and the necessity for proper spokesperson training for effective public relations.