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Questions and Answers
Which of these options reflects a Horizontal Divestiture based on the provided text?
Which of these options reflects a Horizontal Divestiture based on the provided text?
Which type of divestiture best describes the scenario where a company decides to purchase its inputs from the market instead of manufacturing them internally?
Which type of divestiture best describes the scenario where a company decides to purchase its inputs from the market instead of manufacturing them internally?
According to the provided data, which corporate strategy announcement typically leads to the highest cumulative abnormal returns?
According to the provided data, which corporate strategy announcement typically leads to the highest cumulative abnormal returns?
Which of these statements accurately reflects the information provided in the text regarding divestiture announcements?
Which of these statements accurately reflects the information provided in the text regarding divestiture announcements?
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Based on the text, which of these events would most likely have a negative impact on stock prices?
Based on the text, which of these events would most likely have a negative impact on stock prices?
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What is the main reason Microsoft can charge a premium price for its tablets and laptops?
What is the main reason Microsoft can charge a premium price for its tablets and laptops?
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Which of the following is an example of backward vertical integration in the context of the provided content?
Which of the following is an example of backward vertical integration in the context of the provided content?
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How does Microsoft's "quasi-monopolistic" situation in software impact its forward vertical integration into the consumer electronics market?
How does Microsoft's "quasi-monopolistic" situation in software impact its forward vertical integration into the consumer electronics market?
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Why did Thomas Cook, a leading travel agency, stop selling Club Med holiday packages after Club Med launched its own travel agencies?
Why did Thomas Cook, a leading travel agency, stop selling Club Med holiday packages after Club Med launched its own travel agencies?
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What is the main takeaway regarding reputation and vertical integration in the provided content?
What is the main takeaway regarding reputation and vertical integration in the provided content?
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What is the primary objective of a 'transformation acquisition'?
What is the primary objective of a 'transformation acquisition'?
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What is the primary differentiating factor between 'transformational' and 'bolt-on' acquisitions?
What is the primary differentiating factor between 'transformational' and 'bolt-on' acquisitions?
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Which of the following is NOT a key element in the 'Transformation Path' framework?
Which of the following is NOT a key element in the 'Transformation Path' framework?
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What is the primary objective of 'redeployment' within the framework?
What is the primary objective of 'redeployment' within the framework?
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Which of the following is NOT a potential driver of 'synergistic gains' within the framework?
Which of the following is NOT a potential driver of 'synergistic gains' within the framework?
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Which of the following scenarios BEST exemplifies a classic 'bolt-on' acquisition?
Which of the following scenarios BEST exemplifies a classic 'bolt-on' acquisition?
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Which of the following is NOT a key benefit of using the 'Transformation Path' framework?
Which of the following is NOT a key benefit of using the 'Transformation Path' framework?
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According to the information provided, what is the relationship between acquisitions and internal growth in the 'Transformation Path' framework?
According to the information provided, what is the relationship between acquisitions and internal growth in the 'Transformation Path' framework?
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What was a major source of "misleading experience" for PM?
What was a major source of "misleading experience" for PM?
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Which of the following statements accurately reflects the difference between Tobacco & Beer and Soft Drinks markets?
Which of the following statements accurately reflects the difference between Tobacco & Beer and Soft Drinks markets?
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What is the primary takeaway regarding the "PM Case" in terms of firm expansion?
What is the primary takeaway regarding the "PM Case" in terms of firm expansion?
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Which of these factors was NOT a reason for PM's poor performance in the soft drinks market?
Which of these factors was NOT a reason for PM's poor performance in the soft drinks market?
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The "PM Case" emphasizes the importance of assessing potential synergistic gains before expansion. What does this imply?
The "PM Case" emphasizes the importance of assessing potential synergistic gains before expansion. What does this imply?
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What is the main reason why firms often make mistakes when entering new markets?
What is the main reason why firms often make mistakes when entering new markets?
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What is the potential consequence of relying on causally ambiguous experience when making expansion decisions?
What is the potential consequence of relying on causally ambiguous experience when making expansion decisions?
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In the context of the "PM Case", what is the main reason why PM's marketing investments in the soft drinks market did not translate into increased performance?
In the context of the "PM Case", what is the main reason why PM's marketing investments in the soft drinks market did not translate into increased performance?
