Podcast
Questions and Answers
What is the primary difference between high-context and low-context cultures?
What is the primary difference between high-context and low-context cultures?
Which of the following is NOT an example of a low-context culture?
Which of the following is NOT an example of a low-context culture?
What is the primary characteristic of acculturation?
What is the primary characteristic of acculturation?
According to the provided text, which of the following is NOT a primary factor that can lead to acculturation?
According to the provided text, which of the following is NOT a primary factor that can lead to acculturation?
Signup and view all the answers
Which of the following is a direct example of acculturation, as described in the text?
Which of the following is a direct example of acculturation, as described in the text?
Signup and view all the answers
Which of the following is a potential negative outcome of acculturation?
Which of the following is a potential negative outcome of acculturation?
Signup and view all the answers
Based on the provided text, how do Malaysian food traditions contribute to acculturation in the tourism industry?
Based on the provided text, how do Malaysian food traditions contribute to acculturation in the tourism industry?
Signup and view all the answers
What is the main purpose of the text provided?
What is the main purpose of the text provided?
Signup and view all the answers
What is the primary characteristic that differentiates a subculture from mainstream culture?
What is the primary characteristic that differentiates a subculture from mainstream culture?
Signup and view all the answers
Which of the following is NOT an example of a subculture?
Which of the following is NOT an example of a subculture?
Signup and view all the answers
What role do subcultures play in the lives of individuals?
What role do subcultures play in the lives of individuals?
Signup and view all the answers
Which of these factors is NOT typically considered a basis for subculture formation?
Which of these factors is NOT typically considered a basis for subculture formation?
Signup and view all the answers
Which of the following is a characteristic of a high-context culture?
Which of the following is a characteristic of a high-context culture?
Signup and view all the answers
What is the primary distinction between high-context and low-context cultural communication?
What is the primary distinction between high-context and low-context cultural communication?
Signup and view all the answers
Which of the following countries is NOT typically considered a high-context culture?
Which of the following countries is NOT typically considered a high-context culture?
Signup and view all the answers
How can understanding subcultures and culture context benefit businesses?
How can understanding subcultures and culture context benefit businesses?
Signup and view all the answers
What is a defining characteristic of ethnic subcultures?
What is a defining characteristic of ethnic subcultures?
Signup and view all the answers
Which of the following is NOT a common example of an ethnic subculture?
Which of the following is NOT a common example of an ethnic subculture?
Signup and view all the answers
What is the primary function of a family subculture?
What is the primary function of a family subculture?
Signup and view all the answers
What is a factor that can contribute to the variation in family subcultures?
What is a factor that can contribute to the variation in family subcultures?
Signup and view all the answers
In the context of the provided content, what is a significant difference between ethnic subcultures and family subcultures?
In the context of the provided content, what is a significant difference between ethnic subcultures and family subcultures?
Signup and view all the answers
How might an individual's ethnic subculture influence their product preferences?
How might an individual's ethnic subculture influence their product preferences?
Signup and view all the answers
What is one likely characteristic of a family subculture with strong religious beliefs?
What is one likely characteristic of a family subculture with strong religious beliefs?
Signup and view all the answers
Which of the following is the BEST example of deethnicization as defined in the text?
Which of the following is the BEST example of deethnicization as defined in the text?
Signup and view all the answers
How do family subcultures contribute to a sense of identity within a family?
How do family subcultures contribute to a sense of identity within a family?
Signup and view all the answers
What is the primary characteristic that differentiates ethnic subcultures from other consumer groups?
What is the primary characteristic that differentiates ethnic subcultures from other consumer groups?
Signup and view all the answers
Based on the information provided, which of the following statements about religion and consumption is TRUE?
Based on the information provided, which of the following statements about religion and consumption is TRUE?
Signup and view all the answers
Which of the following is NOT a factor that contributes to deethnicization?
Which of the following is NOT a factor that contributes to deethnicization?
Signup and view all the answers
The text suggests that pizza has undergone deethnicization. How is this demonstrated?
The text suggests that pizza has undergone deethnicization. How is this demonstrated?
Signup and view all the answers
Why might companies engage in deethnicization strategies for their products?
Why might companies engage in deethnicization strategies for their products?
Signup and view all the answers
Which of the following examples BEST illustrates the concept of ethical consumption influenced by religious principles?
Which of the following examples BEST illustrates the concept of ethical consumption influenced by religious principles?
Signup and view all the answers
Which generation is known as the 'Echo Boomers'?
