Podcast
Questions and Answers
Which of the following is NOT emphasized as important during communication in a crisis?
Which of the following is NOT emphasized as important during communication in a crisis?
- Being accurate
- Being secretive (correct)
- Being understandable
- Being timely
What is one advice given for preparing for communication during a crisis?
What is one advice given for preparing for communication during a crisis?
- Use complex agency jargon and acronyms to sound professional
- Ensure the communication plan is accessible to all involved parties (correct)
- Have a long and detailed crisis communication plan
- Rely on improvisation without any plan
How does Fink suggest bringing perception and reality into sync during a crisis?
How does Fink suggest bringing perception and reality into sync during a crisis?
- Being transparent and honest
- Providing inaccurate information
- Crafting and disseminating messages that explain the crisis (correct)
- Crafting ambiguous messages
What is the key difference between a crisis communication plan and a crisis management plan?
What is the key difference between a crisis communication plan and a crisis management plan?
Why is understanding the difference between crisis management and crisis communication important?
Why is understanding the difference between crisis management and crisis communication important?
Which group in the US poses a challenge when communicating during a crisis, according to the text?
Which group in the US poses a challenge when communicating during a crisis, according to the text?
What is the significance of transparency and honesty in crisis communication, based on the information provided?
What is the significance of transparency and honesty in crisis communication, based on the information provided?
Why is 'Silence is Golden' not considered an effective approach during a crisis?
Why is 'Silence is Golden' not considered an effective approach during a crisis?
Why does the text emphasize the importance of guarding your agency's reputation in crisis communication?
Why does the text emphasize the importance of guarding your agency's reputation in crisis communication?
How does the text suggest one can effectively communicate transparency during a crisis?
How does the text suggest one can effectively communicate transparency during a crisis?
The R.A.C.E. cycle for public relations consists of five parts: Research, Action, Communication, Evaluation, and Emergency.
The R.A.C.E. cycle for public relations consists of five parts: Research, Action, Communication, Evaluation, and Emergency.
Crisis management is the process by which an organization deals with sudden emergency situations.
Crisis management is the process by which an organization deals with sudden emergency situations.
A spokesperson is someone who interacts only with people inside an organization, such as employees and management.
A spokesperson is someone who interacts only with people inside an organization, such as employees and management.
Internal public communication involves interactions with people outside of an organization.
Internal public communication involves interactions with people outside of an organization.
During crisis communication, the primary goal is to ensure the safety of personnel and maintain operations.
During crisis communication, the primary goal is to ensure the safety of personnel and maintain operations.
What are the four parts of the R.A.C.E. cycle for public relations?
What are the four parts of the R.A.C.E. cycle for public relations?
Define Crisis Management according to the text.
Define Crisis Management according to the text.
Explain the difference between Internal Public Communication and External Public Communication.
Explain the difference between Internal Public Communication and External Public Communication.
What is the role of a Spokesperson in public relations?
What is the role of a Spokesperson in public relations?
How does Crisis Communication differ from Crisis Management?
How does Crisis Communication differ from Crisis Management?
