Consumer Relations and Social Responsibility

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What is the primary focus of 'green marketing'?

Eliminating competition

Reducing the cost of production

Promoting environmentally friendly products (correct)

Expanding the market reach

What was the concern of Procter & Gamble (P&G) regarding environmental consciousness among consumers?

Increase in the use of environmentally friendly batteries

Decrease in demand for soap and paper goods

Resurgence in the use of cloth diapers affecting disposable diaper business (correct)

Impact on the market for household cleaning products

What strategy did P&G adopt to promote disposable diapers?

Encouraging the use of cloth diapers

Highlighting benefits like not requiring hot water for laundering (correct)

Emphasizing the environmental impact of disposable diapers

Launching a campaign against battery-powered devices

Why did the products marketed as environmentally friendly disappear from store shelves?

Replaced by alkaline batteries for electronic devices Signup and view all the answers

What was the impact of 'green marketing' on the package goods industry?

Shift from environmentally friendly products to batteries for electronic devices Signup and view all the answers

What did the dawn of the twenty-first century bring in terms of new products?

Disposable tableware and food containers that can be used repeatedly or thrown away Signup and view all the answers

According to Consumer International's research, what difficulty do most consumers face?

Evaluating the credibility of information sources on the Web Signup and view all the answers

What does the Consumer Charter for Global Business offer guidance on?

Product standards, marketing, service guarantees, and consumer complaint procedures Signup and view all the answers

What is the primary economic relationship between consumers and businesses?

Consumers purchase goods or services from businesses Signup and view all the answers

What are firms' economic responsibilities related to consumers based on?

Following through on promises made in the exchange process Signup and view all the answers

What is the main focus of Consumers International's efforts?

Protecting and promoting consumers' interests and rights Signup and view all the answers

What was the conclusion drawn from the research conducted by Consumers International and thirteen consumer organizations around the world?

Consumers have difficulty evaluating the credibility of information sources on the Web Signup and view all the answers

What does the relationship between consumers and businesses primarily begin with?

An exchange of goods or services for money Signup and view all the answers

What is included in the Consumer Charter for Global Business?

Guidance on various business practices including product standards, marketing, and service guarantees Signup and view all the answers

What do firms' economic responsibilities towards consumers include?

Following through on promises made in the exchange process Signup and view all the answers

What is the primary focus of 'green marketing'?

Promoting more environmentally friendly products Signup and view all the answers

What was the concern of Procter & Gamble (P&G) regarding environmental consciousness among consumers?

The resurgence in the use of cloth diapers Signup and view all the answers

What difficulty do most consumers face according to Consumer International's research?

Accessing environmentally friendly products Signup and view all the answers

What strategy did P&G adopt to promote disposable diapers?

Initiating a pilot project for composting disposable diapers Signup and view all the answers

What does the Consumer Charter for Global Business offer guidance on?

Consumer rights and responsibilities Signup and view all the answers

Consumer Relations and Social Responsibility

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Questions and Answers

What is the primary focus of 'green marketing'?

What was the concern of Procter & Gamble (P&G) regarding environmental consciousness among consumers?

What strategy did P&G adopt to promote disposable diapers?

Why did the products marketed as environmentally friendly disappear from store shelves?

What was the impact of 'green marketing' on the package goods industry?

What did the dawn of the twenty-first century bring in terms of new products?

According to Consumer International's research, what difficulty do most consumers face?

What does the Consumer Charter for Global Business offer guidance on?

What is the primary economic relationship between consumers and businesses?

What are firms' economic responsibilities related to consumers based on?

What is the main focus of Consumers International's efforts?

What was the conclusion drawn from the research conducted by Consumers International and thirteen consumer organizations around the world?

What does the relationship between consumers and businesses primarily begin with?

What is included in the Consumer Charter for Global Business?

What do firms' economic responsibilities towards consumers include?

What is the primary focus of 'green marketing'?

What was the concern of Procter & Gamble (P&G) regarding environmental consciousness among consumers?

What difficulty do most consumers face according to Consumer International's research?

What strategy did P&G adopt to promote disposable diapers?

What does the Consumer Charter for Global Business offer guidance on?

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