Consumer Behaviour in Class 12 Chapter 2
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Questions and Answers

What is the primary focus of consumer behaviour in class 12 chapter 2?

  • Exploring the export and import trends
  • Analyzing the production process of goods
  • Studying the geological formation of consumer markets
  • Understanding the buying habits of consumers (correct)
  • Which of the following factors influences consumer behavior?

  • Cultural, social, and personal factors (correct)
  • International political conflicts
  • Weather conditions in the region
  • Government policies on taxation
  • Why is it important for businesses to understand consumer behavior?

  • To increase the cost of goods and services
  • To control consumer spending patterns
  • To tailor products and marketing strategies to meet consumer needs (correct)
  • To manipulate consumer preferences for profit
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