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Questions and Answers
- Market development strategy helps businesses penetrate the market and gain a dominant ______ share.
market
- Equity financing involves raising capital by selling company stock to ______
investors.
Marketing strategy involves pricing, selling, and distributing a product or service.
What is marketing strategy?
- Equity financing involves raising capital by selling company stock to ______.
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- Market development strategy helps businesses penetrate the market and gain a ______ market share.
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Product development strategy involves developing new products or services for existing markets or ______ ones for new markets.
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- Operations strategy determines how and where a product or service is to be manufactured or delivered, the level of vertical integration in the production process, deployment of physical resources, and relationships with ______.
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Equity financing involves raising capital by selling company stock to ______.
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- Operations strategy determines how and where a product or service is to be manufactured or delivered, the level of vertical integration in the production process, deployment of physical resources, and relationships with ______.
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Study Notes
Overview of Corporate Strategies
- Marketing strategy involves pricing, selling, and distributing a product or service.
- Market development strategy helps businesses penetrate the market and gain a dominant market share.
- Product development strategy involves developing new products or services for existing markets or new ones for new markets.
- Brand extension is using a successful brand name to market other products.
- Push strategy involves gaining shelf space in retail outlets through trade promotion, discounts, and advertising.
- Pull strategy involves wide consumer advertising designed to build brand awareness.
- Financial strategy examines the financial implications of corporate and business-level strategic options and identifies the best financial course of action.
- Equity financing involves raising capital by selling company stock to investors.
- Debt financing involves raising capital by borrowing money from financial institutions such as banks and insurance companies.
- Research and development strategy deals with product and process innovation and improvement.
- Technological leader focuses on pioneering innovation.
- Technological follower deals with imitating the products of competitors, while open innovation uses alliances and connections to develop new products and processes.
- Operations strategy determines how and where a product or service is to be manufactured or delivered, the level of vertical integration in the production process, deployment of physical resources, and relationships with suppliers.
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Description
Are you familiar with the various corporate strategies that businesses use to achieve their goals? This quiz will test your knowledge of marketing, financial, research and development, and operations strategies, among others. Test your skills and see how much you know about these important components of corporate success. Whether you're a business student or just someone interested in the world of commerce, this quiz is sure to challenge you and teach you something new. Get ready to dive into the world of corporate strategies!