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Considering the content above, what business development strategy is described in "A" (Italy's Luxottica)?
Considering the content above, what business development strategy is described in "A" (Italy's Luxottica)?
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Which strategy is exemplified by Zara, moving from raw materials to retail stores?
Which strategy is exemplified by Zara, moving from raw materials to retail stores?
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What business development strategy is being utilized in "B" (British American Tobacco)?
What business development strategy is being utilized in "B" (British American Tobacco)?
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Given the content, what is the difference between horizontal expansion and vertical expansion?
Given the content, what is the difference between horizontal expansion and vertical expansion?
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What is the primary difference between forward and backward vertical expansion?
What is the primary difference between forward and backward vertical expansion?
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Which of the following is an example of backward vertical expansion, as described in the text?
Which of the following is an example of backward vertical expansion, as described in the text?
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Given the information provided, which of the following industries could be considered relevant for a horizontal expansion strategy for Apple?
Given the information provided, which of the following industries could be considered relevant for a horizontal expansion strategy for Apple?
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The information provided suggests that industry A is a more mature market than industry B. Based on this, what business development strategy might industry B utilize?
The information provided suggests that industry A is a more mature market than industry B. Based on this, what business development strategy might industry B utilize?
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Which of the following is NOT a potential benefit of operational interdependence between the target and acquirer?
Which of the following is NOT a potential benefit of operational interdependence between the target and acquirer?
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In which PMI strategy is decision-making autonomy of the target firm deemed crucial?
In which PMI strategy is decision-making autonomy of the target firm deemed crucial?
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What is the primary objective of a 'Holding' integration strategy in PMI?
What is the primary objective of a 'Holding' integration strategy in PMI?
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Which PMI strategy typically involves the replacement of the target's management team?
Which PMI strategy typically involves the replacement of the target's management team?
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What is a key characteristic of a 'Symbiosis' strategy in PMI?
What is a key characteristic of a 'Symbiosis' strategy in PMI?
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What is the potential strategic advantage of 'Holding' according to the text?
What is the potential strategic advantage of 'Holding' according to the text?
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Which two PMI strategies are most closely associated with a low level of operational interdependence?
Which two PMI strategies are most closely associated with a low level of operational interdependence?
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Which of the following would be considered a key factor in selecting a 'Preservation' PMI strategy?
Which of the following would be considered a key factor in selecting a 'Preservation' PMI strategy?
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Which PMI strategy is generally considered more complex and challenging to implement?
Which PMI strategy is generally considered more complex and challenging to implement?
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What is the primary motivation for private equity firms (like Blackstone, KKR, and Apollo) to undertake 'Holding' strategies?
What is the primary motivation for private equity firms (like Blackstone, KKR, and Apollo) to undertake 'Holding' strategies?
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Flashcards
Horizontal Expansion
Horizontal Expansion
Combining existing activities with new activities in the same industry.
Vertical Expansion
Vertical Expansion
Internal production of activities that were previously outsourced.
Forward Vertical Expansion
Forward Vertical Expansion
Moving from raw materials to distribution and sales.
Backward Vertical Expansion
Backward Vertical Expansion
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Market Share (MS)
Market Share (MS)
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Luxury Eyewear Merger
Luxury Eyewear Merger
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Tobacco Industry Takeover
Tobacco Industry Takeover
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Examples of Expansion
Examples of Expansion
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Forward Vertical Integration (VE)
Forward Vertical Integration (VE)
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Reputation in price premium
Reputation in price premium
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Backward Vertical Integration (VE)
Backward Vertical Integration (VE)
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Quasi-monopolistic situation
Quasi-monopolistic situation
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Microsoft's reputation strategy
Microsoft's reputation strategy
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Cumulative Abnormal Returns
Cumulative Abnormal Returns
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Divestiture Announcement Impact
Divestiture Announcement Impact
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Horizontal Divestitures
Horizontal Divestitures
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Vertical Divestitures
Vertical Divestitures
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Impact of Acquisitions on Stock
Impact of Acquisitions on Stock
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Variable Costs
Variable Costs
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High Capital Intensity
High Capital Intensity
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Synergistic Gains
Synergistic Gains
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Causal Ambiguity
Causal Ambiguity
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Market Relatedness
Market Relatedness
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Marketing Investments
Marketing Investments
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Overconfidence in Experience
Overconfidence in Experience
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Cost Offsetting
Cost Offsetting
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Transformation Path
Transformation Path
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Bolt-on Acquisition
Bolt-on Acquisition
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Divestiture
Divestiture
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Internal Growth
Internal Growth
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Redeployment
Redeployment
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Acquisition of Capabilities
Acquisition of Capabilities
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Value-Adding Features
Value-Adding Features
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Post Merger Integration (PMI)
Post Merger Integration (PMI)
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Operational Interdependence
Operational Interdependence
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Synergies
Synergies
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Decision-Making Autonomy
Decision-Making Autonomy
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Preservation
Preservation
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Symbiosis
Symbiosis
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Absorption
Absorption
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Holding
Holding
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Potential for Capabilities Transfer
Potential for Capabilities Transfer
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Private Equity
Private Equity
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Study Notes
Firm Selection for Team Project
- Choose a firm. No duplicates allowed.
