Consumer Behaviour in Business Studies
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Questions and Answers

What is the primary focus of Chapter 2 in Class 12 business studies?

  • Consumer behavior (correct)
  • Supply and demand
  • Market competition
  • Product pricing
  • Which factor plays a significant role in influencing consumer behavior?

  • Employee salaries
  • Raw material costs
  • Government regulations
  • Advertising and marketing strategies (correct)
  • What is the importance of studying consumer behavior for businesses?

  • It influences employee productivity
  • It determines government policies
  • It impacts the stock market
  • It helps in designing effective marketing strategies (correct)
  • What is the main purpose of studying consumer behavior in business?

    <p>To understand the needs and preferences of consumers</p> Signup and view all the answers

    Which factor has a significant influence on consumer behavior?

    <p>Consumer income</p> Signup and view all the answers

    What can businesses gain from analyzing consumer behavior?

    <p>Insights into consumer decision-making processes</p> Signup and view all the answers

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