Which generation is known as the 'Echo Boomers'?
Signup and view all the answers
What is a characteristic of Generation Z?
What is a characteristic of Generation Z?
Signup and view all the answers
What conflict involves the struggle between needing independence and wanting to belong to a group?
What conflict involves the struggle between needing independence and wanting to belong to a group?
Signup and view all the answers
Which of the following generations was born between 1946 and 1964?
Which of the following generations was born between 1946 and 1964?
Signup and view all the answers
In which conflict does an individual balance high ideals with practical solutions?
In which conflict does an individual balance high ideals with practical solutions?
Signup and view all the answers
What defines the parenting subcultures within families?
What defines the parenting subcultures within families?
Signup and view all the answers
What is the birth range for Generation Y?
What is the birth range for Generation Y?
Signup and view all the answers
What does narcissism in teens primarily involve?
What does narcissism in teens primarily involve?
Signup and view all the answers
Flashcards
Subculture
Subculture
A group within a larger society sharing distinct values and interests.
Types of Subculture
Types of Subculture
Subcultures can form based on age, ethnicity, hobbies, etc.
High-Context Culture
High-Context Culture
Cultures where communication is indirect and relies on context.
Low-Context Culture
Low-Context Culture
Signup and view all the flashcards
Evolution of Subculture
Evolution of Subculture
Signup and view all the flashcards
Sense of Belonging
Sense of Belonging
Signup and view all the flashcards
Subculture Symbols
Subculture Symbols
Signup and view all the flashcards
Examples of Subcultures
Examples of Subcultures
Signup and view all the flashcards
Acculturation
Acculturation
Signup and view all the flashcards
Elements of Acculturation
Elements of Acculturation
Signup and view all the flashcards
Examples of Acculturation
Examples of Acculturation
Signup and view all the flashcards
Cultural Change
Cultural Change
Signup and view all the flashcards
Impact on Communities
Impact on Communities
Signup and view all the flashcards
Gastronomic Products
Gastronomic Products
Signup and view all the flashcards
Deethnicization
Deethnicization
Signup and view all the flashcards
Example of Deethnicization
Example of Deethnicization
Signup and view all the flashcards
Cultural Adaptation
Cultural Adaptation
Signup and view all the flashcards
Religion and Consumption
Religion and Consumption
Signup and view all the flashcards
Materialism in Religion
Materialism in Religion
Signup and view all the flashcards
Ethical Consumption
Ethical Consumption
Signup and view all the flashcards
Rituals and Offerings
Rituals and Offerings
Signup and view all the flashcards
Ethnic and Racial Subcultures
Ethnic and Racial Subcultures
Signup and view all the flashcards
Ethnic Subculture
Ethnic Subculture
Signup and view all the flashcards
Chinatown
Chinatown
Signup and view all the flashcards
Little Italy
Little Italy
Signup and view all the flashcards
Amish
Amish
Signup and view all the flashcards
Hasidic Jews
Hasidic Jews
Signup and view all the flashcards
Gypsy/Roma
Gypsy/Roma
Signup and view all the flashcards
Family Unit Subculture
Family Unit Subculture
Signup and view all the flashcards
Religious Family Subculture
Religious Family Subculture
Signup and view all the flashcards
Cultural Heritage
Cultural Heritage
Signup and view all the flashcards
Parenting Subcultures
Parenting Subcultures
Signup and view all the flashcards
Generational Categories
Generational Categories
Signup and view all the flashcards
Generation Y
Generation Y
Signup and view all the flashcards
Generation Z
Generation Z
Signup and view all the flashcards
Autonomy vs Belonging
Autonomy vs Belonging
Signup and view all the flashcards
Idealism vs Pragmatism
Idealism vs Pragmatism
Signup and view all the flashcards
Narcissism vs Intimacy
Narcissism vs Intimacy
Signup and view all the flashcards
Study Notes
Consumer Behavior - Topic 12: Subculture & Consumer Behavior
- Subculture refers to a group within a larger society that shares distinct values, behaviors, and interests differing from the mainstream culture.
- Subcultures form based on various factors like age, ethnicity, occupation, music preferences, fashion, hobbies, etc.
- Subcultures create a sense of identity and belonging for members through unique language, symbols, and rituals.
- Subcultures are dynamic and evolve over time.
- They offer opportunities for individuals to express themselves and connect with others who share similar interests and values.
Examples of Subcultures
- Religion: Religious beliefs and practices significantly influence consumer behavior.