- Go to the website: https://go.uvt.nl/escp2025
- Check course syllabus for guidelines.
- Deadline for firm selection is Saturday, January 18th, noon.
- Select a diversified firm.
- Do not choose a firm studied in the course: Ahold, Apple, Danone, Heineken, Honda, LuxotticaEssilor, Microsoft, Newell Rubbermaid, Nestle, PepsiCo, Safran, Stellantis (incl. PSA & Fiat).
Corporate Strategy
- Corporate strategy is about creating added value across different businesses (products and markets).
- It involves deciding how to maximize the value creation within a company.
- There is a question about the potential limit to value creation.
What is Corporate Strategy About?
- It focuses on creating added value across various businesses.
- How to best develop and organize businesses to maximize value creation.
- Is there a limit to achievable value creation?
Sources of Profitability
- Corporate level: 20%
- Business level: 40%
- Industry: 10%
- Other: 27% (Source: Vanneste 2017) (Study of 16 studies, 225,183 business observations, 1974-2013)
Corporate Strategy Questions
- Which expansion moves? (Where?)
- Which activities or assets?
- How to get those corporate benefits?
- Why? (reasons behind choosing expansion)
Expansion Matrix
- Business Development (BD): More of existing activities (e.g., VW: Audi, Skoda, Seat, Porsche)
- Horizontal Expansion (HE): Combining existing and new activities; varying levels of relatedness (e.g., Mercedes: cars to trucks & buses)
- Vertical Expansion (VE): Internal production of activities previously outsourced (e.g., Zara: raw materials to stores; Total: oil distribution to oil exploration).
ABC Types of Synergies
- A: Luxottica (Italy) and Essilor (France) agreed to create a world eyewear powerhouse. €46bn deal. Leading manufacturer of ophthalmic lenses.
- B: British American Tobacco and Reynolds American agreed on a $50bn deal to create the world's largest listed tobacco company.
- C: Safran (France) launched a €10bn bid for Zodiac Aerospace to create the world's third-largest aerospace supplier.
Expansion Methods
- Build: Greenfields, corporate venturing, internal development, internal growth, organic growth.
- Blend: Alliances and JV's, equity sharing, technology partnerships.
- Buy: Mergers, acquisitions, takeovers.
Synergies (Why?)
- Cost Synergies: Costs (A+B) are less than Costs(A) + Costs (B).
- Lower input (supply) costs
- Lower production (operational) costs
- Revenue Synergies: Revenue(A+B) > Revenues (A) + Revenues(B).
- Price Premium
- Sales Premium
The "Corporate Expansion Matrix"
- A table showing various expansion modes, relating same business or different businesses to upstream/downstream activity.
Firm Examples in Expansion Matrix
- Build: Toyota: Lexus
- Blend: Toyota Aygo → Toys 'R Us + Amazon; Peugeot 107 → Citroen C1
- Buy: Daihatsu by Toyota → Pixar by Disney; Gillette by P&G
Market Failures (Why M&As Fail)
- Monopolistic Risk: The market counterpart possesses excessive market power.
- Market Risk: The market cannot effectively monitor the quality/quantity of the assets exchanged.
- Renegotiation Risk: The market contract is susceptible to costly renegotiation.