- Race and Ethnicity: Cultural heritage impacts consumer behavior, preferences, and lifestyles.
- College Students: "Sneakerhead," hip-hop, extreme sports, and fantasy game subcultures exist, affecting product preferences.
- Other examples: Various other subcultures exist based on shared interests, hobbies, or lifestyles.
The Context of Culture
- High-Context Culture: Information and meaning are conveyed indirectly, heavily relying on non-verbal cues, implicit understanding, and subtle gestures. Ritualized events (weddings, court proceedings) are high-context. Examples: China, Thailand, Japan, Korea, Brazil, Spain, Argentina, and Saudi Arabia.
- Low-Context Culture: Information is communicated directly, explicitly, and precisely. Communication relies on straightforward language, and less on non-verbal cues. Examples: United States, Australia, and many Western countries.
Acculturation
- Acculturation is the process of cultural change occurring when individuals or groups from different cultures interact over a prolonged period.
- It involves adopting and incorporating elements of another culture while maintaining aspects of one's own culture.
- Examples of acculturation factors: immigration, globalization, colonization, and intercultural interactions.
- Acculturation influences beliefs, values, behaviors, and practices of individuals and communities.
- Examples of foods considered important in Malaysia: Roti Canai, Teh Tarik, Nasi Lemak, and Yong Tau Fu and Satay.
Deethnicization
- Deethnicization is the process where a product, practice, or tradition loses its specific ethnic or cultural significance and becomes more generalized or globalized.
- It often involves removing or downplaying ethnic characteristics to appeal to a broader audience.
- Example: Globalization of Pizza. Initially an Italian dish, pizza's popularity worldwide has led to variations in toppings and styles that diverge from traditional Italian recipes.
Religion and Consumption
- Religious beliefs and practices can significantly influence individuals' attitudes and behaviors towards consumption.
- Materialism and consumerism in religious traditions: Some religions emphasize spiritual fulfillment over material possessions.
- Ethical consumer behaviour: Many religions have principles for ethical consumption.
- Rituals and offerings: Religious rituals often include offerings, donations, or sacrifices.
- Festivals and celebrations: Religious occasions often increase consumption patterns.
Ethnic and Racial Subcultures
- Ethnic and racial subcultures are groups of consumers sharing similar values, beliefs, and levels of income/living standards that impact consumer behavior.
- Subcultures may emerge when ethnic groups migrate.
- Ethnic subcultures encompass characteristics, such as language, religion, cuisine, music, art, clothing, and social norms.
Family Unit and Age Subcultures
- Family subcultures feature unique shared beliefs, values, traditions, and behaviors within a family unit.
- These differ from broader societal or cultural norms.
- Family subcultures vary widely based on factors such as cultural background, religious beliefs, socioeconomic status, geographic location, and personal experiences.
- Subcultures impact how family members interact, communicate, make decisions and approach various aspects of life.
- Examples include religious practices, cultural traditions, lifestyle preferences, and parenting styles
Generational Categories (Cohorts)
- The Interbellum/Greatest Generation: Born 1901-1924
- The Silent Generation: Born 1925-1945
- The Baby Boom Generation: Born 1946-1964
- Generation X: Born 1965-1979
- Generation Y (Millennials): Born 1980-1994
- Generation Z: Born 1995-2012
- Generation Alpha: Born 2013-2024
- Generation Beta: Born 2025-2039
Gen Y and Z Conflicts
- Autonomy vs Belonging: Teens need freedom but also connection.
- Rebellion vs Conformity: Teenagers may challenge authority, norms, or parental expectations to individualize or group with peers.
- Idealism vs Pragmatism: Teens' search for high ideals versus practical approaches to life situations.
- Narcissism vs Intimacy: Teens' focus on self versus meaningful relationships.
Getting to Know Gen Z and Gen Y
- Gen Z: Born late 1990s-early 2000s; most diverse generation; digital natives.
- Gen Y (Millennials): Make up ⅓ of US population; spent $170B annually; first to grow up with computers and diversified TV channels.
Generation X
- Born 1966-1976; values-oriented and focused on family stability; view home as expression of individuality.
Baby Boomers
- Born 1946-1965; physically active; currently in peak earning years; focus on food, apparel, and retirement products.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz explores the concept of subculture and its impact on consumer behavior. It examines how various factors such as age, ethnicity, and hobbies shape distinct consumer preferences and identities. Understand the evolving nature of subcultures and their significance in marketing and consumption patterns.