Potential M&A Pitfalls
- Process Structure
- Wrong Candidate
- Overpaid
- Integration
- Market Timing
- Cultural fit
- Low Syneergies
- Complexity
- Unclear strategic fit
M&A Timeline
- Pre-acquisition negotiation (4-6 months)
- Find a specific acquirer/target
- Sign confidentiality agreements
- Sign acquisition agreements
- Due diligence (Private information)
- Complete a deal (~2 months)
Reasons for M&A Failure
- Poor Strategy (pre-closing): Bad strategy & management fads, financial pressures, managerial hubris.
- Poor Execution: Overestimation of synergies, poor due diligence, excessive premium payments, valuation issues, winner's curse, emotion & ego.
- Poor Implementation (post-closing): Chaotic post-merger integration, focusing on wedding not marriage, cultural clashes, conflicts with customers and suppliers, cultural misfit.
Types of Divestitures
- Horizontal Divestitures: Refocusing strategy; Eliminating activities with few synergies. Examples: Mondelez, sweets, chocolate and snacks by Kraft (cheese and meat); Ferrari by Fiat.
- Vertical Divestitures:
- Backward: When acquiring inputs is less costly than producing them internally. Example: Sony, Toshiba, Hitachi combine LCD panel ops into Japan Display, Inc.
- Forward: When internal distribution limits sales. Example: PepsiCo divestiture of its fast food chains; Michelin divesting of Citroen.
Nestle Corporate Strategy
- Nestle sold its US ice cream business to Froneri (2nd largest ice cream firm).
- Nestle sold a majority stake in its meat division Herta to a Spanish company (Casa Tarradellas).
Nestlé Divestitures Examples
- Divested US water business (February 17, 2021) to One Rock Capital Partners for $4.3B.
M&A Implementation (Post Merger Integration)
- Operational Interdependence: Potential for synergies, resource sharing, capabilities transfer.
- Decision-Making Autonomy: Protect boundaries, maintain target's capabilities, critical when firm culture has value-creating capabilities.
Post-Merger Integration (PMI)
- Preservation: Maintaining target's identity with low operational interdependence.
- Symbiosis: High operational interdependence with maintained target identity.
- Holding: Low operational interdependence; low decision-making autonomy.
- Absorption: High operational interdependence; low decision-making autonomy.
Expansion Trajectories
- Experiential Learning (Learning by Doing):
- Causal Ambiguity: Difficulty in establishing clear cause-effect linkages in actions. This can harm future performance.
- Clarity of cause-effect linkages: Crucial for effective improvement.
- The Experiential Learning Matrix: Demonstrates how experience can be positive, neutral, or negative, depending on the clarity of cause-effect linkages and activities' similarities.
Impact of Experience in M&As
- M&As involve high levels of causal ambiguity (CA) due to high complexity, interdependence, short/long term outcomes.
- M&As involve high levels of dissimilarities (differences in countries, products, etc.).
Philip Morris Expansion Steps
- Step 1 (1960s): Heavily invested in Marlboro; aggressive marketing; scale increase.
- Step 2 (1969): Expanded into beer market (Miller); advanced marketing and scale increase.
- Step 3 (1978): Entered soft drinks (7-Up); high marketing and scale increase; market stagnated.
Philip Morris: What Happened?
- Tobacco/Beer: Success was not well understood, thus causal ambiguity; overestimated marketing's importance.
- Soft Drinks: Market was different (complexity); misleading experience, overestimate of replication.
What Does PM Case Tell Us?
- Precisely assess potential synergies.
- Avoid overemphasizing surface similarities.
- Recognize that different experiences may lead to different results.
Divestitures
- Divestitures are the opposite of acquisition.
Divesture Types
- Horizontal: Refocusing, eliminating activities with few synergies.
- Vertical: Removing parts of the value chain.
Combining Corporate Development Activities
- Internal Growth
- External Growth (Acquisitions & Alliances)
- Divestitures
"The Transformation Path"
- Doing better things: acquiring novel competencies.
- Internal Redeployment: Using acquired capabilities.
Optimal Growth Trajectory
- Focusing on both internal growth and external expansion via acquisitions along with divestitures.
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Description
Test your knowledge on various corporate strategies with this quiz, which delves into concepts like divestiture, vertical integration, and market positioning. Analyze scenarios regarding horizontal divestitures and the implications of corporate announcements on stock prices. See how well you understand the intricacies of business strategies in a competitive environment.